 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 22st Issue of Secrets for Success.
March 31, 1999
Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
####################################################
Contents:
1. Guest Article: How To Create A Flood Of Steady Traffic To
Your Website
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Mixed Bag: Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Internet Advertising For Medium Traffic
International Sites
1.##################################################
Guest Article:
HOW TO CREATE A FLOOD OF STEADY TRAFFIC TO YOUR
WEBSITE
By Merle
One question I hear a lot is "how do I get more
traffic to my site?" I have two words for you
market and promote, OK here's a third Daily. Just
because you have a great site don't expect to be
found by search engines alone. There are over 60
million Web Pages on the Net and listing with
search engines alone is simply not enough. Yes, it
should be your first step, but only the first in a
well thought out marketing plan.
Now I'm not saying it's going to be easy. I have
two more words for you Patience and Persistence.
You'll need both to see a payback from all of your
efforts, but in the end when you start seeing the
counter roll, it will all have been worth the
effort. If you want traffic you have to work for
it.
Anyone who's Internet savvy knows there's not just
one magic trick to Internet Promotion. It's using
a combination of techniques that get your site
noticed. I would suggest spending a minimum of one
hour a day in promotion efforts, preferably two.
Like I said it takes times, but by using a
combination of these techniques you will generate
traffic
1) RECIPROCAL LINKS- The Internet is based on
sites linking to each other and your site should
be no exception. By contacting other sites that
have a related theme to yours or that offer a
complimentary service you can build a list of
informative links.
Start by searching for sites like yours, visit
them, and send an email asking if they would be
interested in exchanging text or banner links with
you. This is a win-win situation and gets both
site owners Free Advertising. This tactic should
be number one in your toolbox.
2) BANNER EXCHANGE PROGRAMS-
Banners, Banners, everywhere you go!!! But what
exactly are they and why do you want them on your
page? Think of them as a Co-Op advertising program
in which participants work together to advertise
each others Web Sites,products or services using
banners for advertising. Joining a few of the top
exchange programs is a good way to expose your
site to thousands of people.
Here's how they work every time you display
another members banner on your site, you get a
credit. Based on how many credits you earn the
people who run the banner management program make
sure your banner is displayed on others sites in
the network.
All of this is as easy as signing up and putting a
few lines of HTML code on your page, preferably
near the top.The banner network takes care of
rotating the banners and tracking credits. And
that my friend is why you see banners, banners
everywhere.Some of the top banner programs are:
http://www.linkexchange.com
http://www.smartclicks.com
http://www.bannerswap.com
http://www.bannerCAST.com
http://www.linktower.com
3) CLASSIFIED ADS- There are thousands upon
thousands of sites on the Net where you can post
Free Ads. Use them to your advantage. It can be
very time consuming but worth the effort. If you
just post four or five a day think of how many you
will have placed after two weeks. If you prefer
not do do this by hand, you can purchase software
that will do the dirty work for you. To get
started here are a few Free Classified sites:
http://wwww.getrealproductions.com
http://www.iloft.com
http://www.bizclassifieds.com/
http://www.profitpowerpromo.com/Classifieds.htm
4)EZINES/NEWSLETTERS- This is by far the hottest
technique on the Net. If you're not offering a
Free Newsletter on your Web Site you're missing
out on accumulating a list of email addresses of
people who willingly want to receive information
from you. This form of "opt-in" advertising is hot
because it works. You send out a monthly or weekly
newsletter with helpful information and plug your
business at the same time. This is not spamming
since subscribers have requested to be put on your
list. I suggest signing up with a few newsletters
to give you an idea of what others are doing.
The topic for your newsletter should relate to
your Web Site. For example if your site is about
marketing and promotion you would send out a
marketing and promotion tip newsletter. There are
plenty of Free Places on the Net that will manage
your mailing list Free such as
http://www.egroups.com
http://www.listbot.net
http://www.oaknetput.com
To learn more about ezines/newsletters visit the
following:
http://linz1.netlead.html
http://www.bizx.com/newsletter.html
http://www.infobot.net
5) WRITING ARTICLES FOR OTHER EZINES/
NEWSLETTERS
We all have a subject we know a lot about, so why
not use it to your advantage. Many ezine
publishers are looking for content, you supply
short articles with your byline and a link to your
site at the bottom. This is a win-win situation,
they get content you get Free Advertising for your
Web Site. By subscribing to newsletters you will
quickly accumulate a list of ezine publishers who
want you to submit articles to them. I have
written quite a few articles, (like this one for
example) and I'm telling you this technique works.
