##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 15th Issue of Secrets for Success.
Thanks to Phil Tanny over at Oaknet Publishing, who is now
serving as the delivery system for this newsletter. If you are an
ezine editor who would like some help, you get more details about
his fine service at
http://www.oaknetpublishing.com/services/welcome.cgi?181
####################################################
Contents:
1. Guest Article: Start Your Own Recycling Program
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Mixed Bag: Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: How to Attract Qualified Sales Leads to Your Website
1.##################################################
Guest Article:
Start Your Own Recycling Program
Not for Fun ... But for PROFIT!
© 1998 by Chris Ayers
Do you have a lot of articles that you have written
that are just taking up space on your web site or
on your "almost full" hard drive?
Here are ten things you can do to recycle that information
and drive more traffic to your site to boot!
(1) Submit them to other newsletters. If you're not sure
which newsletter, check out some of the directories that are
online. My favorite is run by Ruth Townsend. Check out
her directory out at http://www.lifestylespub.com/
Before submitting them, you might want to "freshen them up
a bit." Make sure all the links still work and that the
information is still accurate and relevant.
(2) Place them on your web site. Create you own library of
articles. This brings a lot of credibility to your web site.
Include good keywords and meta tags and submit these pages to
some of the major search engines.
It helps if you have a lot of articles on your site to
categorize them by either Author or Topic ... or both.
Even one step better would be to add search capability
to your library of articles.
(3) Once they're up on your site, you can request links
from other web sites to your articles. Put the link in
the text of your request so the web site owner can go to
your article and see firsthand, the value it will add
for his visitors.
You can get some ideas for writing effective messages
that request a link from our web site. Check it out at
http://www.unlimitedtraffic.com/request.html
(4) Join the Special Report Network. This little network is
producing some might hefty results! Pick out your very best
report, dust it off, come up with an attractive title, and
then buckle up!
Check out this FREE opportunity to increase your traffic at
http://www.special-report-network.net/specialreports.cgi/CA9641
(5) Create stand alone pages using your articles as content.
Carefully select good keywords and meta tags and then
submit to the major search engines. You might even want
to rewrite portions of the article to ensure you get good
keyword relevancy.
You can host these sites on your own domain or get a free
one from one of the major companies that offer these sites.
My clients have had success with http://freeyellow.com/
Oh and the most important thing ... make sure you have a
link to your site prominently placed on the page. Some
people will call this a "feeder site" or "funnel site"
because you are "feeding" traffic to your own web site.
(6) Combine a set of related articles into an electronic
book. You see this being used effectively all over the
Web today. You can offer this book as a FREE gift to
newsletter subscribers or use it creatively in any
number of ways.
If you don't quite have enough articles yourself, partner
with someone else to create the e-book. Then each of you
can market the book to your own customers.
You can get a product called InfoCourier to produce e-books
at http://http://www.smartcode.com/products/ic/ic.htm
(7) Set them up to be available by autoresponder. You can
then place a page on your web site that lists the titles or
you can include them in a special section of your
newsletter. Then give it a catchy name like
"Autoresponder Central" or "Information Express."
You web site host should be able to set you up with some
autoresponders. However, if they're not FREE, you might
want to look at Sanford Wallace's http://smartbot.net/
(8) Send them out to subscribers that you think might be
interested. Maybe they've asked a question in an email or
on the phone. Or maybe they've posted a message on your
discussion board.
This is a great way to begin building a strong relationship
with a customer. And building relationships with your
customers might be the most important thing any of us that
want to succeed on the Web can do.
(9) Repackage the information. Take the same ideas used
in your article and give them a fresh new look. Here's a
good example of how I recently did this.
I wrote an article about why you should offer a Member's
Only Section on your web site. (Didn't catch it, go here
http://www.unlimitedtraffic.com/articles/cva101.html
)
The article was well received and was featured in number
of other newsletters. When I was thinking of other ways
to use the article, I harkened back to my direct mail days
and remembered that we used to make what was called a tip
sheet ... similar to a "Top Ten List."
