 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 20th Issue of Secrets for Success.
Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
####################################################
Contents:
1. Guest Article: A Week in the Life of an Internet Marketer
aka: Cyber-Sh#@ Happens!!
2. Useful Sites: Online Gold Mines.
3. My $.02 Worth: Dating Submission Services For Fun & Profit
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: 6 Powerful Lead Generation Magnet
1.##################################################
Guest Article:
A Week in the Life of an Internet Marketer
aka: Cyber-Sh#@ Happens!!
A Positive Preface
Before I begin, I want you to know that I am the eternal
optimist. Just ask anyone who knows me. So much so, I've become
a master of twisting and turning the negatives into positives.
I am writing this on Friday evening. Everyone knows though that
Netrepreneurs live in Internet Time and usually never know what
day of the week it is. Monday is like Thursday is like Sunday.
However I am going to assume for the sake of this article (and my
sanity) that this IS the last day of one of the worst weeks in
cyber-history. At least for me.
Now I'm not quite to the point of resurrecting all that has
happened these past five days because it's too soon, but let me
tell you about MY week.
Setting the (Trap Door on the) Stage
Having made the decision to venture out on my own with a brand
new company http://www.interniche.net , this week
was supposed to
be the start of launching one of my new projects. And I was as
excited as a tyke in a toystore!
It involved my good friend, Marlon Sanders. He offered me a
generous lead time to promote a great, inexpensive new marketing
tutorial called "Discover the Amazing Formula That Sells Products
Like Crazy!" http://www.higherresponse.com/track/t.cgi/8030
.
Perfect timing, as my new affiliate program was still a week away
from launching.
Monday: Unleashing the Beast
I prepare my newsletter supplement to offer this wonderful tool
and its 7 FREE BONUSES to my 4000 Mirror subscribers and mail it
out. A new article submission (with a soft-shoe pitch about this
product in the cover letter) to the ezine/newsletter editors is
readied and I press the send button. As expected, orders start
flooding in immediately. GREAT!!
Within 2 hours, my main site is down! Webhost is contacted and
although normally patient with this sort of thing, I'm not in
this situation. But they are SLOW with an answer let alone a
solution. Day turns to night and I'm receiving a range of emails
from people politely informing me that the site is unavailable to
the rather crude "why would send me a product I can't access?".
Webhost is still not offering a resolution.
Exhausted, I go to bed knowing I'm losing sales and my customers
are losing out on a great product. Not to mention I look a little
foolish!
Tuesday: The Law of that Renowned Irishman (that would be
"Murphy")
Up early and my site is back up!! What to do? Well, an apology is
certainly due even though I realize that most of my subscribers
won't give a cyber-care about my techno-excuse.
So I double-check my site and the order form and all is well. I
email everyone informing them everything is now functioning
properly. As the last email seeps out of my system, I visit both
pages again and guess what? The server the order form is on is
down!
Still morning but felt like pouring a steep drink, going back to
bed and re-reading "Why Bad Things Happen to Good People". This
secure server is 'free' and normally reliable but as with all
things free, something suffers and guess what? It's support!
Balance of the day is spent fielding email regarding "round 2" of
this fiasco. Some of it is nasty. Like I'm doing this on purpose
just to inconvenience people.
Sweet dreams are not a possibility this night either.
Wednesday: A Silver Lining?
The article submission from Monday has borne some great results.
Quite a few publications are going to feature my new article,
including one of the Internets largest. The very next day too!
Downside is the secure server is still down. And it remains so
all day and evening. Seems like I wasn't destined to sell this
particular product. Decision time. Get my programmer to set up a
new order form on another server. Might still salvage a few
sales. Of course, this is never a quick process so it's a waiting
game.
And I wait....and I wait....and I wait...
Thursday: The Cloud Bursts
Morning's email floods in and voila!...my article in fact appears
in this major zine. Super! My new company needs the hits this
will generate. But guess what? They published my old "bio" which
points the readers to the business I had sold my interest in a
few months ago. The silver lining was black-holed!
I, of course request a retraction in the next day's issue, which
is agreed to. At least there will be some salvage to this
blooper.
Just prior to knocking off for the night I notice that ticklish
little feeling in my throat. You know, the one that foreshadows
those terrible winter viruses we all seem to get just when we
figured we beat the cold and flu season. Nothing to do with my
marketing nightmare, but a little icing on the cake of my story.
TGIF
Remember I said I was the eternal optimist? Woke up with the
feeling that nothing was going to make this the Titanic of weeks
for me. No wind or sleet or cough or ezine owner who thinks I've
totally lost it. Nothing!
