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From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 18th Issue of Secrets for Success.
Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
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Contents:
1. Guest Article: Special Sales Promotions Any Web Site Owner
Can Use
2. Useful Sites: Online Gold Mines.
3. My $.02 Worth: Sell What They Want and Sell All You Need
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: META TAGS ARE NOT A MAGIC SOLUTION
1.##################################################
Guest Article:
Special Sales Promotions Any Web Site Owner Can Use
By Monique Harris
Many Web site owners don't realize it, but initiating a few
unique promotions to your online presence, can make sales
jump dramatically. Why is that?
Well think about it like this... Real-life department stores
are always using those 'one day sales' to draw in more customers.
It's not like there won't be another sale within the next two weeks.
However consumers continue to flock to these sales events because
of the hype.
It works the same way when you add a little promotional hoopla to
your own Web site. In the prospects eyes, little things really do
mean a lot.
Here are a few ideas that you can implement on your own Web site:
* Offer a Frequent Buyer Card:
If you sell a product or service that people people order on
a regular basis, issuing a frequent buyer card would help to
increase brand loyalty. In this case, the more the person buys,
the closer they get to receiving a freebie.
A shoe store could offer one free pair of shoes for every twelve
purchased. A success coach might give a free session when a client
books, and pays for three in advance.
You can deliver your cards in two different formats. (Personally
I like the latter of the two, because it cuts down on purchasing
costs.)
1. Send a newly stamped out card with each new order.
2. Give each customer a special Web page that they can log onto,
to find out what their status is.
* Have a Birthday Club:
In this promotion you collect prospective customers birthday's,
and contact information, so that you can send them a free gift
on their special day. This free gift can be something small, like
a premium item. You also include coupons for your site, and a
flyer which lists your specials. Advertise this feature on the
homepage of your Web site.
* Use Constant Contact:
Constant Contact, (www.constantcontact.com)
is a collection of
no-charge software services that help you to keep communication
lines open with your customers. Here's a list of what they offer:
1. Reminders:
Which allow you to remind your customers of important dates,
selected events and gift giving occasions encouraging them to
return to your site to make gift purchases.
2. Store Favorites:
Enables your customers to identify pages from your site that they
may want to return to in the future. Customers get to easily build
a personalized view of your site.
3. Email This Page to a Friend:
Offers your customers an easy way to "tear" a page out of your site
and to share it with others who may be interested.
4. Keep Me Posted:
Once your customers are interested in one of your offerings, keep
them alerted to changes. This give them an opportunity to come back
for more.
* Send Private Notes to Big Buyers:
Whenever you get a significant purchase, let's say $1,000 and up,
you'll want to place this customers information into a special "high
rollers" database. Every month you can send a special note to these
customers alerting them to new merchandise, upcoming specials and
private sales. You can even create a password-protected section on
your Web site for big buyers.
-----------------------------------------------------------------
Monique Harris is the author of "How to Make $50,000 a Year
(or more) Creating and Selling Information Products Online."
If you'd like to receive a 12-page excerpt via e-mail, send
your request to <mailto:excerpt@onlinesalespower.com>.
You
can also find out more information by visiting the Online
Sales Power! Web site at <http://www.onlinesalespower.com>.
2.##################################################
Useful Sites:
I have a new offering for you from Jim Daniels, who has
offered to allow me to give away his new free E-book.
You can access your copy by going to the following link.
http://www.stealthpromotions.com/software/freebook.exe
It will be worth your time, and the free price makes it a
good deal.
A Free banner service operates from: http://www.animation.com
which is excellent and they make it very easy to create a banner
using your web browser.
Need to "liven" things up at your web site. Want a cool little bit of
dazzle? How about creating a quiz? Serious or whimsical, you
decide. Go to http://www.builder.com/?tag=st.cn.1fd1.dir.3880
(actually, there are lots of cool webmaster goodies there)
under the cool tools menu you can find what we used to add
a quiz to http://www.stealthpromotions.com/webquiz.htm
3.##################################################
My $.02 Worth
Sell What They Want and Sell All You Need
A few weeks ago, or 1 year ago in Internet time, I warned you to
stay away from something that was burning up my inbox, "AOL
Goes MLM." Major news stories broke the exciting (?) news.
For a few days at least this was a SURE THING.