When I looked for ways to distribute this "used" material
that was now packaged in a different way, the answer popped
onto my computer screen. The Top 7 Business List! It's
a scaled back version of the "Top Ten" sent out daily by
Chris Knight. Visit his site at http://Top7Business.com/
Then right after I repackaged my article in to a tip sheet,
my email bell rang again. This time it was the Marketing
Tip of the Day, published by Ira Pasternack. Stop by his
web site at http://clearlyinternet.com/mtod.html
(10) Last but not least ... you can place them on other
people's web sites. This one was kinda obvious but maybe
so much so that many people neglect to try it.
Find some sites that are a good fit with your material and
send them a note with the article enclosed. Tell them why
you think the content of the article would add value to
their web site.
Many web sites have created their own "virtual" libraries
of free information on their site. And if your article
is a match for their visitors ... BINGO!
So, get out there and do your part cause ...
EVERYBODY WINS WHEN YOU RECYCLE :-)
*******************
Chris Ayers is an Internet Marketer and publisher of the FREE
newsletter, "Unlimited Traffic!" Put his 10 plus years of
experience in Direct Marketing and on the Web to work for you.
Visit his site at http://unlimitedtraffic.com or
subscribe to
his newsletter with message to mailto:traffic-on@mail-list.com
2.##################################################
Useful Sites:
Run your site through its paces with the free trial services of Net
Mechanic, http://www.netmechanic.com/ Good free
services and
worth your time. Check links, load time, optomize gifs. All free.
Request your information. Provide an email address. Get the
information mailed to you later the same day.
If your newsletter is being handled by Listproc, Listserv or
Majordomo lists, get over to http://www.listtool.com
and add yours
to the growing list. ListTool keeps track of unique subscribe/
unsubscribe information so you do not have to for any list delivered
in this way. Your subscribers only need to remember their address
to do what they want to do with your list.
3.##################################################
Worthy Newsletters:
A. You Can Make Money Online with our Tools and Opportunities!
FREE Marketing Ezine! Subscribe Now and get a FREE URL
Submission to over 4,000 Links! Plus, Download FREE E-Books
full of Marketing Secrets! FREE Classifieds! Explode Your Online
Profits! Check us out today! Visit us at: http://www.BizGold.com
4-4
B. INVEST IN YOURSELF! Do You have the means to become
independent. WE DO! Visit us at http://www.prosperitybuilder.com.
Sign up for our FREE newsletter and get free 40 word ad for 3
issues.
3-4
C. $300 FREE Internet advertising for new subscribers! Take
advantage of our nearly 20,000 hits per month! In the MILITARY?
Visit CDR Mark http://www.profitstation.com and
get the "inside
scoop" on making GREAT MONEY on the Internet!
3-4
D. GREAT IDEAS FOR MARKETING ON THE INTERNET
FREE Newsletter at RicherTomorrow! $500 FREE Advertising!
Visit http://www.richertomorrow.com
3-6
Please let the publishers know you heard about them here.
4.#################################################
Mixed Bag::
Ruth Townsend, the very bright woman who runs the Directory of
Ezines, where smart advertisers are saving hours of time locating
good online, tageted newsletters to place ads in for their products,
http://www.lifestylespub.com/cgi-bin/ezines.cgi?10239
, has been
kind enough to pass on a legitimate email virus threat. Unlike the
rumor-like warnings you might find in an ICQ message, this one is
real. Here is what she told me:
" Just wanted to pass along this Virus Alert.
DON'T RUN HAPPY99.EXE if you receive it by mail.
Just a note of warning! The happy99.exe is making its rounds in
the US now. Gary Knuckles, publisher of Mail-Co Web Digest
had a notice in his last newsletter. The notice said it was an
overseas virus at this time.
MSNBC ** ALERT **
A computer worm called Happy99.exe is making its way
around the Internet, sending hundreds of copies of itself via
e-mail attachments and newsgroup postings.
http://www.msnbc.com/news/235662.asp
Not anymore. I received an attachment from a friend who had
got it from someone else. Because the email was from someone
I knew and we had exchanged several emails earlier in the
evening, I opened it. BIG mistake!
If you receive mail from anyone with this attachment then delete the
message and email them back and inform them. The virus attaches
itself to your outgoing email and you don't even know it. The
computer worm is a kind of virus program that does NOT affect
files to spread its copies.
