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####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com

Welcome to the 43nd Issue of Secrets for Success.
September 1, 1999

This is an opt-in newsletter, delivered this week
to 2,145 webmasters, marketers, and others seeking
online success. Your email address is protected and
we will never share your information with anyone.
Promise. Here is what we have for you this week.
####################################################
Contents:
1. Guest Article:HOW BENEFIT-RICH IS YOUR SITE?
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: From Busyness to Business
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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1.##################################################
Guest Article:

HOW BENEFIT-RICH IS YOUR SITE?

Getting hits but few sales? Spending valuable time and money
on traffic generation with little profits to show for it?

Well maybe it's time to re-examine your site and punch up
your profits with benefit-rich copy.

90% of the sites in the web are nothing but a dry, lifeless
list of inert features. Does yours fall into this category?

Here's how to fix it now.

A feature tells what a product or service is. It describes
the product. Like...

Search Engine Submission Software

This gives you an idea of what the product is, but people
don't buy based on features. People buy based on benefits.
Or what the product will do for them.

Always remember a feature tells what it is. And a benefit
tells what it does. Is vs. Does.

Let's take this example and make it benefit-rich copy.

Fast...Easy-To-Use Search Engine Submission Software.
Increases your visibility. Builds more traffic and bigger
profits automatically!

Read the original then read the second example. Which one
compels you closer to pressing the order button?

This is the power of benefit-rich copy. It makes all the
difference between having a web visitor vs. having a
customer.

Use this quick formula to convert your features to
benefits.

Feature + What The Customer Gets = BENEFIT

To really add spice to your benefits you'll want to tie them
to powerful sales motivators.

People want to...

+ Save Money
+ Save Time
+ Increase Wealth
+ Avoid Discomfort
+ Be Popular
+ Avoid Risk
+ Reduce Effort

In the improved version notice we added the words fast (save
time), easy-to-use (avoid discomfort), builds...bigger
profits (increase wealth), automatically (reduce effort).
These all help compel a prospect closer to the order
button.

Let's take this up a notch. And really get them to order
now. To build believability into your benefits, you must use
specifics. Not generalities.

We'll revise the previous example one more time.

Fast...Easy-To-Use Search Engine Submission Software
increases visibility 67%. Generates 10,000+ hits per day.
Built 237% profit increase for Ohio webmaster...in just
23 minutes.

See the difference that specifics make? Who could resist a
benefit like this?

Take a look at your site today and see how many features you
can turn into compelling benefits. You'll increase your
sales automatically without any increase in traffic.
Guaranteed!

**********************************************************
Article written by Dale Davis
Direct Response Web Designer...Increase Sales Instantly!
http://www.realwealth.com main@realwealth.com
(C) 1999 The EMS Group. All Rights Reserved.

2.##################################################
Useful Sites:

Gator is a nice little program that keeps your mundane
information all in one secure place on your hard drive.
When you are confronted by the need to complete an
information form, it pops up and does it for you with a
click or two. Pretty cool. This will allow you to
spend time doing more productive things while online.
http://www.gator.com/

LinkCount.com will tell you how many web sites are
linking back to yours. It also lets you compare
your site's popularity to other sites you specify (like
a competitor.) Great price..Free.
http://www.linkcount.com

http://Yep.com says they are ranking site by "quality."
If your site was missed, you might want to pop over
and add it to their list.

Not everyone needs to buy the latest gee-wiz e-book
software. Go to http://www.keeboo.com/ and get a
free e-book production software. This might just be
all you need to start.

3.##################################################
Worthy Newsletters:

A. WHO WANTS A FREE WEB PAGE to promote your business,
affiliate program, hobby, or special interest?
mailto:webmaster@cashpromotions.com?Subject=FREE_WEB_PAGE
or visit http://www.cashpromotions.com and subscribe to
CashPromotions News for details. All new subscribers
receive a FREE VACATION CERTIFICATE this week.
1-3

B. FREE! 2 E-Books And Over 200 Safe-Lists To Explode
Your On-line Presence. Just Sign Up For The Synegizer
Ezine! Join Now And You Will Also Be Entered To Win
Free Advertising send a blank e-mail to
synergizer-subscribe@listbot.com
4-4

C. FREE EZINE SUBSCRIPTION! FREE AD FOR A MONTH!
Get your free 25 word ad in the ASTI Traffic
Infozene Newsletter every week for 1 month just
for subscribing.
Send e-mail to asti1-subscribe@egroups.com
http://www.egroups.com/group/asti1/info.html
4-4

D. FREE Knowledge of the Internet Marketing World!
Subscribe to "The Internet Business Newsletter"
and receive over 20 "FREE" E-Books on marketing
and promoting your website!
http://www.maxpages.com/businessezine
1-1

Please let the publishers know you heard about
them here.

