 ##################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 34th Issue of Secrets for Success.
June 24, 1999
####################################################
Contents:
1. Guest Article: How to Use Power GUARANTEES
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Mixed Bag: Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Creating Powerful & Effective Headlines
1.##################################################
Guest Article:
How to Use Power GUARANTEES -- Even If You Offer Services
(c) 1999 Sheldon D. Nix, Ph.D.
http://www.successfulpractice.com
******************************************
In order to make sales or get hired on or off the Internet,
people have to have TRUST. Guarantees -- even for professionals
offering services -- are a power technique for pulling
wavering prospects over the line to the sale/engagement.
-----------------------------------------
What They Don't Believe When You Approach Them
-----------------------------------------
You need to understand that your prospects don't believe -- or have
serious doubts about -- one or more of the following:
1. YOU
They don't necessarily know you or trust that you are a person
(or company) of integrity. This is not about what you OFFER
but about WHO YOU ARE.
2. YOUR PRODUCTS OR SERVICES
They often doubt that your product or service will give
them the benefits you promise. They don't necessarily believe
that if I read this book or hire you as my lawyer/CPA/etc.
that I'll get my money's worth. More on this in a moment.
3. THEMSELVES
If your product or service requires ANY work on their part,
they often doubt that they will have the MOTIVATION and/or
the ABILITY to do what is required for as long as it is required.
(One of the things we teach professionals is how to offer clients
a step-by-step SYSTEM that makes achieving goals just a
matter of following directions. We offer them our own
professional practice-building system that isn't dependent on the
PERSONALITY of the professional but on strategies anyone
can easily do. You should do the same with what you offer,
although that's another article!).
-----------------------------------------
What to Guarantee
-----------------------------------------
Your goal is to REVERSE THE RISK of people buying your
product or hiring you for your service. Think about it this way.
If you offer a money-back guarantee, who is taking the risk that
what you are selling people will not satisfy them? YOU are!!
If you don't offer a guarantee, THEY are having to buy something
sight unseen and if they aren't satisfied, too, too bad.
1. GUARANTEE SATISFACTION.
At the very least, you can guarantee that people will be satisfied.
What is "satisfaction"? It's in the eye of the beholder, just like
beauty! Don't worry about it. Don't try to put any limits on it
if it's a product. If they aren't satisfied, even if you think they
copied it, return their money and pray for their souls. They're
in trouble.
2. GUARANTEE RESULTS
If you're confident that what you offer will produce results
MOST of the time for people, then you can greatly strengthen
your guarantee to include results.
-- "If you don't lose 30 pounds in the next 60 days, I'll return
your money to you right away, no questions asked."
-- "If you don't save at least $12,000 from my tax avoidance
system, I'll return every penny you gave me."
Don't worry about the people who don't do anything to earn
it. I know some people require proof that customers actually
tried the system, but they are on shaky legal ground, at least
in the U.S..
-----------------------------------------
What About Services?
-----------------------------------------
If you offer services that require your time, should you offer
a guarantee? It's one thing to take back a product -- you can
sell it again. But your time...you can't "resell" that. Here's
a few ideas:
1. YOU CAN STAND OUT FROM THE CROWD by
guaranteeing your services.
2. CREATE A PORTFOLIO of Products and Services
At the least, do what I teach professionals in our 6-Figure Practice
System and create a "portfolio" of products and services
that help clients as well as your direct services. There is a
very specific method of doing this so that it has integrity and
REALLY helps people. Then, guarantee the products.
3. TRIAL PERIOD or PHASED PAYMENT
Another smart thing you can do for a service is to offer clients
a period of time in which they can try your services and back
out if they want. Or STAGE YOUR WORK (phases)
and let clients pay for each stage. In seminars, offer people the
opportunity to attend one day of a three-day seminar and if they
don't like it they can leave and get their entire fee back.
-----------------------------------------
What to Offer the Customer Back
-----------------------------------------
-- 100% of their money back
-- 100% of their money back MINUS shipping costs
POWER GUARANTEES:
-- 100% of their money back PLUS additional money "just for
trying my product". I've seen anything from an extra $10.00
to
a TRIPLE your money back offered.
