 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 24th Issue of Secrets for Success.
April 14, 1999
Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
####################################################
Contents:
1. Guest Article: Be Virulently Successful
2. Useful Sites: Online Gold Mines.
3. Bill Burdin Strikes Gold Again
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: The Best Place to Post Your Ad!
1.##################################################
Guest Article:
Be Virulently
Successful
As you probably know by
now, the big talk on the Internet this week is
about "Melissa" (see http://www.msnbc.com/news/253803.asp). No,
it's not an adult-oriented web site or some new software game but a
virus (see http://www.cert.org). And the devious way
that it works is that
after opening the infected email attachment, it sends a virus-infected
email to the first 50 people in your address book automatically.
While we're bombarded with anti-virus warnings telling us to never open
an attachment from someone we don't know, how can we resist doing
so when the email comes from someone we actually do know (since
the virus uses personal address books to multiply itself)? In fact,
Melissa uses Microsoft Outlook's mail merge command to actually
incorporate the recipient's name within the body of the message, making
the seemingly personalized -- and unsuspectingly harmful -- email to be
instantly trusted. Because of this vulnerability, Melissa is reported to be
the fastest-spreading virus to ever appear on the cyberscene.
Nevertheless and interestingly enough, we can certainly learn the way
Melissa (and viruses in general) work and act -- and, in the same way,
apply that process and strategy to online marketing. Also known as "viral"
marketing, the concept is generally to proliferate the knowledge of your
existence on the web through other people's efforts. Be it "word-of-eye,"
referrals, affiliates, joint ventures, and so on, it all comes down to that
fundamental business process we call "networking." And according to
Jill Griffin's wonderful book "Customer Loyalty: How to Earn it, How to
Keep it," we are more open, trusting, and loyal when doing business
with (or being marketed by) people we know.
Make Your Net Work
Online, networking is probably more important since cyberspace is
dimensionless and expansive. It grants you the ability to reach corners
untapped; areas that would have been unreachable otherwise. However,
there's a caveat: There's a lot of hype lately about the benefits of
networking, but I personally don't advocate traditional networking (the
"I'm open for business" kind) because, in my experience, it hasn't
brought me anything substantial in return.
While it can be a fantastic marketing tool, the way in which networking
is conducted is often the reason why it does not produce any favorable
results. When you're only networking, more often than not people will
want something in return or else they will lose interest if you don't take
the time to recognize their efforts. And if you don't, you will
paradoxically need to network even more, which defeats the purpose.
A way to consistently reward your network is to turn your networking
efforts into networking systems (in other words, developing strategic
marketing alliances). If you and your alliance share a similar target
market, you can effectively cross-promote or share markets with each
other. And while there are as many different forms of systematized
networking out there as there are businesses, one of them that is
quite effective is what I call "info-networking."
An info-network is one in which information is exchanged in some form
or another between parties. That information includes qualified leads
that you can both share or information about each other that is
promoted to each other's market or client base. As long as your alliance
logically shares a same target market with you but without directly
competing with your business, it can become a potentially rewarding
relationship. This includes, for example, swapping ad space in e-zines,
posting reciprocal links, co-advertising, submitting articles for publication,
participating in discussion lists, etc.
But info-networking goes further. It also refers to mailing lists where
you can swap each other's prospect or client lists -- particularly offline
or "opt-in" lists. For example, many web sites and e-zine publishers
have opt-in lists that range from 100 to 100,000 subscribers. Many
cross-market their lists, such as offering "solo" ads or offers from other
subscribers -- but of course, at a cost. However, if you publish your
own e-zine or maintain your own opt-in lists, the obvious advantage is
that you can swap "solo" ad space with each other.
Joint Ventures, Co-Ops, And Exclusive Offers
However, there's another form of networking that may be more effective,
particularly for those of you who do not share your lists. I call it "auto-
networking." This system goes beyond simply submitting your site to
search engines, swapping your ad with others, or placing your offer on
"free-for-all" links directories -- all with the hope that they will produce
something in return. It means a process through which you are
constantly and systematically exchanging leads with your strategic
alliance. On the Internet, this technique is one in which a systematized
method of cross-promotion between you and your alliance through a
unique, joint marketing effort is created.