My attitude is positive! My new order form is ready! My regular
newsletter will go out in advance this weekend with the "vow"
that they can now "really" access my product. I will send
"another" article to the ezine owners with my tongue-in-cheek
version of this story. My correct information will appear in
today's issue of that major ezine. I was going to be exonerated!
Some of my reputation will be repaired!
This is the point where the subtitle of the article really comes
into play. I no sooner prepare all of the above elements than
into my inbox waltzes that ezine with the retraction. And then
some really ugly email follows from readers about how terrible my
article was. People were calling me Ernie (fictitious name)! Two
of them even sent me that nasty Happy99 virus. And I already had
a real one!
Well it turns out this zine goofed again and put my email address
where this author's belonged. And readers really didn't care for
what this person had written.
Now is this not the epitomy of the kind of luck that only Martin
Short could have?
Lessons and Other Things Learned
1. Cyber-Sh#@ really does happen!
2. Even the big guns goof a lot!
3. I will somehow make this all work for me!
4. People don't like Ernie's articles!
5. You never really beat the cold and flu season!
6. My product IS REALLY available right now!
Written by Rick Beneteau
(c) 1999 InterNiche.net
Join me and become my Partner in my brand new 2-Tier Affiliate
Programs:
Discover the Amazing Formula That Sells Products Like Crazy!
http://www.higherresponse.com/track/t.cgi/8030
Partners in Publishing:
http://www.partnersinpublishing.com/new/1014/index.html
UTalk for ICQ:
http://www.interferenza.net/utalk/al/affiliates.cgi?17
And please visit Your One-Stop Marketing Shoppe website at:
http://www.interniche.net
2.##################################################
Useful Sites:
Get a free 5 day marketing online course for free. Drop by our
home page http://www.stealthpromotions.com/
to get yourself
registered for the course.
Found a new search engine for your web pages/affiliate pages.
Drop by http://www.questfinder.com/ .
There are options to have
your page pop up on top for a cost, but you can get listed for free.
3.##################################################
My $.02 Worth
Dating Submission Services For Fun & Profit
by Chris Kilian
Is your free links page lonely? Does it sit around sadly looking at
the other FFA pages enjoying so many hits? Is it holding your
carefully crafted auto-responder message with no one to send it to?
Is that what you dreamed of for your little free for all page when
it was coming into existence? Did you raise it to be a loner?
Bet not.
"But what can I do? I have tested the page. It works. How can
I get more hits for it?"
You should arrange some introductions for your web page.
Now, this disclaimer first.
Some people believe that a FFA that allows just anyone or
anything (like automatic submission services, for example) to
put a link into the page is not the best idea. "Too loose"
"Not worth it" "The page will never get live visits"
Really?
OK. Then do not follow my advice.
But let me ask a quick question. When is the last time you
visited a free links page actually looking for something?
I will admit I visit them sometimes, but not to follow links.
I go because I want to see what others are saying in their
links. I want to keep up with the competition, but I do not
follow them to find new sites. Well, not too often.
The goals of the game for free links pages have changed.
It is not the poster, but the postee who gets most of the
benefits? Why?
Because the postee, the person hosting the FFA page,
gets to send that auto-response. That is the value now.
If you are hosting a FFA page that does not allow
automated responses, dump it. There are better
choices, and you are being under-served.
To be able to get hits which gives you the chance to send
your sales message, you should take some time to get
your page listed with some of the automatic submission
services. Getting accepted into even one or two of the
more popular services will give your FFA quite a work-
out, and allow you to deliver 100s, even 1000s of
NON-SPAM messages to the link posters.
When you run Link-O-Matic or SubmitPro or
SubmitWolf or whatever, how do you know your page
link has been accepted? The confirmation/sales letter.
If you submit often, you may have a filter in your email
box that captures those sales messages for deletion later.
That is what I do. I use a special email address to do
my submission work. Mail sent to that address (the
confirmation message) is separated and deleted from
time to time.
If you are really advanced, you may have an auto-
response that is sent to the sales message-sender. This
is kind of like cyber Poker:
"I bet my link will get traffic."
"I bet my auto-response will get traffic"
"I bet my auto-response to your auto-response will
get traffic."
Recently, my auto-responder was playing a game to
a draw with the auto-responder of a well-known,
unnamed marketer.
My submission "subscribed" me to his email list. His
email list sent a confirmation of my "subscription."
My auto-responder sent the same sales message.
His list service sent a clarification message. My auto-
responder sent the same sales message. They
traded messages 12,000+ times before I took my
auto-responder offline to break the cycle.
