From Chris Kilian, Stealth Promotions

Austin, Texas

email: mailto:chris@stealthpromotions.com

Welcome  to the 4th Issue of Secrets for Success.

Remember: All of you have indicated that you wish to receive this publication, which is sent by email. You have entered a contest, asked for our award, used our services, or sent a subscription request directly to us. To stop delivery of this newsletter and have your information removed, send any email to mailto:unsubscribe@stealthpromotions.com, and your wish will be followed. We are VERY interested in your feedback. Make suggestions, give us comments, good or bad. Share your thoughts with email to mailto:spezine@stealthpromotions.com

Our growing subscriber list is OUR list. Not for rent. Never sold. Your privacy is jealously protected and always will be.

We are pleased to have more new faces this week. Get yourself some cyber milk and cookies for later, right now, we are ready to serve a full course meal. Dig in. We suggest you read it all, even the vegetables this week are good for you.

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Contents:

1.Guest Article

2.Useful Sites

3.My $.02

4.Worthy Newsletters

5.Build Traffic with Classifieds

6.Mixed Bag

7.Links For Your Consideration

8.I Want Your Help

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Guest Article:

Cooking Up A Web Presence

Creating a web presence is a lot like cooking a savory meal. But, what if you're a lousy cook? The good news is, you don't have to be a connoisseur if you know the recipe.

Are you looking to create a web presence for you or your company? Follow me to the kitchen and let's take a look at the six phases of a successful web site project.

Phase One – "Deciding On The Recipe"

Drawing the blueprints, brainstorming, setting objectives,planning, developing the concept, and listing individual components.

Phase One begins with a blank notepad and ends with an assortment of ideas, notes, lists, goals, and an outline of your site's structure. From this should evolve an overall site concept, your site's objectives, and a detailed plan for the site from start to completion.

First impressions are critical on the web. Describe your site's main areas, content, and any freebies or special offers you'll provide your web visitors. Special offers might include savings from ordering online, giveaways to guestbook registrants, or special offers such as my recent favorite – a <a href=mailto:freeaccess@myreply.com>Free ISP</a> (Internet Service Provider) account.

I've seen too many people wait to prepare a marketing plan after their site is up. This is the "What Now Syndrome" that cripples many web projects so determine now not to fall into it. During Phase One, formulate the initial and ongoing marketing plans for your site to both your warm market (your customers or the people you know) and your cold market (for example, search engine strategy, reciprocal links, etc.). Otherwise, be prepared to be the best-kept secret on the Internet.

Also during Phase One you'll want to secure a domain name of your choice, set up a hosting account where your web site will be published and accessed by visitors, and set up email addresses with your new domain name (joe@mydomain.com, etc.). Feel free to <a href=mailto:ausbury@vow.com>email me</a> with any questions about these and I will be glad to answer you and make any recommendations.

Phase Two – "Gathering The Ingredients"

Material gathering and site framework design.

During Phase Two, work with your web design company to gather all the existing information (text, images, brochures, prices, logos, booklets, etc.) required for the site. Many images and text can be attached to emails and sent to your designer. Other material will need to be sent in hard copy or faxed.

Often during this phase, any required new material is written or edited for publishing to the site and new images are sought out or created. The blueprints of the site will begin to take shape as the framework of the pages are constructed. At this point, your web design company should publish your site to your new hosting account. You'll see the basic framework of the site minus all the details and be able to provide feedback prior to the heavy detail work in Phase Three.

Phase Three – "Mixing The Ingredients"

Site detail design.

Phase Three includes all the coding and page construction details as well as the initial testing of the site. This is often the longest phase…..text is edited, fonts are chosen, graphics are sized and "tweaked," colors are tested for web viewing, special code is written, etc.

Once all the details have been added to your web pages, your site should be uploaded to your domain for your viewing and feedback.

Phase Four – "Putting It In The Oven"

Testing and fine-tuning.