-- 100% of your money back if you return the main product(s).
KEEP THE BONUS products just for your trouble. Of course,
you only want to do that if your bonus products don't cost
you very much (they may be worth a lot, but shouldn't
expense your business very much).
So...'GUARANTEE" your success -- with power guarantees.
******************************************
Dr. Sheldon Nix is Director of The Successful Practice Institute at
Eastern College. http://www.successfulpractice.com
GET OUR FREE 80-PAGE BOOK, "7 Sizzling Strategies for
Building a 6-Figure Professional Practice or Business",
when you subscribe to our 6-Figure Tips Newsletter.
Send blank email to jointips@successfulpractice.com.
mailto:jointips@successfulpractice.com
2.##################################################
Useful Sites:
Coolest new toy this week is installed but there has been no time to
play with it. How would you like a program that can seek out and
establish reciprocal links with other sites? Found a program this week
that makes that claim. Hope to tell you more about it next week, but
if you have more time than I, drop by and get a free copy for yourself.
http://linkcrafter.bannermation.com/
A new resource for perl scripts can be found at
<http://ww.perl-center.com >
Aspiring e-book writers now have a one stop service online that can
take your information to the marketplace in a snap. Get more info
<http://www.booklocker.com/cgi-bin/comish2/click.cgi?ebook>
Listcity.com has changed faces and domains to offer a number of
resources to ezine publishers. You can see the range of servcies at
<http://mediapeak.com/>
I also found a great discussion board for ezine folks. Loads of talent
is being shared freely. http://www.ezine-publishing.com/bbs
3.##################################################
Worthy Newsletters:
A. FREE Subscription to The Blue Rabbit Weekly Newsletter.
Each week our newsletter is packed of new ideas and reports,
written for anyone who is looking to make money from the Internet.
FREE competition with prizes totaling $500 EVERY WEEK.
To subscribe send a blank note to bluerabbit-on@mail-list.com
4-4
B. FREE E-BOOK when you subscribe to: BUSYMOM FREE
WEEKLY E-ZINE. This ezine offer originality( fresh materials)
We cover issues on marketing, parenting, marriage, romance,
humor and plus More! This ezine offers resources, free places to
post your ads, ads are limited to 10 per week. To subscribe: <mailto:kathy@kdwservices.com?subject=Subscribe-boost>
Or Visit: <http://www.kdwservices.com/ezine/busymom.html>
1-1
C. "Key Marketing Quick Steps" bi-monthly ezine to help
people start, grow, or succeed in small biz. Learn how
to build traffic to your site. To subscribe:
<mailto:ezine@keysteps.com?subject=subscribe>
Check out our free reports, ebooks & promotions
at: <http://keysteps.com/>
1-1
Please let the publishers know you heard about them here.
4.#################################################
Mixed Bag:: Editor's Ramblings
*Not complaining, yet, but no freepc.com computer sits on the
desk. I hope it shows up soon so I can tell you guys, what if
anything you are missing/avoiding.
*Thanks to the subscribers who told me that stragne characters
had started popping up in the text. Phil Tanny has pointed me in the
right direction and we will all know when we see the email if this
glitch is repaired.
*A third "get paid to surf" program has surfaced. You can see the
links below to investigate. Meanwhile, recruiting for AllAdvantage
is going well, and I am pleased some of you have decided to give
GoToWorld a shot. All three are free. None have paid money, but
they are growing like crazy, and I still believe in the business model
that cuts out the advertising delivery system middle man who says,
for example, pay me a gazillion dollars to show your ad because I
have lots of your target audience watching the SuperBowl. These
programs say they intend to pay ad dollars directly to the advertised.
We hope so. We will see soon enough.
*A tip of my hat to Ruth Townsend, who was recently accused of
using SPAM to promote her terrfic program, which I resell myself.
Her ISP gave her a bit of trouble, when in reality, she had done
nothing wrong. I KNOW HOW YOU FELT Ruth as I faced the
same this week, but nipped the false accusation in the bud, so no
harm done.
