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| ############################################################# >From Chris Kilian, Stealth Promotions Austin, Texas email: chris@stealthpromotions.com Welcome Stealth Promotions' Ezine to Stealth Promotions' Ezine: Secrets for Success. Remember: All of you have indicated that you wish to receive this publication, which is sent by email. You have entered a contest, asked for our award, used our services, or sent a subscription request directly to us. Thank you. Your subscribed address is chris@stealthpromotions.com We are VERY interested in knowing what you wish to get from us. Make suggestions, give us comments, good or bad. If you are not interested in getting this information from us for any reason please see the directions at the bottom to unsubscribe. You wish will be promptly followed. Our subscriber list is our list. Not for rent. Never sold. Your privacy is jealously protected and always will be. ############################################################## Contents: 1. Guest Article 2. Useful Sites 3. My $.02 4. Misc. 1.############################################################ Guest Article: WOULD YOU POST A LIST OF ALL COMPETITORS IN YOUR STORE ? by Robert Smith <mailto:bob@smithfam.com> If I was selling rubber ducks I probably wouldn't want to tell everyone that there was another store next door selling the same rubber ducks for the same price rubber ducks. But the Internet isn't the same as a conventional store front. The Internet is driven by free information & services Many of you already know about my site Free In Cyberspace, I link visitors the best free home business resources. The requirement for a link in my site is that you offer a free "VALUABLE" content or service. Free In Cyberspace http://www.smithfam.com/ Many people visit my site first as their jumping off place to learn how to market their business on-line. Rather than fear my competitors I embrace them. You may have noticed that Burger King, and Taco Bell locate their stores next door to McDonalds. Everyone does more business precisely because people visit the area when they are hungry for fast food. Since everyone on the block is selling fast food they choose the product that satisfies their hunger at that time. The same relationship works with shopping malls. I have been doing business this way for 2 years now, I admit its not the fastest way to grow a business. However it's a great way to build trust on-line and trust in turn builds sales. Internet marketing is niche marketing, There are broad and narrow nitches one of the broad nitches is supporting and selling services to on-line businesses. I don't try to be a specialist in every aspect of Internet marketing. I have a summary of my site's products, services and free Internet Resources at the following URL address. Our Products, Services, Free Marketing Resources http://www.smithfam.com/toolkit.html My Internet Marketing newsletter is run in the same way. I don't accept advertising because I want people to visit for information, not for hype. You know what, it's working great. Now I get 10 times as many articles submitted as I can publish. Why ?, Because many Internet marketers are finding out that free information sells because it brings them back over and over. It works so well in fact that over 25,000 visitors a month visit my pages from bookmarks. That's a unbelievable ratio of nearly twenty five percent. http://www.smithfam.com/news/archives.html The original purpose for developing the Internet was to develop a common protocol to network of computers in order for a FREE exchange of Information, At it's core the Internet exists to full that need. I have found that to see a need and fill it results in trust and trust into sales. There is plenty of money to be earned on the Internet your willing to look at the long run. I get at least as many referrals from others as I give out. When someone gets a referral from a source they trust It's just that much easier to make the sale. Successful businesses depend on return customers. Much of my income comes from referrals, from competors, many just returning a favor. Bob ROBERT SMITH helps thousands to successfully market their Internet based home business. You'll find tons of free marketing tools & resources on his web site "Free In CyberSpace" at: <http://www.smithfam.com/>. Subscribe to his free Internet Marketing newsletter written by the Internet's most successful marketing mentors. <http://www.smithfam.com/news/current.html> You can reach him by phone at: (541) 689-1847 PST, and by email at. <mailto:bob@smithfam.com> 2.