This phase is very important since it allows time for checking the entire site for bugs, bad links, and any other possible problems prior to officially launching the site. This includes testing of your site on a variety of web browsers for proper viewing, navigation, layout, and correct links.

At this time, you should take a final, discerning look at your web pages, and make the final series of corrections to your pages. This phase should not be complete until everything meets your specifications.

Phase Five – "Serving It Up"

Site launch. Coding and registering your site with the search engines.

Now that your site has been fine-tuned, you're ready to officially ring the dinner bell and launch the site. Any promotion and public relations strategy you have developed for your site's launch will begin at this time.

Once launched, the best way to ring the dinner bell is to immediately have your site registered with the Internet search engines. Listing your web site the right way with the most popular search engines is extremely important to its success. After all, over 80% of the 50+ million people currently on the Internet use search engines to find what they're looking for.

Work with your web designer to develop the very best site title, description, keywords, and key phrases that will give you the best possible position in the search engines. It is also wise to prepare a specific strategy for a high ranking on each of the top seven engines that the majority of people use. Within a few days to several weeks, the web search engines will have listed you, and you begin to get "cold market" visitors.

Phase Six and Beyond – "Extra Helpings"

Traffic building, site maintenance, updating, and ongoing marketing.

Okay, let's review. You've selected your recipe, gathered your ingredients, mixed them up, tossed it in the oven, and served it up. Are you finished? Actually, you've only just begun! Now, like a marketing savvy restaurant, it's time to get people coming back for more.

This phase could also be called "The Head Scratching Phase". Here are two important considerations for your site at this stage.

One – Now that you've launched and registered your site, how will you get people to visit you again and again? Remember the ongoing marketing plan you prepared in Phase One? This is where your marketing plan begins.

Two – Spend some time answering these important questions. How often will you need to update your content? What about the need to add additional pages as your business expands? Who will be responsible for answering emails about the site and handling the general maintenance of your web pages and links? What about staying current with new Internet applications as they arise? Who will manage your ongoing search engine strategy? All of these can be solved with an ongoing updating, maintenance, and marketing program that can be customized by your web design company.

If your site is to be a long-term success with a steady stream of new visitors and repeat visitors, I guarantee it will demand aggressive marketing and monitoring as well as consistent care. Sites with missing images, dead links, and "stale" content, simply don't get visited again. Your web design company should provide a basic updating and maintenance plan that puts them in charge of caring for your web site. A more extensive plan can provide all the above plus input on what to consider to keep your site fresh and keep people coming back regularly. They may even help you develop and deliver a monthly newsletter or e-zine to subscribers to keep them informed of new site material and other happenings on your site.

I hope this article has been helpful to you as you think about "cooking up a web presence". Time for me to go. I think I smell something good coming from the kitchen……….

Article by <a href=mailto:ausburypro@aol.com >Doug Ausbury</a>, Marketing Director of <a href=http://www.vow.com>Voices Of Wellness</a> Productions, the Internet's premier wellness network.

Doug has several years of experience in web design, maintenance, hosting, and Internet marketing. He can be reached at <a href=mailto: ausburypro@aol.com >ausburypro@aol.com</a>.

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Useful Sites:

Ran across a site that is still a bit new, but looks very promising. It was put together by some very bright webmasters working together. The premise is to gather tools for your online efforts. Some free. Some not. There is an opportunity to submit your site if you wish. Visit http://www.the-tools.com/

Tired of your banners or buttons? Need to ad new life to what you have floating around on the internet with your banner services. Want to change them? I found a cool site that is creating some new animated banners. Click o

http://www.animationonline.com/ . I used them to whip out a couple in only minutes. Service is free, of course. Better control for a price, but the free service is great.

Need to test an idea for a banner? Make one at the link above, then go to

http://www.linkbuddies.com/start.go?id=106858 for 500 free impressions from LinkBuddies banner service.

How are your buttons and graphics looking? Want to trade them in for something with a bit more style? Drop by Cool Text at http://www.cooltext.com/ and you can create a new look online while you wait. Pretty, well, cool.