This was brought to my attention by 2 people that I sent email to
after I opened the attachment last night. These 2 people sent me
back an email and asked what was the attachment I included in
my last email to them. I didn't even know there was an attachment!
If you have opened the attachment, it shows fireworks going off
on a black background.
If you receive an email with this attachment and open it, then you
are probably infected. I have McAffee Virus protection running
all the time and it did not detect it.
I cleaned my system last night and removed it. I then sent several
emails to friends to verify that my outgoing emails were "clean".
My system is now virus free.
URL of how to clean the virus:
http://www.avp.com/happy/happy.html
"
Thanks Ruth for the information and for letting me qoute you.
Time just flies sometimes doesn't it? Seems like just yesterday
that we added report #1 to our free report page. It really was
just yesterday that we surpassed 50 reports, all free, all available
with autoresponders, and (at least most it) really, really good
information. http://www.stealthpromotions.com/free_reports.htm
Correction: Last week I mentioned Paul Myers terrific site
http://www.theideaspot.com/directory/
and I told you that
I had been contacted a number of time for swaps. I think
I said that you are required to trade ads if you list your own
resource there (web page, ezine, etc.) I must now correct
that portion of my message. Paul is willing to list anyone who
will consider taking some kind of advertising. You can indicate
if you are willing or not to trade ads. Now that you know the
real story, get over there. It is a great resource.
I got an offer for a free 2 year subscription to netcommerce
magazine http://www.netcommercemag.com which
is a monthly
trade publication distributed to professionals in the electronic
commerce industry. These professionals include senior management,
IT directors, CIO's, CTO's within the top 10,000 companies
active in e commerce. If you are not already covered in reading
material, feel free to use my invitation.
If you have articles that you would like us to consider for
publication, send them to us at articles@stealthpromotions.com
No promise to use every submission, but we are looking for
your input.
5.#################################################
This Week's Classifieds:
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6.###################################################
Guest Article:
HOW TO ATTRACT QUALIFIED SALES LEADS TO YOUR WEBSITE:
By Robert Boilard
There are many ways to increase your website traffic, but traffic
really is not the key. The key factor is trying to get qualified sales
leads and customers. I would rather get 25 people that are actually
looking to purchase a new website than 2500 people that are not.
Listed below are some of the ways you can get the kind of visitors
you want. I will however, keep the descriptions short as I will be
writing a full article about each one of these topics in upcoming months.
Keep in mind that some of these techniques will not work for every
business but most will. TRY THEM, THEY WORK!
1. YOUR PAGE TITLES. Your page titles should be short and
descriptive and should be 5 to 8 words. This is a safe amount for all
search engines and will insure people searching for your website will
be able to read your page title when the search engine results are
displayed. This is a very important tag for search engine placement.
Your title should be in the header of your HTML code
<HEADER></HEADER> and should look something like this.
<TITLE>Web Site Promotion - Increasing Your WebSite
Traffic</TITLE>
2. KEYWORDS AND PHRASES. Look at every one of the pages
in your website and prepare a list of keywords and key phrases that
go along with the content of each page in your website. If they end up
to be the very similar, simply rotate them so that you don't have the
same keywords in the same position on every page. So many people
make the mistake of placing keywords on their first page and no
where else. Your keywords should be different on every page of your
website. You should also be careful not to repeat any words more
than 3 times and you should not have more than 30 keywords in your
page. Your keywords should also go in the header section of your
HTML page <HEADER></HEADER> and should be in a meta-tag
that the search engines can read. If after a while you are not getting
the traffic you expected try changing your keywords and resubmitting
to the search engines.
<META NAME="KEYWORDS" CONTENT="promoting,
promotion, Website promoting, ...">
3. PAGE DESCRIPTION. Write a precise description of every page
in your website using as many of the keywords that you prepared in
step 2. Try to leave out as many filler words as possible, like if, that,
is, are, to leave more space for the keywords. This is the description
that the user will see when the search results are displayed. The
description will also be placed in the header section of your HTML
page. <HEADER></HEADER> and again will be in a meta-tag.
our description should be about 200 to 250 characters in length.