############################################################ Useful Sites: When I first started to develop my web page and get informed about the Internet, one of the richest, most relevant, and rewarding sites (and newsletters) can be found at Virtual Promote: http://www.virtualpromote.com What began as a good idea there, just keeps getting better and better. You can download the golden nuggets in the newsletter archives, spend time reading and contributing to the extremely active board discussions, or follow useful links to promotion ideas. There is enough material for weeks of education there. Highly recommended. I hate to do this, especially so quickly after I find these things out myself, but I have a new search engine that I love. "Go Hip" found at http://www.gohip.com/ . You want a quick easy search, and you don't mind leaving our little website, go to Go Hip. Unlike our own rendition of a multiple search service on our site, the results of any search comes back with the top ten sites on big engines: Alta Vista, Excite, Hotbot, Infoseek, Lycos, Webcrawler and Yahoo. Earned a bookmark with us. We think you will like it too. If you prefer to take a search tool with you, rather than visit a site for each search, you might want to check out Express by Infoseek. An extensive and customizable search tool that will be installed on your computer, this makes a search engine just a click away. Don't be fooled into thinking Infoseeks' tool only looks in its own directory. This is a true multi-search, and it can carry out searches in the background, even downloading pages for faster viewing while you are doing something else online. Get your free copy from this link: http://express.infoseek.com/download_express.phtml?dve_id=722 . We think you will be pleased with this too. Feel free to pass this tip on to your friends. Thanks to Phil at Phil & Moke's, another great resource you could spend hours veiwing, for the tip about Express. You can see Phil's place at http://www.maxpatch.com/ . If you visit and email him, till him I sent you. 3.############################################################ My $.02 If You Want to Sell Me, Why Are You Moving? by Chris Kilian, Stealth Promotions OK, so you get it. This Internet thing may actually turn into a money-making operation. More and more people are running to the net, just to get online and see what is there or to get online to try to sell you something. Droves more are coming right behind this wave. The rate of expansion of this medium for sales, communication and expression is setting higher records all the time. So, you said to yourself, "OK, let me get some of that there cyber-money." You got some software. Built a page. Found and added products of your own or from someone else. By now, if you are at our site http://www.stealthpromotions.com/ , you are probably trying to figure out how to promote this new fountain of fortune. Wait. Before we go on, you should take stock. What is the current state of the real estate you are about to promote? Are you on firm ground of your own or borrowed soil? Can you raise your right hand now and swear you will still be where you are now next year? Or is it possible you are moving? If you are old enough, you may recall jokes about the farmer's daughter and the traveling salesman. Rather than turn this article into something blue, let me get to the point. That is to recall that once upon a time, salesmen moved across the land with their products. They went to the public. The public bought, and at night, according to the joke, the salesman usually spent the night in the barn. In the old days, it was acceptable to move about when selling. This ain't the old days. If you are not currently the master of your website's location, if you do not control the access to your page, you have missed an important step. You are about to waste time and perhaps some money too. Why? Because even castles built on the sifting sand of free web space is subject to crashing. You are about to operate at the whim of your provider. In an alarmingly short period of time, your URL at www.lots-o-freespace/you can be taken as easily as it was given. Do you get that? Do you know how loosely you control the destiny of your free web page? What is worse is that there is just no reason not to have your own domain. None. Nada. Get over it. $70 for a domain, a few more for space, and you are set. Working your way through any respectable sized list of potential hosts, you can find someone who can give you all the space you need for cheap. And next year, it will be cheaper. And more so the year after that. Frogs can die in water that starts off comfortable and is heated to boiling temperatures. For your business' sake, jump to a new, safe haven that you can call your own. Do it now. We offer hosting that can accommodate even modest budgets. You can probably find what you need by making a quick visit to our page at http://www.stealthpromotions.com/host.htm Smaller sites can find what they need on our server. Larger sites should check out the services at http://www.virtualisys.com/vr/ckilian , our suggestion for your own domain hosting services. Please don't take this advice as coming only from an angle of selling you something. If you don't see what you want from us, go elsewhere. And frankly, this does not apply if you are putting up pictures of your kids, or puppy, or writing poetry, or doing whatever on personal pages. For the moment, I am only addressing you who really intend to lay down roots for online success. The important thing is not whether you come to us. The important thing is that you get control of your future and your domain. Unless you have your site on your own domain, you cannot be certain that your customers from this year will find you next year. Unless you control where your products and services can be found, visitors who don't need your help now will not be able to find you later. You can spend