Don't see anything to fit your style there? Try Web Graphix for other choices you can make online. You can find them at http://www.webgfx.ch/index.html

We have just added a forum to our list of services by setting up a board at Delphi (for Free of course.) Drop by, look it over, if it suits your needs you can follow links to set one up for yourself. I found it pretty easy and idiot-proof, which is good for me. You can see what was created at http://forums.delphi.com/m/main.asp?digdir=stealthpromo

Ezine Advertising Finally Made Easy!

Lifestyles Publishing, Home of the original Directory of Ezines, is the solution for helping you place your ads in ezines. They perform the time-consuming, pains-taking task of gathering and organizing the advertising details you need at your fingertips: publication date, ad deadlines, ad rates, circulation, payment options and more! This is a must have for the serious online marketer! Details and free gift at: http://www.lifestylespub.com

Now if I could just find a free for all links script that would leave a few hairs on my head. I have tried several, but been less than satisfied with results so far. What are you using? Let me know: chris@stealthpromotions.com

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My $.02:

The Proper Mixture Creates Success

by Chris Kilian

Are you using the right mixture for online success?

I am not asking about your meta tags, or keyword density, or color scheme. I am not really focusing on your web page or the visible appearance it presents to the world when the world visits.

I am asking whether you are using a good mix of other resources.

Are you doing this "web thing" all by yourself? Are you webmaster, the web design team, the promotion expert, the link trader, the resource finder, the and bottle-washer? Why?

If this is you, may I suggest that life will get a bit easier if you are willing to get more help from others in some of these areas?

I am not telling you that you must go out and hire all this out. There are many people wanting to get hired to help you, if you have the cash. If you are having problems in one area, and you know you don't have the expertise to perform some task, depending on what your time is worth, an expert's help would be great and might be less expensive than reaching your goal through trial and error. If your budget is zero, you can't do that anyway.

So what can you do.

Spend your time in more productive ways. Mix in different elements beyond your own efforts to increase success.

A good start towards a productive mixture is the proper use of message boards. Find message boards that relate to your problem area. Look at the information that is posted there. Once you get a feel for the style of the board, you can leave your questions there, and magic happens. Someone else (usually) will come and answer your question. While you are there, if you see something being asked that you feel you understand, answer someone's question. Message board visits should be a regular part of your online life. When you ask questions, you are increasing your education. When you answer questions, you are increasing your traffic and prominence online, assuming you do not post blatantly commercial answers. To succeed, mix in some message board time. True, there is promotional value to visiting web boards, but don't overlook their educational value.

Another ingredient is time online with search engines. As the Internet expands, and webmasters understand that no one can be all things to all people, more and more sites are being created that focus on one area. A little time following the links to proper search results could yield good information. Need CGI help? There are online tutorials. Want to move beyond text on the banners you are creating? You can find great information on how to make your favorite paint program produce eye-popping results. Don't know how to insert that cool Java applet you saw somewhere? Find a webpage whose purpose is to explain the process of inserting Java, step by step. The Internet really is an amazing, vibrant, exploding source of information. Mix in some search engine time, and your own efforts will be more productive. You may not need to learn everything, if someone else will show you what you need to know.

A third ingredient, that I find indispensable, is information from newsletters and discussion lists. I literally subscribe to at least 50 that I read on a regular basis. I change subscriptions, depending on what I am focusing my efforts on. But, I consider the newsletters and lists I read one of the best investments of my time. The collective scramble of so many publishers, finding, presenting, and creating content each issue creates a massive educational force that can directly benefit the newsletter reader. That is why I read them, and why I would suggest you read them too.

A sometimes less useful element in this mixture is time spent in newsgroups. In the beginning, the newsgroups were a primary driving force in the spread of the popularity of the Internet. I am not as impressed with the quality of the information I find there now. Many seem too commercialized for me. However, there are some hardcore newsgroups with a focus on a particular software product, for example, that are really the only reliable place to find answers.

