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From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com Welcome
to the 11th Issue of Secrets for Success.
I hope everyone enjoyed their holidays. We did. Now it is time to go
back to work.
Here is what we have for your this week.
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Contents:
1. Guest Article: Search Engine Submission And Promotion Secrets
2. Useful Sites: Consider these online gold mines.
3. Worthy Newsletters: Consider adding yourself as a subscriber
4. Mixed Bag: Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Crash!
1.############################################################
Guest Article:
Search Engine Submission And Promotion Secrets
by Robert Smith mailto:bob@smithfam.com
The Internet is growing so fast that by the time I finish this
article some information will have become outdated. In 1997
the Internet was growing at an average rate of one million new
users a month, it is expected to at least double that this year.
There are about 300,000 new web pages going up on the
Internet every day. Finding one single web page is like finding
a needle in a haystack.
A Few General Principals For
Developing Your Internet Business.
DESIGN YOUR PAGE FOR EASY NAVIGATION
Thoroughly plan your web site navigation. Design it so that each
major page is linked to all other important pages. Each Main
page should stand on it's own.
Offer several front doors to enter your web site. You can then
submit each major page separately using separate keywords,
titles, descriptions, and meta code for each page.
If you try to bring in all your visitors through one page you are
limiting your potential success by a huge factor.
THE INTERNET WAS DEVELOPED FOR FREE
INFORMATION EXCHANGE
DEVELOPING YOUR INTERNET BUSINESS
One of the most powerful things you can do to bring in visitors
is to offer them some of your most valued information. People
still get on the Internet to learn, research or find information on
something. Develop your niche offering free information.
DEVELOP YOUR MAILING LIST
Email is still the cheapest and most powerful marketing tool
out there. It's important to network and develop relationships
with your visitors, studies show that it may take up to seven
visits before you make a single sale. So give your visitors a
reason to return, start a newsletter, email updates. Learn how
often to contact your visitors so that they will want to receive
your updates. Don't SPAM it won't work.
DEVELOP A MARKETING STRATEGY
There's no way that your page will come up in the top ten for
every search done for every keyword. This is impossible.
The process we should learn is how to focus your web page
down so that you are able to define its purpose in one or two
specific words. Internet marketing is a "pull" medium, The
visitor must be "pulled" to you site because of something they
want that you have to offer. It's usually information, a service or
a product.
So to be successful you need to "pull" people into visiting your
web site by using the keywords your perfect customer would
type in a search engine if he was looking for the information or
product or service you offer. Most good keywords are nouns,
they describe a person place or thing, the more specific your
keywords the more targeted your submission will be to your
niche market.
LEARN TO NETWORK
Contact other related web sites and exchange links, banners
and information with them. Be co-operative not competitive,
you'll go a lot further on the Internet.
In the "real" world businesses band together into malls where
they gain the advantage of greater traffic flow. Internet malls
are not as useful to bring in traffic but exchanging links with
related web sites, joining Web Rings, and banner exchanges
all impact on your bottom line.
Cross referrals are also a powerful marketing tool, Since you
can't be an expert in everything try to become an information
source, help people find what they are looking for, Just having
answers and being willing to share brings them back over &
over.
MARKET TO YOUR OWN CUSTOMERS FIRST
The easiest sale to make will always be to an existing happy
customer. Many businesses forget this technique but it's one of
the best. Stay in contact and follow up with your customers.
On-line it's harder and more important to develop your
relationships with your existing customers.
YOUR PROPER SELECTION OF KEYWORDS
This is the most important step in a web site design. If you
developed the greatest web site for the best product or service
and didn't develop your keyword strategy you will not get
visitors.
Start by developing a list of the top 40-50 words you can think
of. Next put them in order of importance. Now combine your
keywords into 2 or 3 key word combinations.
Last test your keywords to determine which are your strongest
keywords and keyword combinations. Test your best keyword
combinations with several search engines. You can view the
source for other pages that come up higher than your site in
the listings. Revise your page and re-submit and retest until
you are satisfied.
USE POPULAR KEYWORDS BUT ONLY IN POWER
COMBINATIONS
Always use keyword combinations when using popular
keywords You may have a great keyword but if everyone else
is also using it you may still be too far down in the listings to
get found. Develop keyword combinations with your best
keywords. You can combine your best keywords with popular
keywords. Here is a current list of Yahoo's most popular 200
words.
http://www.eyescream.com/yahootop200.html
USE KEYWORDS IN YOUR TITLE
Your title is indexed by almost all the important search engines.
