 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 30th Issue of Secrets for Success.
June 2, 1999
####################################################
Contents:
1. Guest Article: Explode your sales with the ultimate weapon: Time
Sensitive Offers
2. Useful Sites: Online Gold Mines.
3. Article: Promote Your Site with Press Releases (Part II)
4. Worthy Newsletters: Add yourself as a subscriber
5. Mixed Bag: Editor Ramblings
6. Links For Your Consideration: Great offers for you.
7. Guest Article: Covert Marketing
1.##################################################
Guest Article:
Explode your sales with the ultimate weapon:
Time Sensitive Offers
by Marc Goldman
Some of you may know of the power of time sensitive offers.
There is a huge controversy brewing on certain parts of the
internet regarding the use of these offers, but I will tell
you that used appropriately, they are one of the most
powerful lead and sales generating tools ever invented.
Setting up a time sensitive offer means contacting a list
of prospects and offering them something special that will
only be available for a limited time. It could be a special
price, it could be special bonuses, or even receiving
something for free; the catch is that you will have to
order by X date in order to receive these special deals.
I have seen this kind of offer create overwhelming response
that does not seem to happen with regular sales material.
Why does this happen? I believe that the majority of people
who are interested in your sales material will often not
act immediately because you have not given them an
incentive to act immediately.
Let's face it we all have busy lives, other
responsibilities, and often we forget that something
interests us or we say: Oh yes that will still be available
next week or next month or even next year, there is no need
to act today! These are the customers you will most likely
lose and you have to do something to change that. If you do
you will see an increase in sales that you would not
imagine is possible. What is the change you should
implement in order to experience this growth? Time
Sensitive Offers.
Have you ever seen one day sales at major department stores
and the crowds that they draw in? This is the power of the
time sensitive offer. The people who plan these sales know
exactly what they are doing. They draw in the crowds with a
time sensitive offer and then they close the deal. This is
what your website should emulate. This is what will bring
in more sales than your sales offers that do not extend a
time deadline. This is an example of how you could put this
into effect:
On your website you sell three things: a book on baseball
for 39.95 a report on similar subject matter for 19.95 and
a set of videos for 99.95. Make a package that for 72 hours
only (give a deadline and stick to it) if people order the
video package, you will throw in either the book, the
report or both. You will see your sales increase
dramatically with this approach. Here is how it could be
done even better.
Offer this deal, let your prospects know that this offer is
available but only if they collect a coupon and present it
at the time of sale. This is not a print coupon like you
would find in a supermarket, this is an electronic coupon
that prospects must enter their names and email addresses
in order to claim. If they don't order immediately, don't
fret, you can then use their email address to send them
follow up reminders until the 72 hour period has expired or
they ask you to stop (I always advocate smart opt-in email
never unsolicited email). A great example of this
"electronic" coupon can be seen at J.Nicholas Schmidt's
Profitstream site, stop by and take a look at his
online incentive program:
http://www.profitstream.com/ps.dll?a=mg1141
This is the correct way to use a time sensitive offer.
Put together a package, make a deadline, offer an
electronic coupon and follow-up until the deadline. As I
mentioned earlier some people are and have always used the
time sensitive offer as a marketing ploy. They use a
deadline that always changes, the same offer is available 2
days or 3 weeks after it was supposed to expire. This is
unethical and will cause you to lose sales. But, if you use
time sensitive offers appropriately, you will see your
sales soar.
Article by Marc Goldman, the Marketing Resource Master.
To receive completely FREE: "The Dropshippers Directory: a
listing of hundreds of products you can sell as your own"
subscribe to Marc's FREE newsletter, The Marketers Resource
Weekly. Subscribe at http://www.goldbar.net or
mailto:goldbar@bestweb.net?subject=subscribemrw
2.##################################################
Useful Sites:
Last week I told you that freepc.com is shipping a new Compaq to
me for 0 dollars. Felt kinda bad that you guys/gals/ were not getting
in on this deal. So I found one for you this week. I am going to give
each and every one of you a twenty meg hard-drive. Will that patch
things up between us? Yep a free hard-drive, and I I will make it so
you can reach it anywhere anytime you can get online. Impressed?