The final ingredient that you should have in your mixture requires that you actually turn off your computer. (Notice how I saved this ingredient for last?) Believe it or not, there is still quite a bit of important information being printed in books. Whether you go to the library and read it for free, or visit your favorite bookstore, you really can learn a lot from books.

Not enjoying all the success you think you should be? Take a moment to evaluate where you are spending your time. Adjust your mixture to include more of these resources, and you will be back on the right track before you know it.

Copyright © 1998 Stealth Promotions

Chris Kilian operates Stealth Promotions.

(http://www.stealthpromotions.com )

Stealth Promotions will create

your internet presence from scratch or

improve the effectiveness of existing web sites.

Subscribe to his newsletter by sending an

email to subscribe@stealthpromotions.com

This article can be copied and used in your publication or on

your web site at no charge. All we ask is that you publish

the article in it's entirety, including the footnote above.

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Worthy Newsletters:

Wow. I am very pleased to have been in contact with some terrific newsletter publishers this week. Thanks for the kind words and encouragement.

Here are some other publications you should find room for in you inbox.

A. There is no question about it. Pound for pound one of the brightest marketers online at this time is Gary Lockwood. I will give you what he says about himself in a second, but I want to tell you that I am following in part down a path he helped carve out of this wilderness we call the Internet. His primary business is training and business coaching enterpreneurs, but he has used the Internet to promote this business with good results. If you do not have his coaching through his newsletter in your online survival kit, take a moment, follow his link below, and arm yourself with information. Great stuff. Get it.

FREE E-Zine: HOW-TO grow your business, make more money and have more fun. BizSuccess Breathroughs is for business owners, entrepreneurs, and professionals. Practical ideas and thought-provoking concepts for getting breakthroughs in your business.

Subscribe (free) - send any email to: subscribe@bizsuccess.com <mailto:subscribe@bizsuccess.com> OR subscribe directly at http://www.BizSuccess.com/newsletter.htm

B. CYBERSMARTNOW is the newsletter for net news, web trends, tips, tricks, & more, including Y2K updates. To receive your FREE copy every

15 days send an email message with "subscribe cybersmartnow" (w/o quotes) to: Majordomo@listbox.com -or- visit us on the Web for a sample issue at: http://home.earthlink.net/~javcowebstar

PLEASE LET THE PUBLISHER KNOW YOU SAW THEM HERE. THANKS. CK.

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Get Sales and Leads with Classifieds:

FREE Classified Sites are Great Sources of Sales and Leads.

Savvy web marketers have known this for several years. Running your own Free Classified site was expensive, tedious and time consuming in the past.

Well that's no longer the case. You can now get your own FREE Classified site at no cost and benefit from the advanced management techniques incorporated in the management area. Management is a breeze. You can run your own add as the top ad in all categories. This means that anyone visiting your Free Classified site, either to post an ad or to see what's

available, can see your ad and Banner.

Everyone who posts a free ad on your site is automatically sent a thank you message and in that message you can promote your product and/or service to them. It's all automatic!

You can actually build MONUMENTAL TRAFFIC to your web site with Free Classifieds.

People can post ads into the Classifieds for FREE and that's why classified sites will ALWAYS be popular. So if you operate a FREE Classified site you can be sure of generating traffic.

The Free Classifieds Sites are distributed for FREE using a network marketing structure, but no one pays for their Free Classified Site. Once you start operating your own classified site you will SOON have a huge network of classified operators just like yourself because they will apply for the Free Classified site from YOUR Free Classified site and automatically be placed in your network. Your Banner will run on all of these sites if you elect to join the optional Banner Program.

HOW MUCH TRAFFIC WILL YOU CREATE

Lets say over 3 months your network GIVES AWAY 200 classified sites, and each site then generates 30 of your Banner page impressions each day. That is equal to your network generating 6,000 impressions per day. Over a year that equates to over 2 MILLION of YOUR Banner impressions.