For example, this includes an exchange and coupling of complementary
coupons or special offers that are exclusively marketed to the each
other's clientele. Another is the process of amalgamating products,
services, offers, or information that complement each other's portfolio.
If your ally sells a product online, they can add to that particular
purchase additional bonuses from your web site or business, which may
include your special offer or one of your products that complements theirs.
You can even create an entirely new and distinct product, service, or
information package from both companies and sold simultaneously from
both sites. Here's an example: You sell cookware online. You can easily
team up with a publisher specializing in cookbooks and throw a book in
the mix. While you raise the price and split the profits with the publisher,
you naturally and instantly raise the perceived value of the cookware
through a co-branded or combined package of non-competing products or
services. Best of all, you share in each other's traffic, market, lead-base,
and referral-sources (i.e., network).
Here's another example: If you're a software programmer and you have
created a program that, say, targets businesspeople, don't just give it
away as shareware. Offer it to other sites that target businesspeople as
well. While your program may not relate to your alliance's product, they
both appeal to a same market and together make the offer more
irresistible. In addition to the fact that your program makes your alliance
look good or their offer more palatable, if your shareware is copyright-free
you get your software to multiply itself -- especially within a market of
much higher quality by virtue of the nature of your alliance's business.
Ultimately, you can create affiliations, alliances, referral-sources, and
centers-of-influence that will help to propagate your online presence and,
like a virus, multiply your online marketing punch.
============================================
Originally published in IMC's Internet Marketing Chronicles.
Subscribe for FREE and we'll send you Internet marketing
tips, tricks, and strategies every Wednesday. Just send a
blank email to mailto:subscribe@marketingchallenge.com
or visit http://www.marketingchallenge.com/ezine.shtml
Over 60,000 opt-in subscribers and counting!
============================================
2.##################################################
Useful Sites:
E-FAX http://www.efax.com is a terrific free service.
They set up
a phone number that allows others to fax documents to you. You
get the fax as an attachment in your email. You can then print
the document out with your printer. If you do not need to fax out
documents in your business, this FREE service may allow you to
put the fax machine out to pasture, and cut that extra phone line.
So you are ready to cash in on grandma's can't miss recipes. You
are sell them online and move to the a peaceful coast on some
island, but something is stopping you. No secure form to get that
vital payment information from your online buyers. No SSL and
too little money to get access or buy one of those certificates?
Don't despair. Drop by http://www.gta-tech.com
and get what
you need for free.
I might not have found this site except that it is a small nugget
provided by Marlon Sanders in his new course. What else is in there?
http://www.higherreponse.com/track/t.cgi/8309
Great stuff.
3.##################################################
Bill Burdin, one of my heroes online, has done it again. I am going
to let him tell you about his latest free traffic generator.
"I am always willing to test any strategy or idea that will bring traffic
to our web site so was more than accommodating when Harry
Pickett from Headland Financial Associates discussed the idea of
setting up an "Ad Network" with me.
We discussed developing a very simple idea which which would
allow entrepreneurs to place a classified ad on a list of six ads. We
would also give them a Free replicating web page to display the ad.
As the pages replicate a network of pages would develop which we
would call Ad Network
As a new ad is added to the list and a new page created all the current
ads slide down a position and the sixth ad drops from the list. We
concluded this idea could drive massive traffic to web sites belonging
to those who placed ads.
That discussion was responsible for the creation of AD NETWORK:
http://www.adnetwork.nu/st/1554036.htm
Assuming that you can write a classified ad, the AD NETWORK will
really help drive traffic to your web site. All you need to do is get
your own, easy to configure, FREE AD NETWORK page, enter
your ad and then link to your new Ad Network page from your current
web site.
The system will then replicate on autopilot driving traffic to your site.
While AD NETWORK is free, it will be sponsored by banner
advertisers. It costs $29.00 per year to be a sponsor and have your
banner displayed on all the sites in the network you develop.
Networks are easy to develop since you are simply offering people a
FREE place to advertise and nothing spreads quicker than a FREE
promotion tool on the web.
