 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 25th Issue of Secrets for Success.
April 21, 1999
Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
####################################################
Contents:
1. Guest Article: Using New Technology to Deliver the Hottest
Product on the Web -- Information!
2. Useful Sites: Online Gold Mines.
3. A Personal Moment
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: Developing your Verbal Logo
1.##################################################
Guest Article:
Using New Technology to Deliver the Hottest
Product on the Web -- Information!
(c) 1999 by Chris Ayers
In a previous article, we talked about ways to use new
"super-powered" autoresponders to follow-up with a potential
customer after they have received your initial message.
In this article, we're going to look at additional ways that you
can put this exciting new technology to work for your business.
As a little review, these are not your average autoresponders.
When someone sends an email to the autoresponder address, not
only do they receive your initial message (like an ordinary
autoresponder) ... but they also receive a series of
follow-up messages that you have created.
As well as customizing each follow-up message, you also
get to determine the order they are sent, how much time
passes between each message, and most services even allow
you to personalize your messages.
There are a number of companies on the web today that offer
these "super-powered" autoresponders. In my previous article,
I referred to a review of the leading autoresponder services
on the web. In case you missed it, you'll find the review
on my site at http://unlimitedtraffic.com/auto.html.
Now that you understand how these autoresponders work, let's
look at some other creative ways that you can use them
to deliver the most valued commodity on the web today
... information!
Picture this. You have a link or a button on your web site
that says "7 Days to a Better Web Site." When the user clicks
on the link, they send an email to your autoresponder.
Immediately, they are sent the first in a series of 7 daily
messages that help them improve the effectiveness of their
web site.
I have even seen people deliver actual products that they
sell online using these autoresponders. Others are using
them as an alternative to creating and distributing
electronic books or e-books.
Here are some other examples that you could use:
- Top 7 Reasons to Start Your Own Newsletter
- 6 Ways to Drive Traffic to Your Site .. for FREE!
- How to Get More Newsletter Subscribers ... in just 5 Days!
Another great use of these follow-up autoresponders is
to provide your new customers with help getting started
with a new product or service they've recently purchased.
Walk them through the process of getting set up, explain
some of the product features in more detail, share success
stories of other customers, or simply encourage them to
make full use of whatever the product or service might be.
(In fact, some of the companies that sell these services
actually use their product to follow-up with you and help
you get started quickly :-)
Affiliate program managers also use these autoresponders
to provide training for their new affiliates. The key here
is that you deliver a consistent message and its all on
"autopilot." It's like they have their own personal
trainer online ... and you don't even have to lift
a finger.
Regardless of how you decide to use these tools, there are
some things that you can do to increase the value of your
message and its chances of being read by your customers.
Here are few ...
1. If you are delivering a series of messages such as "Top
7 Reasons for Putting Your Business Online," identify
each reason in the subject line of the message.
For example, the subject of the third message might read,
"Reason Number 3: Provide Access to Current
Information"
2. Don't overwhelm them with information. You have several
shots to get your points across. Most people do better
with smaller doses on a regular basis than one big shot.
3. Take care when trying to work your "sales pitch" into the
message text. This could really be the subject of another
article but for now, let me suggest that you ensure that your
sales message matches the subject of the overall message.
Said another way, your sales message should "blend" with the
information provided. This is sometimes difficult to do and
if not done effectively, can leave your message and possible
follow-up messages in the reader's recycle bin!
A much safer route would be to conclude with a short sales
message at the bottom of the text ... only a paragraph or so.
Even better would be to create a unique signature for all of
these messages that does your "soft selling" for you.
4. Personalize ... but don't get cute. The single best place to
use this feature is in the subject of the email message. This
has proven effective in getting your message read.
A close second would be the first line of the text in the
message ... with some white space separating that line from
the body of your message.
5. Always include a way for your readers to "opt out" of the
messages. Most will not and many will appreciate the
fact that they have the option. This helps to build
credibility with your customers.
Like I mentioned last week, if you decide to purchase
this service from one of the online providers, treat
it as an investment.
If you missed my previous article, you can find a copy at
http://unlimitedtraffic.com/articles/cva108.html.
With what you've learned in these two articles, you now
have several new ways to put your investment to work ...
attracting new customers and increasing sales!
And that's something we all are striving to do :-)
************************************
Chris Ayers is an Internet Marketer and publisher of the FREE
newsletter, "Unlimited Traffic!" Put his 10 plus years of
experience in Direct Marketing and on the Web to work for you.