HOW DO YOU BENEFIT

First of all the cost for your own classified site is ZERO! If you elect to join our optional Banner Program after you have setup your Free Classified Site (at no cost to you) you can control the Banners on your own Free Classified site as well as those you give away. You have the opportunity of obtaining a classified site that will allow you to display YOUR banner on ALL the classified sites in your network (that's anyone who

has come to your classified site and setup their own Free Classified site at no cost to them or you). Obviously when people click your banner on your (or anyone in your networks) Free Classified site they go to your site or

where ever YOU send them.

This means if your network generates 2 MILLION impressions then visitors will see YOUR banner 2 MILLION times. The more sites you give away for FREE the more hits you generate. Obviously some operators of classified sites in

your network will want to display their own banner in their own network. When this happens YOU are paid a residual commission. If anyone who has setup a Free Classified site from your network joins the optional Banner Program you earn a 30% commission for as long as they are in it.

How easy is that? Giving away something that other Classified site developers are charging hundreds of dollars for and which are NOT easily managed and certainly don't allow you to earn income directly from the giving away of their Classified sites!

To get your own Free Classified site at NO COST go to:

http://www.websitings.com/classads/sites/stpromo.htm

Article submitted by Harry Pickett,

President of Headland Web Marketing

Certified Internet Marketing Consultant

http://www.headland.com

(bio at: http://www.headland.com/hmpbio.html )

This is a great program. This week, in addition to the free classified site and the free guest book service, these folks have now added free autoresponders. http://www.websitings.com/classads/sites/stpromo.htm

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Mixed Bag::

Thanks to those who are using the "power of suggestion" to increase your site traffic! Get details with any email to suggest@stealthpromotions.com

Congratulations to the most suggested site this week located at http://members.tripod.com/~Iggy_Pop/halloween.html . I guess the holiday is helping page views this week. Notice the way this silent, effective traffic builder waits to bring more visitors? Let it go to work for you. What are you waiting for? I can't give it to you for any better price than free.

Yes, in answer to several of you. We know our website was mentioned elsewhere...something about somebody pitching in to buy us a new domain name in response to something nice we had said. Our response is that we were pleased to be mentioned, and you may drop your loose change in the upside-down hat on your way out if you wish. We are also very pleased with comments by others who confirm our belief that we are on the right track. (Writer exits this paragraph humming Johnny Cash's "Boy Named Sue"...)

If you have articles that you would like us to consider for publication, send them to us at articles@stealthpromotions.com . No promise to use every submission, but we are looking for your imput.

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Links for your careful consideration.

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possible to drive a new car.

http://www.globalexpressintl.com/rep/abailey/

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Get Insider Internet Marketing Tips & Watch Your Business Explode

http://www.marketingtips.com/t.cgi/8490/

See his interview with Marty Foley. It is newly posted at http://www.stealthpromotions.com/freereport20.htm

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Did you know that you can turn any photograph into a Beautiful, Pesonalized, Full Color "Photo Mouse Pad"? A Family picture...a Loved one...a Child...a Car or Boat...a Pet...Wedding pictures...The choices are Endless! This is the

Only Mouse Pad that comes with a Lifetime Guarantee! Go to:

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Don't reinvent the wheel! IGPC - Consulting for Consultants - your #1 resource for your professional growth - free articles, seminars, benefits, certification and more. Website: http://www.igpc.org

Mailing List: http://www.igpc.org/igpclist.htm

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ABC'S OF NET MARKETING E-ZINE- Current Articles: "Starting Out On The Internet", "Researching Your Competitors", "How To Choose A Host For Your Web Pages", "Submitting To The Search Engines" mailto:subscribe@thisandthatmall.com

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<A HREF="http://www.theive.com/">http://www.theive.com</A> (in the Profesional Edge Showroom)

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The Lighthouse Homepage promotes the present-day Christian

Renewal and Reviival Movement. There are testimonies of some

rather amazing supernatural stuff going on there! Enjoy!