your time going to the free classifieds, free for all pages, submission services and use other services we offer here, but unless you know that you will still have the same address next year, all that work could go to waste. Am I telling you I see all the free services crumbling over the next years? Nope. They will probably be there. Perhaps they will even figure out how to advertise in less irritating ways. Am I telling you that you SHOULD be spending your time promoting a web page that you KNOW will be there next year? Yep. That is exactly what I am telling you. If I can't find you, you can't sell me. Unless you own your own domain, you can not absolutely promise to be around when I want what you have to offer. There are added benefits to your own domain of course. There is the respectability of being a legitimate business that thinks enough of their product/service to invest $70 for a dot com address. The added credibility could easily make your initial investment back in sales that you will not get on a page where your visitors are assaulted by garish banners or pop-up windows. If you search, you can find some old pages for Stealth Promotion on free space. Some offer our services for money. Most never contributed a dime to our bottom line. We are not even sure where some of them are anymore. See? I am telling you from experience. Been there, done that. Next. What is next for your business? Will you put down roots? Will stake your claim? Or will you try to sell while you are moving? Did you buy your last appliance from the trunk of a car or some huge store that you knew you could track down later for service, upgrades or add-ons? And you want me to do business with you, when I know that I may not find you the next time I need you? Sorry. For me and many others, your end result is going to be no sale. Copyright © 1998 Stealth Promotions This article may be reprinted if used in accordance with guidelines found at http://www.stealthpromotions.com/freereport17.htm 4.############################################################ Miscellaneous Items: Add the "power of suggestion" to your site! Get details with any email to suggest@stealthpromotions.com Congratulations to Iggy for having the most suggested site this week with over 800 hits for his page at http://members.tripod.com/~Iggy_Pop/dididothat.html . See his page and how the service looks live. Suggest the page to friends if you want. That is the idea after all. Can you generate more traffic to your page with this service? Add it and see. We intend to send this out to your faithfully on Wednesdays (or late night Tuesdays) on a weekly basis. Some of you may have articles that you would like us to consider for publication. If so, send them to us at articles@stealthpromotions.com . No promise to use every submission, but we are looking for your imput. Having others publish your work brings traffic. That is why Bob offered his material. As a free gift this week, we want to let you get your hands on an electronic book that deals with search engine tactics. If you will click this link (assuming your email program makes it hot in your browser), you will get an electronic book of search engine optimization advice. It is at http://www.stealthpromotions.com/software/tactics.exe This book can even be given away at your site if you wish. Read the information in the book for details. I do NOT agree with everything advised here. I disclaim any appearance of an endorsement of what is said and any liability you may want to attribute to me for any damages and the like suffered because of following advice, suggestions found in this book. The author of the book may tell you their methods are magic. They are not. Each reader will have to decide for themself how closely to follow the suggestions in the book. Hey, it is free after all. I do believe it is a good place to start work on getting better ranking for your pages. _____________________________________________________________ Get Insider Internet Marketing Tips http://www.marketingtips.com/t.cgi/8490/ _____________________________________________________________ Worried About The Mean Old Y2K Bug? http://www.solution2000.net/pages/10894 _____________________________________________________________ Come Home to Virtualis - A Warm, Supportive Place to Host Your Web http://www.virtualisys.com/vr/ckilian _____________________________________________________________ Get a Lifetime Banner on Hits Galore.Com http://www.hitsgalore.com/sponsors/104394.htm Until next time- Plan your work. Work your plan. Succeed. Chris Kilian, Stealth Promotions Add Our Free "Suggest This Site" Service to your site http://www.stealthpromotions.com/suggest.htm Win One or More of 600+ Awards http://www.stealthpromotions.com/awardlist.htm If you do not wish to continue with this newsletter, send a blank email to unsubscribe@stealthpromotions.com and you will be promptly removed. You can expect more tips, hints, websites, tools and advice that is meant to increase your web traffic and internet success. Please forward this whole message to friends or associates who may wish to take advantage of this type of information. You may also suggest friends send a blank email to subscribe@stealthpromotions.com so that they can be added to our growing list. |