Make absolutely sure that you place your best keywords in your
title. Use your best keyword as the first word of your title, and
then repeat it again later in the title if possible.
Use your best keywords over again in your description and
again in your keyword list. Use as few words as possible in
your title so that each keyword is a bigger percentage of the
title.
START THE TITLE WITH "A" OR A NUMBER
Several search engines including YAHOO still print the search
results in numerical order. Actually "A" isn't first. Starting your
title with a space will score higher than an "A" and ! " # $ % & '
( ) * + , - . / are all higher than an "A". If possible start your title
with a space, a number or a symbol.
CHANGE YOUR TITLE, DESCRIPTION & KEYWORDS -
RE-SUBMIT OFTEN.
When you change your web page also change your title and
keywords especially in your title. Some search engines will
automatically update to your new listing immediately but
several will create a second listing with it's own title and
description. For a while at least you may have 2 or more
listings.
CREATIVE KEYWORDS
You want your title & description to be interesting and inviting
but you can be a little more creative in selection of your
keywords. Using common mis-spellings of common keywords
can sometimes work wonders especially when combined with
popular keywords. After building your keyword list try some
common misspelling of some of some of your power keywords
or keyword combinations.
USE THE PLURAL KEYWORD WHEN POSSIBLE
If someone searches for "webmaster" and you use
webmasters as your keyword your site will be found since
webmaster is part of webmasters. If you had just used the
singular webmaster and someone types in webmasters plural
your site would not be found. In short use the plural whenever
possible.
Important Promotion Tools &
Resources
THE META TAGS
No site is finished without meta tags. Meta is HTML code that
you insert into your finished web page. It comes a before the "
" tag. The meta tag is like a mini index of your web site. Your
Meta tags are found first my the search engines. Most the
bigger search engines can read "Meta Code" and some
depend on it to index your page correctly. Words contained in
the meta tag are given a LOT of weight.
If you repeat your top keywords try to keep the number of
repetitions to 6 or under to avoid having your submission
automatically getting filtered out when it's indexed.
Many popular web site design programs still do not make it
easy to create your own meta tags. There are two tags that
should be on every page to be indexed properly. The
"DESCRIPTION" and the "KEYWORDS" tags should be
added to the HTML code before uploading any files and
submitting any page.
META GENERATOR
My favorite free Meta generator will write all the meta tag code
for you and generate the HTML to paste into your pages.
http://vancouver-webpages.com/VWbot/mk-metas.html
URL SUBMISSION TOOL
Here is a free submission tool that will submit to the 18 most
important meta capable search engines. You can even
customize the page to display your banner when it's linked to
your site. I think this Java Tool is the easiest way to submit all
your URLs regularly to the Internet. It will even save your
personal information in a cookie.
http://home.sol.no/~nbk/submit/
SIMPLE WEB DESIGN TOOL - AOL EXPRESS
Has long been considered one of the easiest programs to
learn to use and it's free:
http://www.aolpress.com/download.html
GET THE BOOK "INSIDER'S INTERNET MARKETING"
This book by Jim Daniels of JDD Publishing is the tell all on
Internet Marketing for the do it yourself er. The information
presented is so concise you can digest it in a day. People are
selling whole Internet marketing courses for hundreds even
thousands of dollars that aren't as practical or useful as this
book.
http://www.bizweb2000.com/d3605.htm
FREE HOSTING SERVICES FOR YOUR HOME PAGE
The best sources of free server space to host your home page.
http://www.smithfam.com/freesites.html
Bob
ROBERT SMITH is the publisher of this newsletter. We can
be reached by phone at: (541) 689-1847 and via email
news@smithfam.com Our Home page URL address
is:
http://www.smithfam.com/ Consider joining our
on-line
marketing team by signing up with one of our home
businesses
2.############################################################
Useful Sites:
Buttonz is a useful little program that creates buttons for your site. You can control
size and shape. Just add your text to the text box, adjust your button properties
and your button is created by the wizard. Download this free program at
http://www.b-ischo.horizont-is.net/
Do you like keeping track of pages, but don't have enough time to go check them
all yourself? Put technology to work for you. A free service called PageWatch
lets
you monitor your favorite WWW pages for changes. When something changes,
you will be notified by email. You can sign up for the service by dropping by
http://www.micromat.com/pagewatch/
3.############################################################
Worthy Newsletters:
A. Your Weekly Message...The Baum Group - a FREE weekly e-newsletter
to help you stay focused, on purpose and more! To subscribe, click on
mailto:drrae@prodigy.net?subject=subscribe_ezine
2-4
B. ~AIKEN DRUM'S~ * a laugh a day * is a free daily e-mail joke service for
the whole family! It is always clean, free, fun and sometimes thought
provoking. Send an E-mail to:
mailto:doughels@erols.com?Subject=Subscribe-C
Or visit : http://www.geocities.com/SouthBeach/Lights/1691/jokes.html
1-4
Please let the publishers know you heard about them here.