Find it at http://www.princeton-lighthouse.org

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To subscribe email to mailto:subscriber@services4you.com

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<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

As a free gift this week, I am going to point in the right direction to supplement your auto-responder collection (beside the ones available at the free classified site above.) The first auto-repsonder is available to you at http://www.myreply.com/ Good service, usually. The server went down due to a spammer recently, but I have been happy with the one I have from them. The second new auto-responder, speaking of spam, comes from a name familiar to some in a less than admirable manner. Sanford Wallace, once held in disrepute for his online marketing activities (translation=spamming), had a very public change of heart regarding his kind of "marketing." He has created a site that now offers an auto-responder to anyone with a very strong warning against repeating his past sins. His site is located at http://www.smartbot.net/ . The impressive part of Mr. Wallace's offer is that he claims to allow you the user to tailor an auto-responder for follow-up beyond the initial response. That would make his service worth a look at least. I am confident that his ad will ride along with your auto-response, but free is free. What HIS ads would sell is something else to worry about perhaps. His threat to sue should also raise caution with you. Seems to me that anyone sued so often in the past has learned a thing or two about how to sue others.

If it makes sense to you to use an auto-responder, feel free to click over and pick one up. If you don't know what I mean by auto-responders click these next two links to have one send you a report about using them. mailto:fr13@stealthpromotions.com and/or mailto:fr14@stealthpromotions.com

As always, don't blame me for your results (unless they are wildly successful, in which case you can send a glowing endorsement that I will paste to my site immediately.)

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Would You Like to Help?

I would like to try something with your cooperation. I was contacted this week by a church that has a website. They were asking for an award, which is difficult to get from us. We have many more inquiries than winners.

As I looked at the page, I wondered what good things could happen for this website's visibility if I pulled from the collective intelligence that this newsletter reaches. I have emailed the webmaster, who has agreed to take help. Actually he was a bit thrilled with the idea.

Before I release a horde of visitors to his site, I would like to hear from you this week if you believe that we could help each other by helping them. I envision a small section each week where we can focus on fundamental changes for this website. Each week we can gather info for different things. Load time. Meta tags. Layout. What do you think? Are we too interested in our own problems to help charitable organizations for free? If this works like I would hope, the discussion here would help us in our own efforts.

Let me know. chris@stealthpromotions.com

Until next time-
Plan your work. Work your plan. Succeed.

Chris Kilian, Stealth Promotions
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Can Your Web Page Win One or More of 600+ Awards?
http://www.stealthpromotions.com/awardlist.htm
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Submit Your Site to Major Search Engines Free
http://www.stealthpromotions.com/submit.htm
Want to do it yourself? Follow the same link
to get two free software programs that will
do this for you. Both allow free downloads.
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What would you give for a free classified ad that would:
Make your ad ALWAYS have the #1 position?
What if it would do this for EVERY category?
Would you like it to send an email for every ad placed?
Want the ability to change your email message 24/7?
Wouldl it be OK to send your ad to 700 sites?
Would you like free guestbooks or autoresponders?
Can you find a banner you control to paste in the middle of the ad entry page?
Want to know by email message each time an ad is placed?
Would you like let this run on automatic, except when you want to make changes?
Want all this with basically no rules beyond NO SPAM?
Go to: http://www.websitings.com/classads/stpromo.htm
Easy set up when you click "apply for classifieds"
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If you do not wish to continue with this newsletter, send a blank email to unsubscribe@stealthpromotions.com and you will be promptly removed. Promise.

Expect more tips, hints, websites, tools and advice to increase your web traffic and internet success next week.

Please forward this whole message to friends or associates who need this type of information.

Or suggest that your friends send a blank email to subscribe@stealthpromotions.com so that they can be added to our list.

Give us public feedback, share information with other subscribers, learn from others at our forum:
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All contents Copyright (c) 1998 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always dependent on many factors, including your own abilities. Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.