Everytime I have had an article published my hits
doubled on that day.
For a list of over 600 Ezines visit the World's
Ultimate E-Zine DataBase
http://www.site-city.com/members/e-zine-master/
FREE NEWSLETTER: "The Writers and Publishers
Connection" helps to "bring Writers and Publishers
together." It lists the content NEEDS of e-zine
Publishers as well as NEWS about New Articles
available for Publishing! Make some Connections!
Subscribe by e-mailing and saying: "W&P 4 Me"
A sample copy is free.
mailto:writers98@aol.com.
6) PLACING ADS IN OTHER EZINES/
NEWSLETTERS
There are many newsletter owners who print Free or
paid ads. Once again a great technique that gets
your name out in front of thousands of people.
Make sure you advertise in publications with a
large subscriber base for the best results. The
more people who subscribe the more that will see
your ad.
A lot of ezine publishers are willing to exchange
Free ads with other ezine owners or give new
subscribers a free ad (I do both of these).If you
would like to subscribe to my newsletter so you
can place an ad send email to
subscribe@merlesworld.com then send me your ad to
msmerle@stratos.net.
For a directory of ezines who accept advertising
visit http://www.lifestylepub.com or Poor
Richard's Web Site at
http://www.poorrichard.com/freeinfo/ezine.htm
7)FFA LINKS (FREE FOR ALL LINKS)
What's known as free for all links pages can be
another tedious chore. Most sites have a page like
this where other site owners can add their URL
into a specific category. This is important
because some of the search engines give you a
higher rating if there are a lot of sites linking
to you, sort of like a popularity contest.
For software that will do this for you and submit
your site up to 150 FFA link pages go to
http://www.merlesworld.com/software.htm and
download them. One is called FFA Blaster and the
other is Hyper Hits. Before doing this you may
want to set up a free email account with Hotmail
http://www.hotmail.com or the like since you will
be blasted with Spam (advertisements) from the
people who host these pages. For a list of
hundreds of FFA links visit
http://www.ktpbs.com/classifiedlinks/ Or
http://www.tri-polar.com/atkisson/index.html
http://www.webfulyours.com/links2.html
8) META AND TITLE TAGS-
For your pages to be properly indexed by the
search engines these two tags are of the utmost
importance. Make sure you include them on all of
your pages before submitting them.
The tags look like this and are located between
the <HEAD> and </HEAD> tags at the top of your
Web page.
<META NAME ="KEYWORDS" CONTENT=
"YOUR KEYWORDS">
<META NAME ="DESCRIPTION" CONTENT=
"YOUR DESCRIPTION HERE">
The limit for the number of characters is 200 for
keywords and 100 for the description. Some search
engines penalize you or ignore characters if you
use more than this. Do not repeat a keyword more
than 3 or 4 times as some search engines will
penalize you for this too. Make sure to separate
the keywords with spaces or commas not both. Each
counts as a character so you're wasting characters
that could be used to enter more keywords
Not all search engines support Meta Tags, but you
still need to include them for those that do. To
learn more about search engines visit these sites:
http://www.searchenginewatch.com
http://www.stars.com/Search/Meta/Tag.html
http://www.northernwebs.com/set
9) AWARDS
This techniques involves giving out awards to
other worthy sites. This is a debatable one some
use it, some don't. It works like this you place a
form on your site where others can apply for your
award. When they win they place a graphic (that
you supplied, which is the award)on their site
with a link back to your site. For more
information and to apply for awards visit:
Awards Cave
http://members.tripod.com/~AwardsCave?
Award Sites
http://www.focusa.com/awardsites/introduction.htm
Award Links http://www.freelinks.com/awards.html
10) WEBRINGS
This can be described as an online club of people
all linked to each other. In each of its tens of
thousands of rings,member web sites have banded
together to form their sites into linked circles.
This allows more visitors to find them easily.
For example if your Web Site was made with Front
Page there's a ring you can join just for that.
When you join you will be given an HTML code to
insert in your page and wala you're done! The code
you inserted puts like a banner on your page with
the name of the ring and clickable links to the
next site, or a random site in the ring. Now when
someone clicks on the ring banner there's a
possibility they will end up on your site. For more
information or a list of rings to join see
http://www.webring.org
11) OFFLINE PROMOTION
Often overlooked and oh, so easy. Your URL should
be on your stationary, business cards, envelopes,
brochures, and letterhead. You'd be amazed at how
many site owners have no mention of their URL on
any of the company's advertising materials. Make
sure that everything you use promotes your Web
Address.