<META NAME="DESCRIPTION" CONTENT="Increase your
Website traffic using, meta-tags, descriptions, effect page titles">
4. PAGE CONTENT. Your page content is also very important to
search engine placement. The content of your pages should be
keyword rich and should be about the same subject of the keywords
and phrases in your meta-tags. Don't try to fool the search engines, it
will only hurt your placement. Again try to leave out as many of the
filler words as you can saving more room for the important words
and phrases. Your page design should not include frames, to date
there are only 2 search engines that understand frames, the rest don't.
If you absolutely need to use Frames and would like to learn how to
create your pages with frames the correct way, send an email to
frames@rbdesigns.com
5. SUBMIT YOUR PAGE TO THE SEARCH ENGINES AND
DIRECTORIES. There are so many search engines in many different
countries, among the largest are Alta Vista, Infoseek, HotBot, Excite,
Lycos, just to name a few. There are also many services on the net
that will charge you to submit your site to all these search engines
ranging from $25.00 to $250.00 dollars. WHY PAY for something
that you can do yourself, FREE. Unless you really don't have the time,
I would recommend using this service here:
http://home.sol.no/~nbk/submit/index.html
Fill in one form and this
script will submit your site to 28 search engines, and they even have
a FREE 300 search engine and directory version here:
http://home.sol.no/~nbk/submit/experimental/
Do this once a month or
every other month to keep the search engines up to date with changes
to your pages.
6. SUBMIT YOUR PAGE TO YAHOO. Yahoo is the most
important and a highly visited directory on the internet. This is
probably the single most important submission you can make,
however it must be done manually unless you have expensive
software to do just that. Instructions can be found at Yahoo. http://www.yahoo.com/docs/info/include.html
7. REQUEST LINKS ON SITES THAT PERTAIN TO YOUR
INDUSTRY. Search for sites that support your industry, such as
trade organizations and suppliers. Write the webmaster a nice letter
or email asking for a reciprocal link to your site and in return put a
link on your site to theirs.
8. INCLUDE YOUR URL ON STATIONERY, CARDS, AND
LITERATURE. Make sure that all your business card, letterheads
and brochures have your web page address and email.
9. KEEP THEM COMING BACK WITH A FREE USEFUL
SERVICE. If your a realtor, put a free amortization calculator on
your website, free reports, free email address and useful things that
make them bookmark your site and keeps them coming back. If you
sell used equipment or merchandise, add an Auction to your site. Be
creative, there are a host of free CGI scripts on the internet, get one
and install it. The largest resources I have seen are listed below. You
will have to know how to install CGI scripts but if you can't do it ask
your webmaster or Hosting Service to install it for you.
The CGI Resource Index http://www.cgi-resources.com
Search Script http://www.scriptsearch.com/
(5400 scripts)
The CGI Collection http://www.itm.com/cgicollection/
10. START A RESELLER OR ASSOCIATE PROGRAM. Just
about every business can use a sales force. One of the secrets to
being successful on the net is to duplicate yourself and your efforts.
These sites will show you how to do it.
http://www.associateprograms.com/
http://atlnetwork.com
http://associate-it.com
11. LOCAL BUSINESS DIRECTORIES. Do a search on the
search engines for your local city, town and state. Many have
local business directories that are free to place ads or links on.
Write them a short email and description about your business.
12. START AN OPT-IN MAIL LIST OR NEWSLETTER.
People love to belong and be accepted. You can start an eGroup
(email group) for your business to keep your visitors, customers,
suppliers up to date on just about any topic you desire. Learn how
here. http://www.egroups.com
13. BUY KEYWORDS FROM THE SEARCH ENGINES. Very
few people know that you can buy "keywords and phrases" from all
the top search engines. Buying keywords will insure excellent engine
placement. Make a short list of your most important keywords and
phrases. Contact the sales department at the major search engines
and ask them what it would cost for each one of your keywords and
phrase. The cost will depend on what words you are asking for and
the number of times that they are searched for on that particular
engine. They keep close track on every search that is placed with
there service. If your in the right business you might be surprise at
how inexpensive this can be, however if you are in the type of
business that is very "big business" like cosmetics or web
development, your budget probably won't allow for this type of cost
.
14. KEEP A DATABASE OF VISITORS. Keep all your contacts
that you obtain through your website for future use, you will want to
use them later for such things as announcements, specials and sales.