Well, OK, the 20 meg drive is NOT really from me, but you can
still get it if you go to this link. Give your zip drive a rest. Drop by
http://www.freedrive.com/Affiliate/FDUserRegister.asp?AffiliateID=14782
Net Vampire is a powerful but easy to use download manager.
You can drag and drop or Alt-click links in the browser to
schedule them for immediate or deferred download. The program
will restart broken connections automatically and continue where
it left off until it receives the whole file. Get it free at:
http://www.netvampire.com/
3.##################################################
Article:
Promote Your Site with Press Releases (Part II)
Chris Kilian, Stealth Promotions © 1999
In Part I we talked about the kind of information that will go into a
successful press release. To review, we need to put ourselves into
the shoes of the editors who will receive your press release. They are
desperate for interesting, informative, useful, funny, human interest,
money-saving, money-making, time conserving, problem solving
stories. If you could bundle all those elements into one release, you
might be talking to Katie or Matt on the Today show the following
day. It is not likely that you can have all those elements, but you
should attempt to find at least one.
So, what does a press release look like?
They generally take the following form:
Give 'em a BIG headline:
EX: Webmasters Find Targeted Traffic Leads to More Sales.
A big part of your acceptance/rejection comes from the headline. It
must capture the attention of the reader and offer information about
why the reader should go any further. Tell you reader information
that answer to the "Who cares?" question.
Next, give a fact-based sub-headline that expands on the headline.
EX: Simple Change to Web Page Increases Traffic
The sub-heading must bridge the gap between headline and story.
Next, remember that all media people want to know quickly the
answers to the four Ws: who, when , where and why. After the
headline and sub-headline, it is time to deliver the information you
promised in above.
EX: Chris Kilian, webmaster for Stealth Promotions, is bringing
hundreds of new visitors to fellow webmasters' web sites - for free.
With the addition of simple cut & paste HTML code, visitors to web
pages can now use his "Suggest This Site" service to invite others
to the page with the code installed.
You must start with the most compelling facts and information first.
Do not use a joke delivery style where the importance of your
"story" is hidden until the punch-line.
Take the opposite approach. Use a five-year old delivery method.
Ever notice that a five-year old does not tell you that it has been
5 hours since you feed them something, and that they are growing,
and that the early years of child development depend in part on good
nutrition, and so on? They use a verbal press release style, "I'M
HUNGRY! FEED ME. FEED ME NOW!"
Next, you should include a quote from a high-level officer of your
organization, if possible. This should crystallize your unique selling
proposition that makes your product/service stand out.
EX: "Building traffic to web sites is increasingly difficult. We find
that our service is adding visitors to home pages, as well as
commercial web sites, and we know they like the price. When
a friend tells you to go somewhere, you go. That is the power
behind what we offer," said Chris Kilian.
Next, if you can, you should offer information from a neutral third
party that bolsters, or strengthens, the sales message you are trying
to deliver. Use this as evidence that your product addresses a
vital need of your target audience.
EX: Barney, the Dinosaur (could say, did not say, but could have
said), "I love it when my friends invite me places, and I guess
it is the same way online too."
Next, tell the press release reader how to get your product/service.
Tell them where to find it. How to buy it? How much it costs?
Tell them whatever they need to know to get your product/service.
EX: The "Suggest This Site" service is available to anyone who sends
an email to: mailto:suggest@stealthpromotions.com
OR you can just
copy and paste it from Stealth Promotions web site at
http://www.stealthpromotions.com/suggest.htm
.
Lastly, give them your contact information, (in case Matt or Katie do
want to talk to you and need to ask your availability.)
EX: For more information about this service, visit Stealth Promotions'
web site at http://www.stealthpromotions.com/
OR send an email to
webmaster@stealthpromotions.com OR
call them at 1-512-330-0404.
Follow this formula. Let one or more people read/critique your work.
Then, send it out and wait for your results.
Good luck.
Chris Kilian operates Stealth
Promotions.
(http://www.stealthpromotions.com )
Stealth Promotions will create
your internet presence from scratch or
improve the effectiveness of existing web sites.