I questioned the validity of a program to sell online services to
people already online. How can I be interested in visiting the
affiliate's $500 fancy-shmancy site about online access to the
Internet if I am already there? Big market, yes, but probably
already satisfied with what they have. Already satisfied means
little interest. Little interest means few sales. Few sales results
in closing your online doors.
So you will sell part of the Millions coming online in the next 12
months, they said. How would I sell a large enough portion of
that market? Door to door? Not me. How about you?
Fortunately, you do not have to wrestle with the concept of selling
AOL person to person. They have dropped the program. In theory,
if you joined, you will get your money back. Had you examined the
market and seen though the hype, you would not need to to worry
about that.
The basic premise of sales will never change. Find a need and fill it.
The need is satisfied, and money is made. The bigger the market,
the more sales will be made. The more sales that can be made, the
more salesmen/saleswomen the "opportunity" will support.
Let's find a large market. Hmmm. Everybody online, you say.
Too big. You cannot tailor a message that will appeal to such a
poorly defined market.
Everyone who uses a chat program. This is the kind of program
that lets you enter chat rooms and send and receive messages from
family and friends.
Too big. IRC, IQC, PAL and others are too different to be able
to properly target them. Try again.
ICQ users.
Great. That is a large market. When I downloaded my latest version,
ICQ99a Beta, which has been a HOT download item, they were
predicting 20,000,000 users by October this year.
What need do these folks have? Well, they want to communicate
with each other. There is no other reason to have this product. They
have the ability to send and receive files, email, web pages, but there
is something missing.
Absence makes the heart grow fonder. Writing back and forth creates
a bond that is stronger. That is really what chat is. Short bursts of
written communication shared one-to-one or in groups. What could
be better than that? Nothing else comes to mind?
When I was a chatter, which I was for months cyber years ago when
I had the time, the one thing that I missed that I could not do with
ICQ was share live SPOKEN conversation. Yes, I know about
NetMeeting and other programs, but getting them to work with ICQ
was a challenge and the results were less than satisfactory.
I wanted to talk to friends in California, Hawaii, New York Florida
and other places. I wanted a personal connection to my friends.
If you want to sell online, sell what people want, and you can sell
all you need.
You can now sell the opportunity for folks in Hawaii to talk to
people in New York or Africa. The product is free if you can
deal with the 5 minute time limit. If you want to speak in person
for more than that you will need to pop for the full-fledged copy
of this software.
Everything that was wrong with the first sales proposal is right
about this affiliate plan. Entry cost for you? $20-$500 for the
failure vs. FREE. A pent-up need exists? Nope vs. Yes. I would
still like to save long distance bills by calling ICQ associates over
the Internet. Product cost? A bit under $25 per month for AOL
vs. $25.00 for lifetime support of this product. Viral-like
penetration of the market potential? Nope vs. Yes. How long
before every chat room hears about a product that can make
chat a LIVE personal experience? I am guessing not long. I expect
this product to do marvels because it is free to try and it satisfies
a need.
I would like to invite all of you to join me as resellers of this product.
IF you do not already have ICQ, get it at http://www.icq.com
Then come on over to my link for this program at
http://www.interferenza.net/utalk/al/affiliates.cgi?531
and let's
make some money together. Get live 24/7 stats. Banners and
link suggestions. Copy for classifieds and FFAs and more.
This one is a winner. Listen to me this time, or you may be sorry.
Copyright © 1998 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter by sending an
email with SUBSCRIBE in the BODY
to mailto:secrets@oaknetpub.com
4.##################################################
Worthy Newsletters:
A. Place unlimited FREE classifieds.
http://www.bizstartup.com/classifieds
Subscribe FREE to
BizStartUp Bulletin the hot new business opportunities newsletter
($199 value FREE). http://www.bizstartup.com
4-4
B. Let us help you sky-rocket your business...
Put 100's of Biz-Building Tips to work for you...
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3-5
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and get your FREE ezine, a $249.95 value just for visiting. Make More
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3-5
D. How I started my 3,000 hit a day show home website on a shoe
string budget! YOU can do it, too! Find out how by subscribing
today to the INTERNET INSIDER WEALTH SECRETS
newsletter: A free ezine dedicated to helping the middle income
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mailto:webmaster@wealthtrain.com?subject=ez/shoe_string
2-4
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag::
Brian Welch contacted us this week. Here is his message.