Always respond quickly to any inquires you get from your website.
The internet is a "instant gratification" medium, meaning people don't
like to wait. I would also suggest setting up an Auto-Responder for
your website.
15. CREATE A "SIGNATURE" IN YOUR OUT GOING E-MAILS. Most e-mail programs such
as Eudora, Microsoft and
Netscape allow you to designate a "signature" to appear at the end of
each message you send. Limit it to 6 to 8 lines: Company name,
address, phone number, URL, e-mail address, and a description of
your business offerings.
16. NEWS GROUPS. There are over 40,000 news group on the net
on just about every topic you can imaging. Find some pertaining to
your industry and partake in the discussions. Do not send
Advertisements to these groups, let the Signature File At the bottom
of your email do the work for you. Use a service like DejaNews
http://www.dejanews.com or the news client in
Microsoft Outlook
or Netscape with the news service that your ISP subscribes to, and
most of them do.
17. HAVE A MONTHLY CONTEST. People love getting
something for free. Usually no matter what business your in, whether
your selling products or a service you should be able to do this one.
Having a contest brings a surprising amount of people to your site. If
you sell baskets for example, give one basket away per month, or
every other month. There are many places on the net to announce a
contest. I have listed a few below. This is also a great way to building
a database of perspective customers.
http://www.ContestGuide.com
http://www.sweepsonline.com
http://www.onlinesweeps.com
http://www.prizenet.com
http://contest.catalogue.com
http://www.webstakes.com
http://www.sweepsource.com
http://www.contestworld.com
http://www.freestuff2000.com
18. TRACK YOUR VISITORS. I also highly suggest adding a
Tracker to your website. Trackers will tell you where your visitors
found your website, keywords they used, what country they're from,
day of the week, time and a many other statistics that will allow you
to tweak and change your website and really know what advertising
is working for you. There are many Free Trackers available but the
one I suggest is http://www.extreme-dm.com/
19. ACCEPT CREDIT CARDS. If you are really serious about
making money on-line, you must accept credit cards. There a couple
of ways to do this, however. You can add a shopcart service like
AmeriCart http://www.americart.com , I have used
this service for
some of my clients and they are very professional and the service
works very well. This will save you from having to buy a Site
Certificate to add security or SSL to your site, a site certificate runs
about 300.00 dollars and your hosting service usually charges and
estimated 20.00 per month for the Secure Socket Layer (SSL) The
only draw back to a service like AmeriCart is that you will need to
have an existing Merchant Account which you can set up through
your local bank. Another alternative is a service like Total Merchant
Solutions (TMS) which will accept and verify credit cards over the
net. This is a little more expensive but easiest way since there is no
intervention required from you, except to fill the order. A service like
this will automatically deposit your money directly into your account.
http://www.merchantacct.com
20. BANNERS. There are many ways to drive traffic to your site that
other marketers may recommend, such as banner exchange programs,
awards programs, Free For All Link Pages, etc. etc. etc. They in fact
add very little value to your site or business, and even distract your
visitors away from your products, when you've worked so hard to
get them there. I just hate to go to sites that are filled with other
peoples banners. If your going to do banners, do them right, buy space
for your banner on other sites that will drive the kind of traffic to your
site that you need, and keep other peoples banners off your site if
you can. If you need banners try this on-line banner maker, it's free
and it's fast. http://www.animationonline.com/
I have certainly not even touched on all the ways to generate sales
leads to your website. The business of E-Commerce is basically a
numbers game. The more links and more search engines you are
listed in, the better chance of your success. Advertising on the internet
is just like any other business, YOU HAVE TO WORK IT in order
to succeed. Success is a very relative term, success is not making a
Million dollars on the internet, unless that is the goal you set. If you
planned to make a hundred dollars and you've made a hundred and
one, you have been successful. Set your goals and achieve them!
About the Author:
Robert is a professional developer and CEO for RB Associates
( http://www.rbdesigns.com ). Robert is also a
Chapter Chairman of
the International WebMasters Association and an International
Co-Chairperson for the IWA Awards Committee, member of the
HTML Writers Guild and the Microsoft SiteBuilder Network.
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
Look for new winners of our award next week.
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Thanks to those of you who are in the 157 sites involved with us.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
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