You will have no trouble finding many people who will want to run
an ad and link the page to their site. This means that your ad could
eventually be displayed on hundreds or even thousands of sites, and
also your banner if you decide to participate as a sponsor in the
banner advertising program.
Banner sponsors also become associate resellers and earn $10.00
on each sign up from their own networks."
4.##################################################
Worthy Newsletters:
A. "More Money Now Ezine"!
Devoted To Entrepreneurs, For Entrepreneurs!
For Your FREE Copy subscribe to totalliving@hotmail.com
with "subscribe" in subject.
2-3
B. "A Beginners'Guide to Starting a High-Income Business on the
Internet" Get this book PLUS Cutting-Edge Marketing tips, FREE
Resources For Growing Your Business..and more - absolutely
FREE when you subscribe to "SuccessLink E-News!" Marketing
Tips ($79.95 value)
Subscribe Now! mailto:<subscribe@successlink.net>
4-5
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag::
We are moving the old domain to new digs this week. You never
know how big a little site has grown to be until it is time to move it.
I do not know why it took so long to come "home" to the folks we
are dealing with now. In two days, we have had more feedback
and help than we have had in a year with the former host. The
domain is still in transit, so you can expect to see a couple problems
pop up here and there. We are already NOT making changes to
the old site, so some improvements to the site will not be seen for
a bit longer. You can find the new site at http://216.1.14.199
Who is the new hosting company? That would be Virtualis. Been
looking around for weeks, but I am convinced that I can get what
I need and provide what clients want best by going to them. Have
you been looking for a new home? You might want to start where
you are likely to end up, http://www.virtualis.com/vr/ckilian
We are pleased to be working with several new clients this week.
Our intensive efforts on their behalf my put us a bit behind on this
weekly message, so be forewarned. We won't be missing, just busy.
If you would like to have us work with you, drop us a line.
6.#################################################
This Week's Classifieds:
___________________________________________________
Too Late to Get Your dot com domain name? You can probably
still get it with one small difference. See if Yourname.cc is available.
The cost is reasonable and the results could be dramatic. Use it
alone or point it to your real domain. Don't let your competitor
beat you to the punch again. http://www.ccdomains.cc/stsales
3-3
__________________________________________________
Make money from your FREE Website marketing what everybody
needs to know. Information and Software Sell and we have both!!
Learn & Earn 2-Tier Commissions by clicking here:
http://www.partnersinpublishing.com/new/1014/index.html
3-4
__________________________________________________
GET 1,000,000+ HITS TO YOUR WEBSITE DAILY!
No kidding! Free 7-page report with step-by-step details on what
you have to do - NOW! -- to build your traffic.
mailto:webmaster@wealthnexus.com
w/ "I want 1,000,000 HITS A DAY!" in the subject.
2-2
__________________________________________________
FREE 25 WORD FEATURED AD in the Cyber malls
of <http://www.walkawaymoney.com> when you
subscribe to Internet-Cash Hot Tips! ($150 value)
just send an email to:
mailto:webmaster@walkawaymoney.com?subject=Subscribe_Free-Ad
1-1
__________________________________________________
A1 FREEBIES Online:
We scour the web looking for FREE to enter Sweepstakes,
Win cash, cruises, computers, vacations etc.
Free Trial Offers, try before you buy, Everything from
Health supplements to tax software to magazine subscriptions
Wanna see what we got so far?????
mailto:freebies@paychecks-online.com?subject=boost
1-1
__________________________________________________
Get MONDAY MEMO! every week in your email inbox. It's FREE,
and each issue is jam-packed with Information, Business Opportunities,
Humor, Free Stuff and More. Free Ad and Free Report to New Subscribers.
<mailto:webmaster@globalmark.net?subject=SubscribeMM/Boost>
http://Globemark.net/MondayMemo.htm
1-1
__________________________________________________
SAVE to 80% on your PRINTING
FREE printer care booklet gives up SECRETS
of refilling and cartridges you can buy 50% off.
Find out about refill kits, cartridges and toners.
http://www.netwares.com
mailto:faq@netwares.com?subject=FAQ
4-6
__________________________________________________
Learn What The Internet Marketing Millionaires Don't Want You To Know!