"We Need Your Help
Brian Welch - http://www.bizbot.net
Doing business online is going to get a whole lot easier, but we need
your help!
Are you sick and tired of trying to find something on one of the major
search engines and getting 100,000 results back (that's the number of
results Alta Vista gives for web hosting). How do you know the one you
want is at the top? What about all the dead or repeat links that you
have to go through just to get to the good stuff?
Those are the exact same questions that we asked ourselves. So we did
something about it. We have launched the most powerful business
specific search directory on the Internet. The directory will be very
much like yahoo in the fact that every single link submitted to our
directory will be reviewed by our staff. This means no repeats, no junk
sites and very few dead links.
We have even taken it a step further from the big boys and added
features of our own that will let you rate and make comments on the
entries, participate in discussion forums, receive regular e-mail
updates, learn from the pro's at our entrepreneurs center and much much
more.
This will truly be one of the best resources on the Internet for doing
business online but we are going to need some help from you. All we
need you to do is submit your link and get some free advertising.
That's all there is to it! Be one of the first to get your site listed
in your field. We are already experiencing a ton of traffic and it's
growing every day.
Don't delay, it will only take you a few minutes and the results could
be very extraordinary.
Go to http://www.bizbot.net"
I am offering a BOUNTY to all subscribers who are willing to add
the subscription HTML for Secrets to Success to their web pages.
Let me know where you have installed the script, and I will send
directions for getting 650 reports that you can use for content or
for sales to your visitors + 3 E-books, which I have not offered
until now. Get the code at
http://www.stealthpromotions.com/subscribe.htm
If you have articles that you would like us to consider for
publication, send them to us at articles@stealthpromotions.com
No promise to use every submission, but we are looking for
your input.
6.#################################################
This Week's Classifieds:
___________________________________________________
CONTROVERSIAL NEW MONEY-MAKING FREE REPORT!
Candid report by master marketer reveals misconstrued &
misunderstood art of making money on the Internet.
mailto:webmaster@access2wealth.com
subject=REPORT_2
4-4
__________________________________________________
Running a business? How would you like to increase your advertising
budget by up to $525,000 IMMEDIATELY?!
Mailto:webmaster@wealthnexus.com w/
"$525,000 advertising
deal/stealthpromo" in subject to find out how!
1-3
__________________________________________________
How would you like to have your customers place their order,
have the money deposited in your bank account and the
products packaged and shipped without ever touching a thing?
For free report, http://www.jbmarketingtips.com/automater.htm
1-1
__________________________________________________
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cash. Free Wealth Report mailto:freeinfo21@smartbot.net
2-3
__________________________________________________
FREE E-BOOK! Get this Hot New E-Book for FREE, Right
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A $40.00 Value.... http://mysiteinc.com/ewalde/SUCCESS.html
Mailto:CashLand4@aol.com?subject=TouchDown
4-4
__________________________________________________
MAKE MONEY NOW on the Internet! Stop throwing away money
on stuff that doesn't work! You must use the BEST methods and
tools for automation and TRAFFIC, for maximum PROFITS. Just
mailto:webmaster@wealthfunnel.com with
"MONEY NOW"
in Subject
1-4
__________________________________________________
TOP SECRET a Marketer's Dream!
If Your program isn't pulling in $500 a Day,
Send for Free Info: secret1@aweber.com
1-2
__________________________________________________
"STAY HOME AND MAKE REAL MONEY ON THE NET"
Request your FREE REPORT, simply
mailto:webmaster@wealthalliances.com
with "FREE
REPORT SHOW ME HOW TO STAY HOME AND MAKE
REAL MONEY ON THE NET" in the subject.
3-5
__________________________________________________
GOLD LABEL Giving away! SUBSCRIBE FREE TODAY!
The Ultimate Gold Label AdsOnly Newsletter
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A cutting edge aggressive daily
mailing of the internet's best offer's, opportunities, and free stuff!!
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mailto:ide26180@aol.com?subject=SEND ME
YOUR AD RATES!
