 ####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 40th Issue of Secrets for Success.
August 12th, 1999
This is an opt-in newsletter, delivered this week to 2,077
webmasters, marketers, and others seeking online success.
Your email address is protected and we will never share
your information with anyone. Promise. Welcome back to
you one and all. Here is what we have for you this week.
####################################################
Contents:
1. Guest Article: Don't Get Complacent!
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Mixed Bag: Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Simple, Low-Cost Marketing Methods
Often Produce the Best Results
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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1.##################################################
Guest Article:
Don't Get Complacent!
Are you happy with your online sales? I hope you're not! Being
complacent is one of the top ways for your online business to
fail. Nothing lasts forever. For you to continue making sales
you must constantly test new methods and techniques.
Here are a variety of tried and tested techniques that can
increase your online profits.
Before I start here's a few ground rules:
1) Don't implement every strategy at once otherwise you won't
know what's worked.
2) Don't remove your current copy from your Website! You
should test the new version of your copy on a new page.
Test it with an advert in a newsletter that you've already tried
your original copy on, to see if it pulls better sales than the
previous copy.
The First Paragraph
-----------------------------
One of the most important links to you making a sale is your
first paragraph. If this doesn't grab the readers attention
you're wasting your time.
Your first paragraph has to grab the reader. You have to
make them want to read more. Tell them how your product
will help them. A good way to do this is to start with a
problem. Use the problem that your product solves, then
construct a paragraph around it. If you do this right
your reader will want to know more, after all your product
solves their problem!
Tell Them What It Is
----------------------------
I've read so many sales pitches that go on and on and on, but
never clearly tell me what it is they're selling. If your visitors
don't know what you're selling they sure aren't going to buy it.
Always explain what your product does, build on what you'll say in
the first paragraph by going into detail on your product. If
someone is interested in your product they'll read long copy.
If you just have brief sales copy the chances are they'll never
find out enough about your product to be interested.
Add Testimonials
-------------------------
If you've already sold some of your products contact the people
that purchased them to see if they'll give an unconditional
testimonial on your product. As an incentive it's a good idea
to point out to them that you will feature their testimonial along
with their name, email address and Website address, thus bringing
them traffic. By providing full contact details with the
testimonial you're adding confidence to the product.
Load Your Product
----------------------------
As an added incentive you can add further products that support
your product. These don't have to cost you any extra, they
could be a report you've written, a free advert in your newsletter,
etc. It's a good idea to add these to the end of your copy as
bonuses. Assign a value to each bonus to increase desire. If it's
a newsletter advert assign the value of that advert. If it's a
report assign a value to it that you believe is suitable for the
information.
Loading your products with bonuses can provide that little push
that turns a maybe into a sale.
Give A Guarantee
--------------------------
Stand behind your product by providing a minimum 30 day money back
guarantee. If you're offering a money back guarantee your visitors
will be confident in your product. They'll think it's good because
you're willing to give them back their cash if they're not happy.
Now you're probably thinking, "Can I afford to do this?" In reality
you will get very few returns (if any), especially if your product
is as good as you say it is ;-)
Increase Your Price
----------------------------
Does your product provide value for money? If you're in a highly
competitive market have you tried to cut your price to compete?
Don't do this because it's marketing suicide! You're product
is only as good as its perceived value. If this is high and
your price is low, chances are that your visitors will think
there's something up.
Do a test by increasing your price by 50%. Don't think that it'll
never work! I tried it and was amazed at the results. The sales
increased and the profits soared.
Undervaluing a product is a way to lose you sales, increase your
price and you'll be smiling all the way to the bank.
Ask For The Order
---------------------------
You must ask for your visitors to order otherwise they won't.
Don't be coy about this, at the end of your sales pitch re-cap
the benefits of the product then ask for that sale. To do this
I'd recommend a short sentence to ask for the order, followed
by a large ORDER NOW in a bigger font than the rest of your
text.
If you don't ask for the order the chances are you'll never get
one, so start asking your visitors and increase your sales!
*Article by Simon Vause of Strontium Webs. The ultimate free resource
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Subscribe to their FREE monthly newsletter subscribe@strontiumwebs.com
2.##################################################
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3.##################################################
Worthy Newsletters:
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full of wonderful information on marketing tips and tricks, software,
surprises. Drawings for free ads, free search engine submissions,
"Subscribers Web Site of the Month" award. Subscribe
forbesyoursuccess-subscribe@onelist.com
Lots of fun and free resources
http://www.forbescomplex.com
2-4
B. FREE! 2 E-Books And Over 200 Safe-Lists To Explode Your
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Join Now And You Will Also Be Entered To Win Free Advertising
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1-4
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1-4
D. =CONCERNED ABOUT FAMILY SAFETY?=
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1-1
Please let the publishers know you heard about them here.