Get a FREE subscription to The Onlinewave and stay informed on the
latest and hottest marketing techniques, website traffic generators,
search engine secrets, tools of the trade and much much more! If you're
serious about making money on the Internet then sign up today!!
http://www.onlinewave.com
1-1
__________________________________________________
2x2 POWER MATRIX SYSTEM that requires no sponsoring.
You can sit back and wait for spill down and spill up or hustle.
Auto re-entry. Free $200 package. Ground level. $1,000 payout.
Sponsor: Sandra Bitner (307) 276-3057 http://www.fortunequest.net
1-1
___________________________________________________
FREE NEWSLETTER A+ Computing Tips
A bi-weekly email publication that contains computer
tips for beginner and mid-range user. It has hardware,
software and other related computing tips.
http://www.onlist.com/subscribe/comptips
1-1
7.###################################################
Guest Article:
The Best Place to Post Your Ad!
Finding the right place to post your ad can be a real hassle. After
all, you want your ad to be seen by as many people as possible!
Of course the ideal scenario would be to have your ad in front of
thousands of people that are interested in what you sell. Right?
You ask, "How do I do this?" It is actually very simple and many
folks just don't take advantage of this highly effective form of
advertising!
The best place to place your ad is in newsletters or ezines!
The reason for this is the readers of each newsletter or ezine are
the perfect target market! Newsletters offer advertisers a rich
place for advertising, giving advertisers two very unique benefits.
The benefits!
The first is the subscribers have the topic of the newsletter in
common. This is very important since you are selling a product or
service specific to this common interest. For instance: Subscribers
to a gardening newsletter are interested in gardening.
The second benefit is since these people subscribe to their
newsletter because they WANT to, they will be more open to the
advertisements in the newsletter. Usually newsletters get read
from top to bottom, making the odds of your ad being read far greater.
Usually when someone sits down to read their newsletter they have
a little time on their hands. So as they peruse through the
newsletter, they will read right to your ad!
Targeted Market
If you advertise in a newsletter that relates to what you sell, this
is targeted advertising.
For example: Let's say you have a site that sells bird supplies. You
offer many types of bird feeders, birdhouses and different types of
birdseed at discount prices. An excellent ezine or newsletter to
advertise in would be one called something like "Birdwatcher's Weekly".
This would be the perfect target market! The readers are already
qualified! By qualified I mean they have what it takes to be your
customer! They love birds, enjoy watching them and are interested
in learning about them. What do bird watchers need to draw birds
into view? Birdfeeders and birdseed!
You would not benefit from advertising your bird supplies in an
auto mechanics newsletter. There may be some mechanics that watch
birds but on the average not many.
Of course there are other places to find customers for bird feeders,
houses and seed. For instance: A newsletter called "Farm and Country"
would possibly offer a reasonably targeted market for you. Their
subscribers would more likely be "out-door" type people and probably
would enjoy a nice bird feeder and some seed.
Other markets may be newsletters relating to pets, animal lovers,
pet supplies, wildlife, birds, hobby, farm and garden etc. The list
could go on and on. See how you could endlessly advertise in ezines
and get results?
Think about what types of people would be interested in your product
or service. Find newsletters that would have your type of customer
as subscribers and advertise! The options are endless!
Search tip! To save you hours of time, using an ezine directory would
be the answer to a quick search to find the ezines you're looking for!
Article by Tameka Sowder, publisher of Promotion Toolkit Post, a FREE
monthly ezine strictly about promotion! To subscribe or to get your site
submitted to over 700 places for FREE visit http://www.promotiontoolkit.com
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 700+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
http://www.stealthpromotions.com/suggest.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Finally, a banner exchange program will give you true 1-1 exchange
rates and allow you to earn cash to boot. Impossible you say? Nope.
Join this program for free and learn to leverage you exposure to get
one visitor to provide an impression for your banner elsewhere 2-5
times. Join free today! http://www.bannerco-op.com/join
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links and get details for your own free pH "hit
machine" at: http://cashlinks.hypermart.net/LP/links.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 236 sites in our banner family. We love ya.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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We are VERY interested in your feedback. Make suggestions, give
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Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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