5.#################################################
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1-1
_________________________________________________
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Just send a blank email to
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1-1
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1-1
__________________________________________________
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1-1
__________________________________________________
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1-1
__________________________________________________
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1-1
__________________________________________________
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1-1
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1-1
6.###################################################
Guest Article:
Creating Powerful & Effective Headlines
by
Betty Ann Wilkins © 1999
-----------------------------------------------------------------------
No matter what you are advertising, you need to have a
Powerful & Effective Headline. You MUST capture the
reader's Attention. Isn't that why you are reading this
article?? My headline captured your attention & caused
you to want to know more about creating headlines.
An effective headline will capture the reader's attention
and create a desire to continue reading the ad, sales
letter or message. Because of this, your headline is
the most important part of your message. You will never
get anyone to read your message if your headline does not
drive them to do so. You may have written the most awesome
sales letter or ad copy ever written, but it will produce
nothing if your headline does not capture the reader's
Interest & Desire to act.
Your headline should also state a benefit that the reader
can expect to receive from your product or service. It is
the benefits that cause a person to buy a product or
service or even join an organization. Most of what we do
is determined by the benefits we will get.
You do not need any special talents, skills or experience to
write powerful & effective headlines. Anyone can learn to
do this by following a few simple steps & using some Power
Words.
The most used and best Power Words are:
Fast, Free, Easy, Proven, Guaranteed, Discover, How to,
Save, Increase, You, Your, Secret, More, 50% (any percent),
$29.95 (any dollar amount)
Here are a few examples that I took from the Yahoo classifieds:
¤ Earn $12.50 per Referral! FREE to Join!
¤ Millionaires' Secrets Can Make You Rich!
¤ PROVEN - Guaranteed Success in any program
¤ A POWERFUL Marketing Secret-FREE!
¤ RISK FREE - Your Own Home Business - ONLY $29
¤ Proven Advertising To Increase Your Sales!
Each of these headlines contain one or more of the Power Words
and states a benefit you can expect to get from the product or
service that is being offered.
Let's start creating your Powerful & Effective Headline.
(Be sure to write out each step - the act of writing down what
you are doing is very powerful and will help you stay on course.)
First, determine your audience. Who do you want to read your
ad, sales letter, article or message? This is your target
market - the people that will benefit most and be most interested
in your product or service.
Second, write down what makes your product or service valuable
to your target market. What benefits will they get from it.
Third, since your ad, sales letter, article or message will be
read by individual people, try to imagine one single person that
is part of your target market and will be reading your message
and be interested in your product or service. Continue writing
your headline and ad with this one person in mind. Write as if
you are talking to him/her.
Fourth, choose the most valuable benefits this person will receive
from your product or service. Narrow the list to one or two benefits. Now
write out a list of as many one line sentences that you can
think of about each benefit.
(Be sure to use some Power Words from above).
Fifth, Select the one most powerful statement from each list of
sentences you just created.
Sixth, Now, if possible, combine your most powerful statements into
one sentence, or you can select the best powerful statement from
all of your lists.
You have just created your first Powerful & Effective headline.
Your headline will now capture your reader's attention and interest
and will drive him/her to read your ad, sales letter, article or message.
Use these simple and easy steps each and every time you want
and need to create an Effective headline.
******************************************************
Betty Wilkins, Publisher/Webmaster
"At Home Working News" - receive 2 FREE Reports
listing 600 Work-At-Home Jobs when you subscribe.
To subscribe: mailto:AHWNews-subscribe@onelist.com
Archives at http://www.the-work-at-home.com/archives
http://www.the-work-at-home.com
http://www.looking-for-love.com
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This newsletter is now proudly listed at:
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Would it be OK to send your ad to 100s of sites?
Would you like free guest books or auto-responders?
Can you find a banner you control to paste in the middle
of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when
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Want all this with basically no rules beyond NO SPAM?
Add a Leading Edge Classified site, Guest Book or Auto-responder
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Go to: http://www.websitings.com/classads/sites/stpromo.htm
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Thanks to those 314 sites in our banner family. We love ya.
Get your report in the Report Network and generate more Traffic.
Go to: http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Put your ad in front of our readers, details:
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We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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