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From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 28th Issue of Secrets for Success.
May 12, 1999
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Contents:
1. Guest Article: It's the freebie, stupid!
2. Useful Sites: Online Gold Mines.
3. A little joke for you
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: If You're Not Completely Satisfied with this Article,
I'LL DOUBLE YOUR MONEY BACK!
1.##################################################
Guest Article:
It's the freebie, stupid!
(c) 1999 Aesop Marketing Corporation
I'm about to give you a powerful marketing tool.
Just bear with me for a minute first if you
would be so kind. It may seem like I'm rambling
here for a minute, but there is a point to this.
In 1991 when when President Clinton was first
running for office, his campaign manager tacked
up a little sign that read "It's the economy,
stupid!" This was meant to keep Mr. Clinton
focused while he gave his speeches. Focused on
what? Well, on what most interests the voters.
As a website owner, you need to be a politician,
as well. That is, you need to be equally as
concerned about your public image. The only
difference is, your constituents want something
a little different from you: a freebie.
So, on my desk, I have a little sign that reads
"It's the freebie, stupid!" This helps keep me
stay focused on the needs of the web surfer.
It's quite easy for us to forget this and focus
on our own needs. This is a mistake. You see,
we can satisfy our own needs by satisfying the
needs of the web surfer. Allow me to explain how.
The average web surfer couldn't care less about
products and services. They want freebies. If
you want traffic, you need to offer something at
your site that will entice people to visit.
(Some people are going to argue with this
statement... Just suspend your judgement for
a few moments to hear the whole story. I'm going
to give you a powerful tool here that you can
use on your site. If it doesn't work, *then*
you can curse my name all you like!)
"Sure, Mark, we'll offer the freebie and get them
to our site, but then what do we do once they are
there? We don't want a raw visit. We want a
sale!"
Excellent point. Raw visits by themselves are
meaningless if your main goal is to make a sale
or generate leads.
You need to have a plan for converting that
freeloader into a buyer. It's very simple if
you approach this problem with the correct frame
of mind.
Remember my killer formula for freebie marketing
and you'll never go wrong:
Target, Tie-In, and Collect.
1. Target
Make sure your freebie is something that will
be interesting to your target market.
If you are selling furniture, offering a free
estimate on a car obviously won't draw the right
crowd.
2. Tie-In
Tie your freebie in to the sales of a product
or service. Allow the freebie to lead in to the
sale.
3. Collect
Collect the email address of the person who
gets the freebie. This will allow you to follow
up with them later.
I challenge you to apply these principles to
your marketing and *not* see a huge increase in
results.
Article by Mark Joyner, CEO of Aesop Marketing
Corporation and creator of 1001 Killer Internet
Marketing Tactics - a *must have* tool for anyone
serious about doing business on the Internet.
Do yourself a favor and check this one out today.
http://www.killertactics.com <------ A *Must* Have
2.##################################################
Useful Sites:
In an effort to provide the Internet community with a complete
source of information and means of locating software for business
or personal use, GPG Enterprises has unveiled an interactive web
site called software-sleuth.com. The site, located at
http://www.software-sleuth.com,
is a locating service for both individuals and corporations seeking
any software to fill their needs.
Win a Free Exotic Lambo Replicar by Replicar.Com to be
given away on New Years Eve 1999! No Cost to register.
You can even add traffic to your site with this give away.
http://www.tips4profit.com/suite/stpromo
The Small Business Knowledge Base <http://www.bizmove.com>
is a comprehensive free resource of small business
information. Packed with hundreds of guides and worksheets.
iTools - Research it - phone numbers, addresses, stock quotes,
package tracking, and more. Find it - Search the web, software
libraries, newsgroups and more.
http://www.itools.com/
3.##################################################
I hope you all enjoyed Mother's Day this past weekend. As a change
of paste this week, I wanted to share a little joke my very bright niece
told us.
A sixteen year old, with a new driver's license, asked his dad about
his chances on getting a car.
His dad says, "Son to get a car, you will need to do three things before
your mom and I can get a car for you.