Subscribe to his newsletter with email to: mailto:secrets@oaknetpub.com?body=SUBSCRIBE
This article can be copied and used in your publication or on your
web site at no charge. All we ask is that you publish the article in
it's entirety, including the footnote above
4.##################################################
Worthy Newsletters:
A. Making money on the Internet is NOT as easy as posting your
information on a web site - YOU NEED TRAFFIC TO GET
CUSTOMERS! NoSpamMarketing & Global Marketing Profit can
help you drastically increase your traffic! Subscribe now and get your
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or mailto:webmaster@nospammarketing.com?subject=Subscribe-FreeAd
2-4
B. FREE Subscription to The Blue Rabbit Weekly Newsletter.
Each week our newsletter is packed of new ideas and reports,
written for anyone who is looking to make money from the Internet.
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To subscribe send a blank note to bluerabbit-on@mail-list.com
1-4
C. HOW TO MAKE MONEY ON THE INTERNET! Subscribe
to the Kaizen News Electronic Newsletter and get tips from the
experts on how to market and make money on the Internet.
To subscribe, either visit http://www.moneymatrix.com
or mailto:kaizennews-subscribe@listbot.com
Get a FREE E-book on 'How to Start a High-Profit Business on
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Internet Marketing tips and Webmaster resources.
FREE newsletter, just send blank email to
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1-3
Please let the publishers know you heard about them here.
5.#################################################
Mixed Bag:: Editor's Ramblings
Still waiting for the new computer. I look forward to telling you
what I think about it.
Got a note with a bit of concern from a very bright online marketer
this week in connection with my mentions of the AllAdvantage deal.
http://www.alladvantage.com/go.asp?refid=ALU661
I understand
her concerns, and I will grant you that the service is not active, yet.
I believe that the market WILL pay money directly to the receiver of
internet ads (you and I, if we have their browser bar open online)
INSTEAD of paying for banners and ezine ads and opt-in mail. I
could be wrong, but I want to keep you informed so that you can
get involved or not. More about this is on a new page at our site
at http://www.stealthpromotions.com/alladvantage.htm
The page
you will see when you go the All Advantage home page has been
changed, as of yesterday. I encourage you one more time to go
get signed up. Won't cost you a penny and takes about a minute,
but I believe it has the potential to reward those who join early with
a steady, dependable source of income. At worst, you pay for your
ISP charges, at best ... They have added 1,238,582 members in the
last 6 weeks with about 12,000 yesterday alone. That is getting to
be a substantial number of people that marketers can aim their
product/service offers at with the view bar full of ads. Remember,
they need to sell about $1.00 worth of ads/hour (+/-) to be able to pay
you and I the 80 cents/hour. I think they can. If I am right, getting
in now is a good idea. If I am wrong, it will cost you a minute of
your time and I promise to fall on my cyber-sword in a brilliant
act of self-contrition. Go on now, take a minute to at least look:
http://www.alladvantage.com/go.asp?refid=ALU661
6.#################################################
This Week's Classifieds:
___________________________________________________
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1-1
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send a blank email to mailto:traderquest@aweber.com
5-6
__________________________________________________
Send out YOUR PRESS RELEASE to 7000 media sources using
our database to generate load of free traffic to your site. The cost
is LESS than the price of sending one release, way less.
http://www.stealthpromotions.com/presslist.htm
2-2
__________________________________________________
Subscribe to "The Business Bug". Weekly lessons of my free training
course "Start your business on the Internet" and a live, online
discussion forum. This is a hands-on course. Put each lesson into
action immediately. Don't miss the next issue.
http://www.businessbug.com/ Or Send Email to:
mailto:subscribe@businessbug.com
1-1
__________________________________________________
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1-1
__________________________________________________
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___________________________________________________
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1-1
7.###################################################
Guest Article:
Covert Marketing
You're spoiling your marketing by being a sheep! Don't
run with the flock, strike out and be different to pull
in those sales!
As an Internet marketer you'll know the benefits of ezine
advertising. You can reach a highly targeted audience
for a low cost, with no risk of being labeled as a
spammer. How would you like to maximize your ezine ads
to bring you even more traffic and business?