If you print it, include your Web address. People
won't know you have a site if you don't tell them.
Another simple and overlooked tip is to include
your web address and slogan in your signature line
that goes out on all of your email. For example my
standard signature looks like this
Merle
Free Webmaster Resources
http://www.merlesworld.com/
Easy, and it packs a promotional punch. If you
have a newsletter that goes along with your site
you should include the subscriber information as
well for example
For the Best in Internet Marketing subscribe to
Merle's Mission
http://www.merlesworld.com/newsletter.htm
All of these techniques are very simple and take
nothing but time. You need to get yourself in the
mind set of constant promotion. Like brushing your
teeth or taking a shower, it needs to be done
daily. For more places to promote your site visit
http://www.merlesworld.com/marketing.htm
So it looks like you have a lot of work to do,
time to get busy. Remember a little bit every day
is all it takes to bring a flood of traffic to
your site. It's up to you to get the word out, so
get cracking.
Visit Merle's World
Freebies for Webmasters
http://www.merlesworld.com/
Sign up for Merle's Mission
mailto:subscribe@merlesworld.com
2.##################################################
Useful Sites:
http://www.linkpopularity.com - Check how
many sites are linking
to you according to the 3 search engines that allow this type of
searching with one easy click
http://www.animation.com/ - Put great animation
together for free
online. Animated banners were never so easy to make with such
great results.
So you say you spend hours and hours online? You are doing your
best to make a buck? Would you trade a little space for advertising
in exchange for $.50 per hour? You can be paid for up to 40 hours
each month. OK, please note that there is a decimal before the 5,
the total hourly wage is only 2 quarters per hour up to $20 dollars
per month. http://www.alladvantage.com/go.asp?refid=ALU-661
AllAdvantage says it will also pay for time others spend online if you
refer them. Is this legitimate? Could be. You are required to have
a space/navigation bar that is slightly larger than the menu bar that
you have now from Windows. That valuable space will be sold to
advertisers who will fund the payments to those of us seeing the ads.
The actual campaign is not due to start for about a month, but it does
seem like a logical idea. Ditch the bar and the payments anytime
you want. I am going to try it. I figure it will pay for my monthly
connection fee at least. Feel free to join me. Of course, I am
still hoping for a cool free PC from those folks with the same idea
that wanted to put ads all around the outside border of my desktop.
http://www.igoldrush.com/missing/ - A
large directory of websites
who want to exchange links grouped by topic, and searchable!
http://www.searchterms.com - See the 100 most
popular keywords
used in search engines around the internet.
3.##################################################
Worthy Newsletters:
A. Get Personal Healthcare Management - the newsletter for people
who want to take control of their own healthcare. Specializing in
Smart/Anti-Aging drugs, Chronic Pain Management. Learn how
to purchase pharmaceuticals from foreign countries! To subscribe,
mailto:phcm-subscribe@kwresources.com
or visit the site at
http://www.success123.com
1-1
B. "A Beginners'Guide to Starting a High-Income Business on the
Internet" Get this book PLUS Cutting-Edge Marketing tips, FREE
Resources For Growing Your Business..and more - absolutely
FREE when you subscribe to "SuccessLink E-News!" Marketing
Tips ($79.95 value)
Subscribe Now! mailto:<subscribe@successlink.net>
2-5
C. FREE E-Z MONEY NEWSLETTER! Subscribe at
http://www.e-zmoney.com for money-making
opportunities
and traffic generating tips.
WEEKLY DRAWING for a FREE 3 month 40 word MALL ad.
2-3
Please let the publishers know you heard about them here.
4.#################################################
Mixed Bag::
Thanks to those of you who have responded to my JV offer. I am
looking for webmasters who have opt-in mailing lists that want to
participate with me when we offer an exceptional value to your
readers. If you are still interested, send a quick note to me at
chris@stealthpromotions.com with TELL ME
in the subject. The
final details are just about ready.
OK, so this won't make you any money, but a subscriber sent this
to me, and it is sort of cute:
"DON'T CHEAT BY SCROLLING DOWN FIRST!
It only takes 30 seconds. Work this out as you read.
Don't read the bottom until you've worked it out!
1. First of all, pick the number of days
a week that you would like to eat out.