4.############################################################
Mixed Bag::
Thanks to everyone who has offered advice and feedback while I looked
for a better delivery vehicle for this newsletter (then OutLook Express). I
really appreciate your comments, good and bad.
Ruth Townsend, who runs the very successful and useful Directory of
Ezines, http://www.lifestylespub.com/cgi-bin/ezines.cgi?10239,
was
kind enough to suggest that I move my list to Oaknet Publishing. After
some deliberations over the holidays, I have decided to take her advice.
I will be delivering only one more message to you directly. That message
will contain the information needed to have your subscribe to this
newsletter. I hope that you will be kind enough to stick with me as we
leave behind the past delivery nightmares. I am 100% confident that we
have made a good decision on how to get this message to you on a weekly
basis. Thanks for your patience.
If you are looking to help cut through the clutter of 8000+ newsletters, to find
ezines that can deliver your target market, you can do no better than making
a trip to Ruth's site. She gives you everything you would need to make smart,
effective decisions on where to spend your ad dollars, and she has arranged
for special discounts with many of the listed ezines for folks using her directory.
See what I mean at: http://www.lifestylespub.com/cgi-bin/ezines.cgi?10239
People love classifieds, and I continue to love Leading Edge.
Bill Burdin, the head honcho over there continues to impress me with
services and quality of existing service he offers. I have had probably
3000 banners displays for my programs which has cost me nothing.
Just under 100 sites now offer an auto-responder, guestbook, or free
classified section that carries my banners. The websites get great web
tools that can build and hold traffic, I get my message out without cost.
If you see a hole in my reasoning for my continued support of this
program, let me know. Yes, classifieds are going the way of FFAs.
There will be a glut at some point, but frankly, there are Millions of
folks who are just getting to this thing we call the "net", and this
program will be more than useful for some time to come. If you
want traffic, or if you want to increase exposure for your favorite
online program, click "apply for classifieds" at
http://www.websitings.com/classads/sites/stpromo.htm
You will not
be sorry.
If you have articles that you would like us to consider for publication, send
them to us at articles@stealthpromotions.com
. No promise to use every
submission, but we are looking for your input.
5.#############################################################
This Week's Classifieds:
_____________________________________________________________
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_____________________________________________________________
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1-1
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One of the most successful marketers online reveals information you need
to duplicate his success. http://www.marketingtips.com/t.cgi/8490/
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I'D LIKE TO SHOW YOU exactly how you can make a living
online, just like I do. Come to http://bizweb2000.com
and see how much I'm talking about! No time to visit?...
Signup for my FREE BizWeb Gazette. Click here:
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1-1
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Why pay $10-100 each time to have your URL submitted to search engines
when you can do it yourself unlimited times for less? Don't surf the
web, hunt it. Get a free, full-working demonstration version of this software
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MAY I SEND YOU FREE INFO ABOUT MY $10 MLM?
May I send you free information about my $10 MLM?
mailto:mauitree@bigfoot.com?subject=Yes
1-1
6.#############################################################
Guest Article:
"Crash!"
Beware: Even in cyberspace, what goes up, occasionally comes down.
What's that? Gravity in cyberspace?
That's right. Many entrepreneurs in cyberspace are quickly re-learning Newton's law of
gravity. But this time around it's not an apple falling, it's their web site.
As a long-time veteran of cyberspace I had nearly forgotten the consequences of a
fallen web site. Recently, I had the occasion to experience this nightmare and learn the
valuable lessons that accompany it.
If you think it can't happen to you, think again. (Many of my woes were avoidable, but
I got sloppy. (I promise to explain how YOU can learn from my mistakes in a minute .)