Visit his site at http://unlimitedtraffic.com or
subscribe to
his newsletter with message to mailto:traffic-on@mail-list.com
2.##################################################
Useful Sites:
Want to keep you fingers on the pulse of the searching done by
your potential customers/clients/visitors? Get ready to bookmark
the free service provided at http://www.mall-net.com/se_report/
What do you get? How about the latest results for the top 100
terms being searched for online this past week. Get a subscription
to get more specialized info by email for fee or see it for free.
So you have a cool site and some leftover space where you would
like to put a web award or two? Where get some beside our page
with links to 800+ awards
http://www.stealthpromotions.com/awardlist.htm
? Try using some
free software to blast your application to 8 biggies and about 100
others http://foreverweb.com/freesoftware.htm?IM4474
Promotion-minded webmasters should drop by
http://www.virtualpromote.com/the500/
This whole site is great
and this is new and useful part of it
3.##################################################
I want to take a moment to express my deepest sympathy for all
those suffering this morning as a result of the tragedy in Colorado.
Our prayers are with those who have lost loved ones and those
others touched by the senseless, violent, random killing that took
place yesterday.
4.##################################################
Worthy Newsletters:
A. "More Money Now Ezine"!
Devoted To Entrepreneurs, For Entrepreneurs!
For Your FREE Copy subscribe to totalliving@hotmail.com
with "subscribe" in subject.
3-3
B. "A Beginners'Guide to Starting a High-Income Business on the
Internet" Get this book PLUS Cutting-Edge Marketing tips, FREE
Resources For Growing Your Business..and more - absolutely
FREE when you subscribe to "SuccessLink E-News!" Marketing
Tips ($79.95 value)
Subscribe Now! mailto:<subscribe@successlink.net>
5-5
C. FREE Internet marketing secrets, business tips, resources,
and cutting-edge tools for maximum PROFITS! Read
WealthFunnel News for SUCCESS! Just
mailto:webmaster@wealthfunnel.com with
"Subscribe WFN" in Subject
1-4
D. Find out how to put 200,000 webmasters to work, promoting
your site -- FOR FREE! Detail on this and many more
traffic-generating tips available in GLOBAL MARKETING
PROFIT! Subscribe at http://www.giveawaycentral.com/success.htm
or simply mailto:success@giveawaycentral.com
w/ "SUBSCRIBE"
as subject
1-3
E. Cut your taxes by 50% or more. Learn all the secrets to cut
your taxes to the bone. Stop making the I.R.S. your favorite
charity. Subscribe to free newsletter "Tax Tips & Strategies"
Mail to:TaxSaavy@aol.com with
"Subscribe st" in subject line.
1-1
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag::
Still pushing my domains towards the new servers. I apologize in
advance while we are in transit. Some links may misbehave this
week. The Net has gotten so big, these moves are more complicated
than ever. I am going to Virtualis http://www.virtualis.com/vr/ckilian
and continue to be very pleased with there responsiveness. If your
host is hanging you out to dry, see if you couldn't do better with us.
The new address is http://216.1.14.19 while we are
moving. If
you are looking for the most updated pages look there.
Good-bye Mr. Wallace.
After some recent comments by a few subscribers, I went back to
Net to find a better solution for those of us who need autoresponders
that offer follow-up message capability. I will be changing my
suggested resource for autoresponders.
I found three that allows me to cut my ties with SmartBot, run by Mr.
Wallace and his past. There were two that I liked well enough to
tell you about. The first, which offers some other resources you may
want to investigate, http://www.prosperity2u.com/p2u/stpromo.html
The second source for autoresponders http://www.getresponse.com
also offers a good program without cost. Last source comes from
Warrior Allen Says at http://www.privatesites.com/warriors/ck3259
All free autoresponders that allow for follow-up. Some folks say
that you sales message needs to be read 5 or more times to be
effective. With any of these tools, you can deliver that.
6.#################################################
This Week's Classifieds:
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and write SUBSCRIBENS in the subject
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Find out about refill kits, cartridges and toners.
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7.###################################################
Guest Article:
Developing your Verbal Logo
The next 30 seconds may determine whether you get your
funding,
make the sale or establish your point-of-view!
In this faced-paced, mile-a-minute world, you often have only a few
seconds to get your message across. Most modern television and
radio commercials are no more than 30 seconds. Where could
you use an effective 30 second commercial message about your
business? These mini-messages are ideal for investor meetings,
networking meetings, trade shows, interviews, sales calls or any
situation where you need to quickly promote your business.