At this time, not everyone is as automated as this
fellow and I are. Many, many of my messages are
getting back to the link poster. Which is the major
reason that justifies having a FFA.
So, getting back to the question.
Is your page lonely? Could it use more traffic?
Start dating, or courting, the submission services.
I have a list of 150+ places that your should visit
to request inclusion in their rotation of sites. You
can get the list with any email to
ffa@stealthpromotions.com as a subscriber.
Then your FFA can hold its head up high, as it
delivers your sales message over and over. It will
be able to contribute to your sales, and you can
both feel better about that.
Copyright © 1999 Stealth Promotions
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter by sending an
email with SUBSCRIBE in the BODY
to mailto:secrets@oaknetpub.com
4.##################################################
Worthy Newsletters:
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4-5
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4-5
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3-4
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2-2
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag::
Do you operate an opt-in mailing list? Do you have 2000 or more
subscribers? We are negotiating a joint venture deal, and we
want to hear from you if you would be interested in offering your
subscribers a Major savings over retail AND participate in the
profits. Write me at chris@stealthpromotions.com
with TELL
ME in the subject of your email. I need your subscriber count,
your basic subject matter, frequency. This offer is going to be
aimed at US citizens. More details will follow.
If you have articles that you would like us to consider for
publication, send them to us at articles@stealthpromotions.com
No promise to use every submission, but we are looking for
your input.
6.#################################################
This Week's Classifieds:
___________________________________________________
Build Traffic by tracking your search positions and you are sure to
improve your rankings! Submitting alone is not enough! People must
be able to find you easily on the search engines. Download it FREE!
http://www.webposition.com/cgi-local/index.pl?DS1=RP&DS2=74I-5559
3-3
__________________________________________________
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2-3
__________________________________________________
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Are you swamped with marketing offers that leave you puzzled?
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1-1
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1-3
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2-4
__________________________________________________
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If Your program isn't pulling in $500 a Day,
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2-2
__________________________________________________
"STAY HOME AND MAKE REAL MONEY ON THE NET"
Request your FREE REPORT, simply
mailto:webmaster@wealthalliances.com
with "FREE
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4-5
__________________________________________________
Cyberswap Free Subscription Classified Service
What have you got to sell, trade, or want to buy?
Place your ads and receive an e-mail classified listing every week
for FREE! Also get jokes and links of the week. Comes in 2 parts.
Write to cyberswap@csonline.net with Subscribe
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1-2
___________________________________________________
BUMPER STICKERS FOR YOUR ADDRESS FREE
ADVERTISING Let thousands see your business
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1-1
7.###################################################
Guest Article:
6 POWERFUL LEAD GENERATION MAGNETS
Dr. Sheldon Nix
(c) 1999 Sheldon D. Nix, Ph.D.
If you are doing marketing properly, you have developed a
SYSTEM for getting customers or clients that takes them
from being strangers uninterested in what you have to offer
to becoming satisfied customers who refer others to you.
One of the earliest things you have to do is get them to
take a good look at your sales materials. To do that you
can use "Lead Generation Magnets" that attract their interest.
Once interested, you can close them.
----------------------------------------------
6 POWERFUL LEAD GENERATORS
----------------------------------------------
Here are 6 that you can use for any professional practice
or service business, and for product businesses as well.
1) NEWSLETTERS on and off the Internet. You probably
don't need me to tell you the power of newsletters. OFF
the internet they get better readership than sales materials.
In a magazine, for example, articles are read more than ads.
In fact, one little "trick" for putting ads in magazines is to
make them LOOK LIKE ARTICLES (if the publisher will let
you get away with it).
For more information on this topic, and exactly how to get
your own email newsletter going, send a blank email to
emailmarketing@6figurepractice.com
(there's a magnet).
2) PROMOTIONAL BOOKS. This may be one of THE most
powerful marketing tools in existence, especially since
VERY FEW professionals or entrepreneurs are using this approach.
DON'T try to sell a book in an ad. You don't have enough space.
DON'T put all your material in your website. Or, if you do,
take it all and also put it into a book. People are much more
likely to want a book than to visit a website. And books will
sit in their computer or bookshelf for future reference.
DO develop a BOOKLET or small book to give away.
Electronic booklets on the web are easy to create and distribute.
If nothing else, you can always email people a Word file.
A site just launched that you should take a look at periodically as
it grows to get ideas about all kinds of self-publishing is
http://www.successfulpublishing.com.
3) PROMOTIONAL AUDIOS. The network marketing folks
have perfected this art form. Usually they use tapes that have
sales messages -- direct sales pitches -- in them. Speakers
also use them as demo tapes.