1-2
___________________________________________________
Build Traffic by tracking your search positions and you are sure to
improve your rankings! Submitting alone is not enough! People must
be able to find you easily on the search engines. Download it FREE!
http://www.webposition.com/cgi-local/index.pl?DS1=RP&DS2=74I-5559
2-3
7.###################################################
Guest Article:
META TAGS ARE NOT A MAGIC SOLUTION
by: Linda Anderson
Meta tags are useful in getting better listings in the
search engines. However, not all search engines support
meta tags. This means that some search engines ignore
them. But include meta tags in your document for the engines
that do use them. It will significantly increase your rating.
There are many, many different meta tags. The only ones you
need to be concerned with are the "description" and "keyword"
tags. The description tag provides a summary which appears
when your page comes up on a search. Without this "description"
the search engine will create one. It will generally use the
first few lines of text at the top of your page. Search engines
that read everything on your page will include alt tags and
links to a banner that is at the very top of your page. This
is why it is not a good idea to have a banner at the top. The
beginning of your page should be a title (use keywords here)
and text. The first paragraph should be heavy with keywords,
but not so heavy as to make it difficult to read or understand.
You want to work the keywords in so it sounds natural for them
to be there.
If your site is heavy on graphics and short on text, then you
need to use meta tags. Otherwise, you have very little chance
to come up on the search engines. Consider the meta tags as
tools that make up for a lack of text on your site. Your best
option, however, is to have a site that is heavy in content
and text. You will not only get a better ranking in the search
engines, but you will please the people who visit your site.
After all,isn't this the name of the game?
"Keywords" tags provide keywords for the search engine to
associate with your page. It gives your page a chance to come
up if someone is searching for one or more of your keywords.
Choose your keywords carefully. Try to imagine what the
searcher will enter for their search. Do NOT use keywords
that are not relevant to your site. Many people think that
because "sex" is one of the most common keywords used for a
search, that it is good to include it in their keyword list.
This is just another form of spam. Don't do it. You could
get a lot of hate mail.
Key words should always be two or more words, in other words,
key phrases. If you only use single keywords you are likely
to get lost in the crowd. For example, if you have a site
that specializes in 'free business opportunities', list that
as a keyword phrase instead of listing each word i.e.: free,
business, opportunities. It is not likely that someone looking
for 'free business opportunities' is going to type in just
'business' into their search. Can you imagine all the sites
that would come up if that were the case? You would be lost
in the crowd. Be specific with your keyword phrases. Put
yourself in the place of the person doing the search. What
are they likely to type in as their search?
It is not enough to have a list of keywords in your meta
tags. These keywords must also appear in the title tag as
well as in the text on your page. If you fail to do this,
then your ranking with the search engines will be low, no
matter how may keywords you have. It is most important that
your keywords appear in the first paragraph on your page.
They should also be in the title and headers. Some search
engines also read 'alt tags'. Be sure to use relevant
keywords there also.
Some of the search engines don't like line breaks in meta
tags. It is best to have your meta tags as one long line
rather than having it wrap. I have been told that if your
tags wrap, the search engine only reads the first line.
You do not need a mile long string of keywords. The search
engine will not read all of them. The standard is 1024
characters. The spaces between your keywords also count
as a character. Don't use spaces. Use commas to separate
your keywords. Select your keywords very carefully,
and arrange them in order of importance.
There are no 'secrets' to search engine success. Meta tags
are not a magic solution to getting listed. Using meta
tags along with other methods, such as having a content
rich site, will dramatically boost your ranking in the
major search engines.
Linda Anderson is the webmaster at:
http://marketing-resources.com/
mailto:webmaster@marketing-resources.com
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§
FREE Internet Business Reports and Articles!
http://marketing-resources.com/article.html
Work at Home! FREE affiliate programs, web tools, and
internet marketing and promotional resources.
http://marketing-resources.com/
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»«¤»¥«¤»§
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Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
http://www.stealthpromotions.com/suggest.htm
Drive traffic to your page with a cheat-proof, automated ETAG
system: http://www.hits2u.com/members/14563/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links and get details for your own free FFA "hit
machine" at: http://cashlinks.hypermart.net/LP/links.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 196 sites displaying our banners daily for free.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
Network-wide, Leading Edge is approaching 1 Million Hits
less than 8 weeks after hitting the 2 Million mark. Get some
of that traffic for yourself.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe: Send email to: mailto:secrets@oaknetpub.com
with
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We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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