2. Multiply this number by 2.
3. Add 5.
4. Multiply it by 50.
5. If you have already had your birthday
this year add 1749.
If you haven't, add 1748.
6. Last step: Subtract the four digit year that you were born.
You should now have a three digit number:
The first digit of this was your original number
(i.e., how many times you want to go out each week).
The second two digits are your age!!!
This is the only year (1999) it will ever work, so spread the fun
around while it lasts..."
If you have articles that you would like us to consider for
publication, send them to us at articles@stealthpromotions.com
No promise to use every submission, but we are looking for
your input.
6.#################################################
This Week's Classifieds:
___________________________________________________
Too Late to Get Your dot com domain name? You can probably
still get it with one small difference. See if Yourname.cc is available.
The cost is reasonable and the results could be dramatic. Use it
alone or point it to your real domain. Don't let your competitor
beat you to the punch again. http://www.ccdomains.cc/stsales
1-3
__________________________________________________
Make money from your FREE Website marketing what everybody
needs to know. Information and Software Sell and we have both!!
Learn & Earn 2-Tier Commissions by clicking here:
http://www.partnersinpublishing.com/new/1014/index.html
1-4
__________________________________________________
THIS DUMB LITTLE AD CAN MAKE YOU $200 ..
EVERYDAY! Believe It or Not! This ad can make you $20-$300
in cash daily. You can set up today and LITERALLY be getting
checks tomorrow! To Learn How, send a blank e-mail
to: mailto:increasenow@aweber.com
1-1
__________________________________________________
Looking for love or profit? Find them both at the same time.
http://www.one-and-only.com/menu1.htm?MID47086
1-1
__________________________________________________
JOIN THE FAST TRACK$ TEAM TODAY! And start
generating traffic and profits from over 10 different income sources
today!!! Visit: http://www.prodigality.com/fast_tracks/chris.htm
3-3
__________________________________________________
MAKE MONEY NOW on the Internet! Stop throwing away money
on stuff that doesn't work! You must use the BEST methods and
tools for automation and TRAFFIC, for maximum PROFITS. Just
mailto:webmaster@wealthfunnel.com with
"MONEY NOW"
in Subject
4-4
__________________________________________________
SAVE to 80% on your PRINTING
FREE printer care booklet gives up SECRETS
of refilling and cartridges you can buy 50% off.
Find out about refill kits, cartridges and toners.
http://www.netwares.com
mailto:faq@netwares.com?subject=FAQ
2-6
__________________________________________________
Turn your home computer into a
ATM machine, and watch it spit
Out $20 bills ALL day & night.
Simplesuccess@SmartBotPRO.NET
1-1
__________________________________________________
Stop sending "Dear Subscriber" or "Dear Customer" email! People
LOVE to see their name and this free trial software allows you to
provide this with ease. Get a copy for yourself and see.
http://www.coloradosoft.com/associate-jump.cgi?1035
1-3
___________________________________________________
FREE Web Sites + $20 Cash Over and Over and Over. Get lots
space for yourself then get paid to give the same thing away.
No cost to start with plenty of potential for those who want to
succeed. http://www.mysiteinc.com/stpromo
7.###################################################
Guest Article:
INTERNET ADVERTISING FOR MEDIUM TRAFFIC
INTERNATIONAL SITES
The Role of Ad Networks
No way ! Nothing can be worse than having a low traffic website.
Wanna bet on it ? Really ? Well, let me tell you something.
There IS indeed something worse than a low traffic website - a
MEDIUM TRAFFIC website !
What do I mean by a MEDIUM traffic site ? A site that garners
between 100 and 500 pageviews daily. A site which totals 500
to 5000 pageviews a week. A site that cannot sell advertising
on its own, which is too small for the major players in the
online ad selling business - Double Click, Fly Cast and the
sort. A site which the owner is proud to talk about to his
friends and family, but which he can't convince a sponsor to
adopt or an advertiser to display banners on. A site which
slowly erodes his self-confidence as an online marketer and
promoter. A site which he dreams will someday rival Yahoo
and Amazon in traffic and sales. A site which he hates for
growing so slowly. A site which he wishes had just remained
a LOW TRAFFIC one, so he wouldn't have high hopes and
expectations about it - hopes and expectations that are being
cruelly crushed by today's reality check.
I own a site like that. A medium traffic site. And before you
agree with me that there really isn't anything worse than a
medium traffic website, STOP. Let me tell you something else.