1. Work on getting better grades
2. Get more involved with chores around the house.
3. Do something about the length of your hair."
Several weeks passed, and the son did improve his grades, worked
around the house, and he thought he would ask about the car again.
His dad replied, "Well, you have done two of the three things, but you
still need to cut your hair."
"But dad," says the son, "some of the most famous men in the Bible
had long hair. Remember Jesus and Abraham?"
"That is true," said the father. Then he wisely added, "I do remember
they had long hair, but you need to remember something too. . . They
walked everywhere they went."
4.##################################################
Worthy Newsletters:
A. FREE Internet marketing secrets, business tips, resources,
and cutting-edge tools for maximum PROFITS! Read
WealthFunnel News for SUCCESS! Just
mailto:webmaster@wealthfunnel.com with
"Subscribe WFN" in Subject
4-4
B. "NO STRINGS ATTACHED" Over $325.00 in
Advertisements & Bonuses!
FREE 3 - 25 word link for 1 year,
FREE 1 - 40 word Feature Ad 3 months,
FREE Online Promotional Software,
FREE Money Making Newsletter! a ($325.00 value).
This Offer limited to the next 25 Subscribers! This won't last long!
Just join at http://www.worldwebservices.com
2-3
C. FREE E-Z MONEY NEWSLETTER! Subscribe
at http://www.e-zmoney.com for money-making
opportunities and traffic generating tips. WEEKLY
DRAWING for a FREE 1 week 40 word ad.
1-1
D. Did you know that subscribers to Bob Osgoodby's "Tip of
the Day" Newsletter get a Free Ad for their Business on his Web
Page? Go to http://www.adv-marketing.com/business
and you
can subscribe for your Free Newsletter and place your Free Ad.
1-1
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag::
Have you dropped by to register at TargetShop, which you can find
at http://www.targetshop.com/users/level1.asp?refId=145736
?
The Web's most innovative emerging consumer
community, is offering for limited time cash rewards, which may be
applied to the purchase of its shares, through its one-of-a-kind
consumer referral program.
This emerging community will include an exclusive brand-name
shopping mall, an on-line shopping center, a huge forum for the
purpose of exchanging ideas among consumers, a free
comprehensive Internet Index for merchants and consumers on
all related subjects, and a thorough "Evaluate & Review" system.
Prospective consumers who sign up may be entitled to receive a
commission of $12.50 (in US Dollars) for each and every person
who they refer to sign up using their referral number (up to a
maximum amount of $1000), and reliable on-line stats for
immediate commission checking.
All signups are free of charge, require no obligations whatsoever
and have no strings attached. The referral bonus and rights to apply
the same to the purchase of shares shall be payable and effective
only if and when TargetShop files and successfully completes an
initial public offering (IPO) of its shares.
There is still time to get in on this. Thanks to those that have done
so, and if you were on the fence last week, get off and join the fray
http://www.targetshop.com/users/level1.asp?refId=145736
There is a bonus to the first 300 folks who can get 80 sign-ups,
the company (after its IPO) will pay in stock or cash, five times
the bonus. I hope that both us can cash a check for $5000.00
6.#################################################
This Week's Classifieds:
___________________________________________________
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1-3
__________________________________________________
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system, including a KILLER classified ad...a powerful one page sales
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2-6
__________________________________________________
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Get a Free submission to 15,000+ sites,
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2-3
__________________________________________________
If you want to work from home for a company that
is now hiring home based workers, or in a proven
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<mailto:handypat@hotmail.com> Or Visit:
<http://www.outsource2000.com/?id=921704088>
1-1
__________________________________________________
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and MANY other Revolutionary 10 Lesson Tutorials on every aspect
of building a money-making Home Business yours FREE!
Get it now: http://www.bizmeup.com
2-3
__________________________________________________
HAVE YOU ACTUALLY CHECKED IT OUT?
You've seen SO many Cookie Cutter ads! But
there MUST be a reason! Did you ever consider
that the Cookie Cutter training program just
may be WORKING? Check it out! I'm sure glad
I did! Send a blank email to: mailto:winner1@smartbotpro.net
1-1
__________________________________________________
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1-1
__________________________________________________
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and/or to pre-enroll for FREE, visit
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Sponsor ID#12469 or send email to: <mailto:dkb33@aol.com>
1-1
__________________________________________________
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1-1
___________________________________________________
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1-1
7.###################################################
Guest Article:
If You're Not Completely Satisfied with this Article,
I'LL DOUBLE YOUR MONEY BACK!