You see, like many of you right now, I thought I was safe. I went with one of the
larger web hosting companies. They promised daily backups. They promised 99% uptime - even
guaranteed it.
Promises are made to be broken...
My 1000+ page site, bizweb2000.com, the source of 100% of my small business income,
crashed. When it is down, my income stops. I now know how cold and lonely cyberspace is
when your web site is dead. Not only are these times lonely, lengthy periods with a dead
web site can be very costly.
Take it from me. The grand tally from my recent outage totaled well into thousands of
dollars in lost revenue. Not a big deal for a large corporation, but for a home-based
business like mine, it's a figure not to be taken lightly.
But could I really have avoided it?
Maybe it was just a little bad luck? After all, downtime comes with the territory.
Outages in cyberspace are far from uncommon and there will certainly be more in the
future. If I could have avoided any of this bad fortune, I certainly would have, right?
But my own computer was fine. The crash occurred at my web hosting company, er, that is my
former hosting company, but I'll get to that.
The fact is, I could have done something before it was too late, but I didn't!
I AM to blame, just as much as anyone else involved. And when YOUR web site crashes and
stays down for long periods of time, it may be YOUR fault too! Let me explain...
First I'll tell the tale of my little nightmare, then, I'll reveal the steps YOU can
take to avoid such a debacle.
Note: For the record, I will not reveal the name of the hosting company that brought me
to my knees. If you MUST know, drop me a line personally. It is not my intention to hurt
their business, however badly they wounded mine. I'll admit that it was tempting, but
malicious intent is not my style and the purpose of this article is to help you, not hurt
them.
Anyway, it all started a few months ago. I noticed that I was not receiving my normal
volume of email one day, so I sent myself a test message. Sure enough, my bizweb2000 email
addresses were dead. I promptly emailed support at my hosting company and a day-long wait
ensued. After hours of silence, I called them. "It should be working now" they
said. "It's not," I replied. So they "took another look" and it
finally started working an hour or so later. No message or call from them, just silence. I
chalked that up as just a fluke. I was wrong.
A few weeks after that incident my email addresses went dead again. In addition, I had
recently been notified that my allowed 1 gig of transfer per month had been surpassed and
my monthly fee would be tripled. Since I was far from thrilled with the support and I was
now paying a premium price, it made sense to look elsewhere.
After much research, I finally located a support-based web hosting company where I
would move my site. What I did NOT do was transfer my domain and web site to this new host
right away. I was going on vacation for a week and figured I'd do it when I got back. This
was mistake #1. Had I gone ahead and transferred it before I left, I wouldn't be writing
this right now. But here I am.
What happened next was THE CRASH... and the scrambling...
At 8 am on Friday morning I fired up my PC to pick up my email and retrieve the orders
from my secure server. As my browser opened, it stalled. "Cannot connect to
www.bizweb2000.com" it said. Hmmm... I thought. I'll try it in a little while.
Well, "a little while" turned into repeated emails and phone calls to my web
hosting company. While I did receive confirmation from support that their servers were
indeed down, the next sentence worried me a bit "We really don't know what's wrong
yet" the support specialist wrote.
With that, I emailed the president of the company and got out of my office and went for
a drive. I couldn't do much and the stress was building. I figured I'd be better off not
thinking about it. (Mistake #2)
Upon returning at 6:30pm, I went directly to my PC and jumped online. Site STILL down.
I was able to retrieve my email and there were messages from support and the president.
They came in a 2:40. "Sorry about the down time. It's back up now." they
explained.
Ahhhh. But did they actually check MY site? Obviously not. It was dead as a doornail at
6:30 when I checked.
I called again and caught someone before they left for the evening. He promised to
email someone else about it and have them look at it. Later that evening my site was
brought back up...
That is, until the next crash - the following Tuesday morning. This second crash lasted
over a week!! What's more, they lost all their data and had no backup! But that's another
story altogether.
In the meantime, I called my new web
hosting company and ordered my domain transfer. I had to get my business off this web
host's dead servers!
What I learned next was even more discouraging. It seems that when I originally ordered
my domain, that same web host had registered it in their name, and not mine. Why? Who
knows? But technically, they owned my domain even though I had paid for it and had been
shelling out $125 a month to have it hosted.
Needless to say, my problems were getting worse, not better.