Surprise, surprise. There IS something worse - and that's
owning a medium traffic website from somewhere other than the
USA ! Yes, to really drain the cup of online advertising woes
to its bitter dregs, you need to run a medium traffic website
from outside the US. There truly isn't ANYTHING worse than an
INTERNATIONAL MEDIUM TRAFFIC WEBSITE.
Two years ago, I launched my website on Heart Disease.
http://www.dencats.org/heart/index.htm
I spent months learning to sell advertising on it. I read
articles written by experts in online and traditional advertising.
I participated on advertising discussion lists. I even bought
books on selling ads and improving saleability. I spent time
and money collecting demographics of my website visitors. I
started a E-zine, and grew subscriptions to over 2000 in a few
months.
So, did I succeed with selling ads on my site ? Did my website
turn a profit on advertising revenue alone ? Did advertisers
and sponsors fall over themselves trying to place their call-
to-attention on my site ?
NO. In fact, I didn't manage to get a SINGLE paid-for
advertisement banner placed on my site, or a SINGLE paid-for
text ad run in my E-zine.
Why not ? I followed the rules and techniques laid down by
the experts. I worked hard, learned hard. Then why didn't
it work ? Because I ran a medium traffic website from outside
the US.
I was almost ready to throw in the towel. "Ah, the Internet",
I told myself. "There's an over-hyped new fad if ever there was
one. Those 'internet millionaire' stories are only pipe-dreams.
Wise up, there isn't a way you can sell ad space on your site."
And then I heard of Ad Networks. At first I was skeptical.
After all, I'd been fooled more than once before. But then
I researched them, and found many advantages in the concept.
For instance, consider the basic theme on which these networks
were founded. Let's assume there's an advertiser who wants to
buy, say, 50,000 ad impressions for a short run of one week on
sites of a particular nature. If a network has 50 sites of
that kind registered with it, each drawing 1000 pageviews, it
can sell these 50,000 ad impressions right away - and then run
them over 50 different websites. The owner of a member site is
happy to sell his inventory, the advertiser is happy to be able
to buy his ads at one place, and the network is happy because
it gets a commission on the sale ! A truly win-win-win situation.
After some thought, I signed up with BURST! -
http://www.burstmedia.com - primarily because they
offered a
non-exclusive clause to sell my ad inventory, and had a very
low minimum-pageviews-required criterion.
And I was pleasantly surprised at the results. Suddenly my
site was running different banner ads in the places where
previously I'd been seeing the sad words "AD SPACE
AVAILABLE". Some of the ads were targeted to my site's
audience, others were run-of-the-network general ads. But
all of them were PAID FOR by advertisers.
And that wasn't all. The network serves all the ads off their
server. It tracks traffic and response rates to these ads.
It sells ads specific to my niche topic to advertisers who
desire this narrowly targeted audience - at higher CPM or CPC
rates than the default ad campaigns. The network also allows
me to run one of my own personal campaigns on this account !
What more can a guy ask for ? Hey, I'm not saying I'm on my
way to becoming a millionaire. But I sure am glad for the ad
revenue my MEDIUM TRAFFIC NON-US WEBSITE is
generating - it helps at least pay for the cost of hosting it ! And
revenue is growing steadily as is traffic to the site. Hopefully,
soon I'll cross over to becoming a HIGH TRAFFIC website.
And then I'll sell my own ad inventory and make mucha moola.
But until then, I've found the answers to my advertising needs.
I've found what works for a medium traffic non-US website.
I've found these wonderful things called AD NETWORKS !
==========================================
Dr.MANI SIVASUBRAMANIAN, M.D.
mailto:siva@dencats.org
Heart Disease Online
<http://www.dencats.org/heart/index.htm>
Promo-Zines - Ezines on Online Promotion
<http://www.dencats.org/promozines.htm>
Subscribe FREE to *Dr.Mani's Heart Scout*
- The Ezine that Scouts the Net for
the Best Information on the Heart
<http://www.dencats.org/heart/register.htm>
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
http://www.stealthpromotions.com/suggest.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links and get details for your own free FFA "hit
machine" at: http://cashlinks.hypermart.net/LP/links.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 217 sites displaying our banners daily for free.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
Network-wide, Leading Edge is approaching 1 Million Hits
less than 8 weeks after hitting the 2 Million mark. Get some
of that traffic for yourself.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe: Send email to: mailto:secrets@oaknetpub.com
with
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online form.
We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
|