How do you develop these messages effectively? Think in terms of
“sound bites”. Prepare your brief message just like a speech, with
an opener, the content and the closing. Let's examine each of these
in more detail.
The Opening
The purpose of your opening is to grab attention. You must assume
that your audience is generally as busy and preoccupied as you are.
So you need to first get their attention with a question, “grabber'”
words, humor or an interesting visual.
Using a question as an opener causes the listener to stop and
think. "Do you want to change the world?" "How many new pros-
pects do you want today?" "When do you want to feel good again?"
Once you have their attention, your message can help them answer
the question.
Grabber words are designed to startle, shock or at least cause
your listener to want to listen to what's coming next. The first
sentence of this article is an example.
A funny comment or an eye-catching visual are always effective
ways to get the attention of your listeners in a hurry. Obviously,
any of these openings must be relevant to your message, or
they will confuse your listeners.
The Content
Once you have their attention, relate your main message. Since you
usually have only three or four sentences, you need to craft this
message carefully. The most effective message is the one that
states what your business can do for the listener. In other words,
talk about the benefits to be received by using your product or
service. Don't say "I'm a dentist". Say " I improve the health and well-
being of my clients. Healthy teeth help you look good and feel good".
The bottom line is that your listeners don't care what you do. They
care about what you can do for them. Talk in terms of results,
feelings, benefits, outcomes, ideas. Imagine your listener with a
sign on their forehead that reads "So What? What's in it for me?"
Remember, you only have 30 seconds. There will be time later to
explain how you do these great things.
The Closing
Here is where you ask for action. As a result of your 30 second
commercial, you want your listener to do something or think
something. Ask:
"When can we meet?"
"Give me your business card".
"Call today".
"When you think of shoes, think of The Shoemaster".
Also appropriate is your catchy tag line. The closing may be the
only part of your message that your listener will remember. What
do you want them to remember?
So, there it is. Your miniature speech takes only 30 seconds. And
it has a beginning, a middle and an ending. What can you do to
make all this come out sounding and looking smooth, confident
and compelling? Prepare and practice. Prepare by writing out your
message, thinking through the key elements and deciding exactly
what you want your listener to be doing or thinking at the end of
your message.
Practice by saying your message aloud. Rehearse this brief
speech. Saying it aloud causes you to pay attention to the sound
and cadence. Practice in front of a mirror and you will see the
gestures and body language that make up such a large part of the
communication. Remember, it's not just what you say, it's how you
say what you say that makes the difference.
For your 30 second commercial to really be effective, you must act
like you mean it, sound like you mean it and look like you mean it.
How do others realize that you really mean what you say? They
notice your enthusiasm, your mannerisms, your tone of voice,
your posture.
Part of your preparation is to be consciously aware of your non-
verbal communication. If possible, video yourself giving your
message. Replay the tape several times. Once to listen and
observe the overall effect of your message. Watch it again without
sound. What are you telling the audience by your posture, body
language, facial expressions and your gestures? Do you look and
act like you really mean it?
Replay the tape again with your eyes closed. Listen for distracting
sounds such as "uh", "ah", "ya know" or sighs. All these
things
subtract from the effectiveness of your main message.
In our MTV-world of excessive sights and sounds and experiences,
make your point and get your message across in a well prepared,
well rehearsed 30 second commercial. Think of it as a brief speech.
Mix preparation with inspiration and you'll get a standing ovation.
© 1999 BizSuccess All rights reserved. No
duplication
About the Author...
Gary Lockwood is Your Business Coach.
Grow your business, make more money and have more fun.
Get the Unique, Do-It-Yourself Business Consulting Kits - FREE
To get yours, go to http://www.BizSuccess.com/freekits.htm
Get Gary’s business newsletter free at mailto:subscribe@bizsuccess.com
Visit http://www.bizsuccess.com * Mailto:Gary@BizSuccess.com
Office: (800) 272-1575 (USA) * Fax: (760) 325-9608
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 800+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
http://www.stealthpromotions.com/suggest.htm
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We are pleased to serve as a sponsor for the banner exchange
program will that gives you true 1-1 exchange rates and allow you
to earn cash to boot. Impossible you say? Nope. We invite you to
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Don't settle for anything less than what you deserve!
Thanks to those of you who have joined our family.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links and get details for your own free pH "hit
machine" at: http://cashlinks.hypermart.net/LP/links.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 251 sites in our banner family. We love ya.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe: Send email to: mailto:secrets@oaknetpub.com
with
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Or visit http://www.stealthpromotions.com/subscribe.htm
for an
online form.
We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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