Well, to keep this long story from getting any longer, I'll skip to the end. It took
some doing, including multiple phone calls and letterhead faxes, but I managed to convince
InterNic, the organization that handles domain registrations and transfers, that
bizweb2000.com was in fact mine and that I had to have it moved from these dead servers.
Luckily, InterNic proceeded with the order.
So, here I am. Happy as a clam once again. My domain transfer has been completed and my
web site is up and running again on my new server.
All of which brings me to the moral of this story:
(Remember as I started this horrible tale I promised that I would reveal the steps YOU
can take to avoid such a debacle?) Well, the steps are below for your reading pleasure.
Hey, there's no point in suffering like I did when all it takes is a little inside info,
right? With that, I invite you to learn from MY mistakes...
1. NEVER (I mean Never, Ever, Never) sign up with a web hosting company that does not
offer 24 hour, 7 day a week support. That means LIVE support, not automated replies. If
you do not have the ability to speak with a live person via telephone or email, you will
sooner or later be in dire straits like I was. Test the support before
signing up with the web host.
2. Do NOT sign up with a web host without first contacting a handful of their current
customers and asking them about support. (Not referrals that THEY give you, but customers
that YOU find. You can do this by visiting their bulletin board area or chat room, if they
have one. If not, ask them for a long list of customers you can contact and call lots of
them.)
3. Do NOT let YOUR domain be registered under someone else's name. Make sure YOU are
the administrative contact. This will allow you to transfer your domain without your host
being involved. It will speed things up and give you the freedom that your rightfully
deserve.
4. Put two items high on your list: Peering and Mirroring. Peering is having multiple
backbones coordinated in such a way that when one line gets too slow the server is
automatically switched to the fastest line out. While many providers have "multiple
connections" to the Internet a very, few percentage of them are able to truly
"peer". This means your site will always be connected at the fastest speed
available. Similarly, "mirroring" means placing servers at different locations.
This not only serves as a back-up, but it enhances your site's accessibility and
connection speeds from all over the world.
5. ALWAYS keep YOUR OWN back-up copy of your site. As a matter of fact, keep fresh
copies on your hard drive and weekly or monthly copies on a zip disk or tape backup. Never
rely on your web hosting company's promise of back-up. (Luckily, this is one mistake I did
not make!)
Well, that wraps up my little nightmare. I hope you enjoyed it. And do me one little
favor would you? Look before you leap. If you are considering putting a web site up, make
sure you follow the guidelines above. If you already have a web site, take a hard look at
your current web host. Is it a disaster waiting to happen, like mine was? Send a message
to your support team and see how long it takes them to get back to you. If you are even a
little concerned, you may have good reason to be.
If so, don't wait until you're counting your losses. If you have ever considered
moving your site to a more responsive, professional host, take it from me - it's much
easier to act than react. Once the nightmare starts, cyberspace is a cold and lonely
place.
Note: Since moving my entire site to Virtualis in early 1998, I have experienced
one minor outage. I immediately contacted their 24 hr. support team and my site was back
up before I hung up the phone. If you are looking for a web host, Virtualis comes highly recommended from
this Internet marketing guru.
Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks
profit online. Check out their FREE "how-to" cybermarketing assistance, free
software, business opportunities, manuals, web services and more! Real money is being made
on the net -- get in on it at: http://bizweb2000.com -
Subscribe to their FREE, weekly BizWeb E-Gazette: mailto:subscribe4free@JDD-Publishing.com
Note from Chris: I know that Virtualis is currently waiving the setup fee for new
domain accounts. Get the details at: http://www.virtualis.com/vr/ckilian
#############################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
Congratulations to the following recent winners of our Top Flight Award:
Just Free Stuff: http://www.justfreestuff.com/
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Ed's Thread: http://edsthread.hypermart.net/
Finla's Graphic City: http://www.geocities.com/SiliconValley/Network/2932/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 700 sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Remember: All of you have indicated that you wish to
receive this publication, which is sent by email. You
have entered a contest, asked for our award, used
our services, or sent a subscription request directly
to us. To stop delivery of this newsletter and have
your information removed, send any email to
mailto:unsubscribe@stealthpromotions.com
, and
your wish will be followed. We are VERY interested
in your feedback. Make suggestions, give us
comments, good or bad. Share your thoughts with
email to mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
Better yet, suggest that your friends send a blank
email to subscribe@stealthpromotions.com
so that
they can be added to our list.
All contents Copyright (c) 1998 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter and terrific articles at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323 |