Traditional Marketing
-----------------------------
There are two problems with using the name, URL and
company literature from your opportunity in your ezine
ads.
1. The advertisements that you are placing will be very
similar, if not exact to everyone else who is marketing
your opportunity on the Internet. If you receive an
advantageous position in an ezine you could still benefit,
notice I said could. It's human nature to disregard
something that isn't unique. If you saw three or four
advertisements using virtually the same copy and URL
you'd probably wonder how you'd be able to market that
opportunity with all of the competition. If you don't
think you can succeed, you won't even take the first step
to look at the opportunity.
2. You suffer from other people's mistakes! Your
potential client could have reviewed your opportunity
from another source. This source may have provided poor
support or not explained the benefits of your opportunity.
This leaves your potential client with a negative view of
that opportunity. Never mind how good your ad is they
won't click on your URL because they've already reviewed
your opportunity and made their minds up!
Covert Marketing
------------------------
This isn't a military operation, but it is a skill.
The aim is to get the message across about your opportunity
without giving away the opportunities name or using any
known slogans or tag lines. You can achieve this by using
a two level entry system. Your ezine ad is your first level;
your second level is a Web page you create to pitch the
opportunity. At the very end of this page you add a link
to your opportunity page.
The first thing to do is sit down and think why you joined
your opportunity, what are it's benefits and what can you
offer to help people to succeed. Once you have a list you
can begin to create your copy. The secret here is to be
original. Create copy that entices, copy that makes the
reader want to know more without you telling them what
your opportunity is.
Follow up your first level of covert marketing with the
second strike on your Web site. This can be more click
pulling sales pitch making your prospect eager to visit the
site where they can find out about your fantastic opportunity.
Alternatively the URL can be a lead in page that
automatically whisks your prospect off to the site you want
them to visit.
Here's the code to set-up your own lead in page.
_________________________________________
<meta HTTP-EQUIV="REFRESH"
CONTENT="1;URL=http://www.your_url_goes_here">
</head>
_________________________________________
You can also add a text description and a manual CLICK
HERE for older browsers that won't be able to interpret the
HTTP-EQUIV meta tag.
I've received a 70% increase in interest using this method
because it allows you to generate interest in the opportunity,
instead of just saying, "Hey here's a great opportunity."
*Article by Simon Vause of Strontium Webs. The ultimate free
resource for Web site design and promotion. Increase your
traffic now by visiting http://www.strontiumwebs.com
Subscribe
to their FREE monthly newsletter at http://www.strontiumwebs.com/free_newsletter.htm
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This newsletter is now proudly listed at:
PREMIER ONLINE NEWSLETTERS - great newsletters
http://www.aggressivelyprofitable.com/malls/mall.cfm?c=10
and
THE BEST FREE NEWSLETTERS ON THE INTERNET
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This Ezine is listed at FreeZinesOnline.
http://Globalmark.net/FreeZinesOnline.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Can Your Web Page Win One or More of 800+ Awards?
http://www.stealthpromotions.com/awardlist.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase traffic with the power of suggestion. Add our service - Free.
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Don't settle for anything less than what you deserve!
Thanks to those of you who have joined our family.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Submit Your Site to Major Search Engines Free?
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads
http://www.stealthpromotions.com/submit.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Leave us your links at: http://www.stealthpromotions.com/links.html
or swap links at http://www.stealthpromotions.com/cgi-bin/linkt.cgi
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guest books or auto-responders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Auto-responder
to your web page within a few minutes.
Go to: http://www.websitings.com/classads/sites/stpromo.htm
Easy set up when you click "apply for classifieds"
Thanks to those 343 sites in our banner family. We love ya.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe: mailto:secrets@oaknetpub.com?body=SUBSCRIBE
Unsubscribe: mailto:secrets@oaknetpub.com?body=REMOVE
.
Or visit http://www.stealthpromotions.com/subscribe.htm
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Thanks to Oaknet Publishing who helps deliver this newsletter. If
you would like some help with your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181
Put your ad in front of our readers, details:
success-ads@stealthpromotions.com
We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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