4.#################################################
Mixed Bag:: Editor's Ramblings
*Our dear puppy died early last week, and frankly that has put us
behind on a number of matters, including sending this weekly
message to you. Those of you with pets of your own will
understand this. Those of you without may not. We will miss our
daily dose of unqualified love and affection, and we will recover.
*Been zipping around the net some this past week, using the ad
delivery systems from two of the five "surf and get paid" companies.
I find the GoToWorld browser to be very dependable, and a
recent alteration allows me to keep their banner ad showing without
having their branded browser open. A nice improvement. No cash
has crossed my palms yet, will let you know. The AllAdvantage
viewbar seems to require a fair bit of memory. I get warnings about
my "resources" on computers running 95 and 98 versions of Windows.
It is accurate with tracking my time, but I am hoping they pull a few
bugs from the system as they continue their release of the software.
*There is another adstream program coming online next week.
Stay tuned.
5.#################################################
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__________________________________________________
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6.###################################################
Guest Article:
SIMPLE, LOW-COST MARKETING METHODS
OFTEN PRODUCE THE BEST RESULTS
Copyright 1999 By Bob Leduc
Simple, inexpensive marketing methods often produce the best
results. I discovered this by accident many years ago while
trying to find a better way to get sales leads. We were
mailing hundreds of direct mail letters and brochures every
week to new business owners promoting our service. Folding
all those letters and brochures, inserting them into
envelopes, sealing the envelopes, addressing the envelopes
and putting stamps on them was expensive and time consuming.
But, it produced enough qualified leads to be profitable.
AN EASIER WAY
One week I decided to test a simple and less expensive way
to get my leads. I had the following benefit statement
printed on 1,000 postcards: "I can help you increase your
profits, save taxes and reduce financial risk." I added my
name and phone number at the end of the message, addressed
the postcards and mailed them. Printing and preparing the
postcards took only 1/5th of the time it took for the
letters and brochures. Plus, the Postage and materials cost
only 1/3rd as much.
To my surprise, I got over 40 inquiries that week from the
postcards instead of the usual 20 to 25 inquiries I got from
my letters. Almost overnight my sales and commissions shot
up by over 50%. I was soon getting so many inquiries every
week that I began selecting only the best ones to use myself
and passed the others on to reps who didn't have enough
appointment for the week. They were happy to pay me a
percentage of the commissions they received from sales
produced by my leads. The results from that first postcard
mailing taught me a valuable marketing lesson I never
forgot. Simple, inexpensive marketing methods often produce
the best results.
A LOW-COST WAY TO TEST CLASSIFIED ADS
About 5 years ago I discovered another simple and
inexpensive marketing tool while looking for a quick way to
test some new classified ads. The deadline for accepting ads
submitted to printed publications is usually 3 to 6 weeks
before publication. It often takes 2 months before the ad
starts pulling... or before you find out it doesn't work.
I discovered how to reduce this 2 month delay to less than a
week. Simply post the ad on one of the online services such
as America Online and place it in several email magazines
(ezines) distributed to your targeted market. A 3 line ad in
a well-known ezine with over 300,000 subscribers costs less
than $40. Many ezines with a smaller number of subscribers
will accept ads for $5 or $10 per run. Best of all, your ad
runs a few days after you submit it.
After developing a profitable ad online, place it in the
print media. Be sure to use print publications read by
people in the same targeted market you tested online. That's
how you can be assured of getting the same successful
results offline as you got online.
DON'T LIMIT YOUR MARKETING TO THE INTERNET
The low-cost and fast results of online advertising
encourages some new businesses to restrict their marketing
exclusively to the internet. They completely ignore
traditional marketing methods. That's a serious mistake.
There are a huge number of people without internet access.
You're missing a large part of your potential market by
ignoring these people. Use the internet to test new
advertising. When you have a proven ad, continue it online
and also place it in the print media. Don't limit your
profits by ignoring any part of your potential market.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject:
"Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Thanks to Oaknet Publishing who helps deliver this newsletter. If
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Put your ad in front of our readers, details:
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We are VERY interested in your feedback. Make suggestions, give
us comments, good or bad. Share your thoughts with email to
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Expect more tips, hints, websites, tools and advice to increase
your web traffic and internet success next issue.
Please forward this whole message to friends or
associates. They will thank you for it.
All contents Copyright (c) 1999 Stealth Promotions, except
where indicated otherwise. All rights reserved worldwide.
Reprint only with express permission from copyright
holder(s). All trademarks are property of their respective
owners. All contents provided as is. No express or implied
income claims made herein -- your business success is always
dependent on many factors, including your own abilities and
efforts. Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or consequential
damages.
Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm
Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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