DON'T buy a lot of expensive equipment or use a major studio.
DO use a simple system at first. Get a friend to record for you
if your voice isn't great. DO use RealAudio as an alternative.
DO give them out for FREE as
-- a promo ("Call or email for your free tape, "10 Ways to…")
Then, with the tape, send a sales letter;
-- a bonus for purchasing something more; or
-- an ENTRY LEVEL PRODUCT ($5.00 - $20.00). People who
buy can then be asked to buy a more expensive product or
service. In this case, this is not a free lead generator but a way
to generate QUALIFIED leads for your more expensive stuff.
4) THE FREE REPORT. This is the classic, and is especially
used on the internet.
DON'T make them disguised sales letters as most people do.
DO make them very, very valuable. Why use junk to draw
people to your quality products and services?
DON'T make them one-shot deals.
DO use multi-part reports. This is something we've perfected
at The Successful Practice Institute, and people access them
like hotcakes. We have 4-part and 7-part reports. You can
pick any number. Each week people will get the next installment,
which keeps your name in front of them.
For a complete AUTOMATED SYSTEM for sending out free
reports, here are some resources:
-- http://www.smartbot.net
-- http://www.getresponse.com
These first two are free, and put ads in front of all your
messages (smarbot has a subtle ad even in the paid version).
I can't live with that but if you can, use them.
-- http://aweber.com which is the Aweber system.
We use it and it's excellent IF you only want to do one report.
-- http://www.autocontacter.com/default.asp?id=73
for the
most comprehensive service on the net. Great if you want
to send out multiple free reports because there's one flat fee
for an unlimited number of advertising-free autoresponders.
5) SAMPLE SERVICE. You can offer things like
a) a free no-obligation consultation
-- a free website evaluation (http://www.coastalsites.com)
-- a free 30-minute trial consultation (coaches often offer this;
email Christopher Bryce at KitCoach@aol.com
about his
free coaching consultations; say I sent you).
-- free autoresponders (http://www.smartbot.net;
http://www.getresponse.com)
-- One-month free ad in an online mall or ezine
b) a paper-and-pencil assessment test. Here are two examples:
-- website planning form (pipdesign@ourlist.net)
-- New Business Start-Up checklist (NewBiz@6figurepractice.com.)
6) CONTESTS. This is a growing method of lead generation
on the internet.
DON'T use any old "give-away" program. Especially the ones that
carry people away from your site instantly to get it!! What's the point of that?
DO use contests that are RELATED to what you offer.
I've seen sites just opening have people look for a particular
phrase that is on several pages of the site. "First person to
guess how many times it appears gets…"
If you offer information on a certain subject, then make
your contest about that subject. Set up a QUIZ on your
website, for example, or in your email newsletter, and say
"The FIRST 30 PEOPLE who answer these questions
completely right will get...."
Your quiz should help people see what you know that they
don't know (and thus why they need you). Eg.
--The Top 10 Mistakes Home-Sellers Make When They Go
to a Real-Estate Broker, and How it Costs Them $17,000 on
Average in Sales. CAN YOU NAME 5?
--What Are the 5 SUREFIRE SIGNS of a Marriage That Will
End in Divorce? Research has shown that there are 5 signs
that reliably predict who will get divorced and who won't.
The first 5 people who get the answer will get a free 30-minute
marriage assessment consultation from me, Dr. Joe Johns,
by telephone and mail.
FOLLOW-UP is important in your lead generation system.
You have to be able to follow-up the leads that come in.
When a person raises their hands, you can't just send them
info and drop them. But that's a subject for another day!
******************************************
Dr. Sheldon Nix is Director of The Successful Practice
Institute at Eastern College. http://www.6figurepractice.com.
GET a FREE 74-PAGE MARKETING MANUAL:
"How to Build a 6-Figure Practice or Business" when you
subscribe to the 6-Figure Tips newsletter. Send blank email
to 6figuretips@6figurepractice.com.
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
http://www.stealthpromotions.com/suggest.htm
Drive traffic to your page with a cheat-proof, automated ETAG
system: http://www.hits2u.com/members/14563/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links and get details for your own free FFA "hit
machine" at: http://cashlinks.hypermart.net/LP/links.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 200 sites displaying our banners daily for free.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
Network-wide, Leading Edge is approaching 1 Million Hits
less than 8 weeks after hitting the 2 Million mark. Get some
of that traffic for yourself.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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We are VERY interested in your feedback. Make suggestions, give
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Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
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All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
|