© 1998 by Chris Ayers
Over ten years in Direct Marketing and three years on the
Web has taught me many valuable lessons. But perhaps none
are more valuable than this one:
"If you offer a product or service WITHOUT a guarantee,
you're THROWING AWAY MONEY!"
That's right ... I said you're throwing away money! Why
do I say that? Because guarantees can do two very important
things that will help grow your profits: increase sales
and reduce returns.
How in the world do guarantees lead to an increase in
sales? There are several ways. First, when you offer a
guarantee, you reduce the skepticism around the purchase
of your product or service. And although things seem to
be improving, consumers are still leery of making a
purchase via the Web. Guarantees can help you chop
away at their cautiousness.
Guarantees can also give you almost instant credibility
with potential customers. Let me give you an example.
One of my first direct mail products years ago was a
self-study program that I marketed to engineers preparing
for a certification exam. The product was a database
program that presented over 1,000 questions and answers
in a number of categories, graded responses and provided
scores.
When I first offered the program in a trade magazine, my
sales weren't even enough to cover the cost of the ad that
I placed. After some research, I learned that there was
one key thing missing: a guarantee.
I changed my ad and sales letter to include a guarantee
and the results were amazing! The number of responses
to the same ad WITH my guarantee increased by a factor
of 20! And my conversion rate from my sales letter
rose from 10% to almost 40%! No other changes ... just
by adding a guarantee.
Guarantees will increase sales. And the stronger the
guarantee, the larger the increase. And a strong guarantee
can do something else even more dramatic - it can actually
reduce returns.
I know what you're thinking ... if I offer a guarantee,
I'm inviting returns. Not true, at least not based on
my experience.
I produced another information product a few years later
that I marketed to the same group of engineers. Along the
way, I experimented with a variety of guarantees.
What I found was the stronger the guarantee, the fewer the
returns. I got fewer returns with a 90 day guarantee than
I did with a 30 day guarantee. And I got fewer returns
when I offered to let them keep some bonus items than
when I didn't say one way or the other. And check this
out ... I got almost no returns when I made my guarantee
an UNCONDITIONAL LIFETIME GUARANTEE!
The bottom line is this. You are going to get some amount
of product returns. Perhaps the two biggest things that
you can do to drastically reduce the number of returns
you get is to offer a great product and to offer a strong
guarantee.
Here's what Internet veteran Jim Daniels of JDD Publishing
<http://www.bizweb2000.com>, has to say
about offering
guarantees for your products.
"A big key to selling online is offering a no-hassle return
policy. Since I released my book, Insider Internet Marketing,
I've always processed speedy returns to anyone who asks for
one. While my sales figures have been strong, returns have
been near zero since day one (Average 1%).
Although many info-product marketers can expect up to 5%
returns, the key is to keep your information current and
always offer a full money-back refund to your prospects! The
sales increases will far outweigh the actual returns you'll
process."
Let me close by echoing one thing that Jim mentioned. I
think it's really important to not haggle with customers
that want to return your product. It's just not worth
the time and effort, not to mention the opportunity for
bad "word of mouth" to spread through the web.
If you don't offer a guarantee today, start. If you do,
look at it making it even stronger. I think that you'll
be happy with the results :-)
Chris Ayers is an Internet Marketer and publisher of the FREE
newsletter, "Unlimited Traffic!" In each issue, you get the latest
tools, tips and techniques for driving more traffic to your site.
Visit his site at http://unlimitedtraffic.com or
subscribe by
sending any message to traffic-on@mail-list.com
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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http://www.stealthpromotions.com/awardlist.htm
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Thanks to those of you who have joined our family.
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Autoresponder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 287 sites in our banner family. We love ya.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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We are VERY interested in your feedback. Make suggestions, give
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Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
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All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
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Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
701 Capital of Texas South, Suite C-1173
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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