Find more terrific ezines by visiting some of our
friends at http://pages.prodigy.net/yourbizweb/order4.htm

4.#################################################
Mixed Bag:: Editor's Ramblings

*AllAdvantage has made some changes to the home page
this week, including puttin the link to download the
software on the front page. If you are still waiting
for a confirmation message that you can get the
software that shows you ads which leads to you getting
paid while online, stop waiting. Get it. Use it.
You'll like it. http://stealthpromotions.com/af/all.htm

*Spedia, another surf/get paid program rolled out its
viewbar software this week. I would love to tell you
more about how I like it,but I do not seem to be able
to get using my IE 4.0 something browser. You modern
quick adapters won't have that trouble if you go to
http://stealthpromotions.com/af/spd.htm

*Other adstream programs "intend" to release their
ad-serving software soon, but have not done so yet.

*It was just a matter of time before the scammers
hopped into the adstream programs. Several of you
sent me information about other "hot" new programs.
I went. I saw. I was not impressed. I passed. BUT,
you can feel free to tell me if you run across one,
chris@stealthpromotions.com?subject=SFS_Adstream

*Like those silly Amazon radio commercials, we are
beginning to think we need more room for our library.
Scooting around the net this week, we just about
doubled the number of books we offer for download.
Come see if your e-library is missing anything. If you
have a book we should list, you can get it to us so
we can get it online following the directions at
http://stealthpromotions.com/e-library.htm

*I may be late next week with this ezine as we will
take a little time out of the office. Dropping into
one of my favorite play around cities. Wish me good
cards. That reminds me that I intend to add an online
Black Jack game to the site just for grins and as an
experiment this week before I go. Maybe I can
practice with it too.

I get to lay down a good old Ben Franklin on red or
black without any guilt cause that is about how much
Mailbits has produced for me in the last week or so.
If you are not offering their newsletter (at the least)
on your site, you are missing out. The HTML banner
created by the wizard has pulled some curiosity seekers
and about 1/2 have subscribed to the trivia ezine. Each
new subscriber gives me 50 cents. It has added up.
Get some of this for yourself too, if you want, or not.
http://www.stealthpromotions.com/af/mb.htm

*I think I finally got rid of those #@%& characters!!
Some you have been patient with me while I struggled
to pull out the #160# characters. This week's issue
has been tested. It was created with Ultra Edit
which is a nice shareware program, and I am beginning
to think I like it, although if any of you know how
I can set the margins to 60 or 65 spaces, please tell
me. I know it should not be hard, but I am just not
getting that myself. Drop this editor a quick note,
and the family will know of your kindness. Send your
help and your URL to:
chris@stealthpromotions.com?subject=ULTRAHELP
Thanks in advance.

5.#################################################
This Week's Classifieds:
___________________________________________________
Confused on how to accept credit cards at your
website? Learn about e-commerce and a company that
can set up EVERYTHING for you, so you
can start taking credit cards online, handsfree.
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4-4
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1-2
__________________________________________________
THIS EXACT SAME AD can make you $2-300 in CASH everyday.
Setup today be getting checks tomorrow! To learn how.
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1-1
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1-2
__________________________________________________
Use this FREE TOOL to draw interested traffic to your
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1-1
_________________________________________________
OVER 5 000 000 HITS,
Place your FREE ADS HERE ,
to find out where go to
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3-5
__________________________________________________
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Get $540 FREE AD BONUS just for getting this FREE
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3-4
_________________________________________________
Now You can build a Mega Mailing List For absolutely
Free. Build a Mailing List of Thousands in a very
short amount of time, with minimal effort!
http://www.stealthpromotions.com/af/si.htm
3-4
_________________________________________________
FREE E-book!
Discover powerful website promotion techniques
that the pro's use! Download the "Power PROMOTE!"
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you promote your website or newsletter!
Download it today at:
http://www.ubrande.com/free_e-book/
3-4
__________________________________________________
Get paid to read email? Yep. Advertisers who want
to avoid being called "spammer" are now ready to
pay you to read messages that are targeted to your
interests. They will pay your friends too.
http://www.stealthpromotions.com/af/send.htm
3-4

6.###################################################
Guest Article:

From Busyness to Business

Does busyness consume you? Stuck in the trap of keeping on top of
emails and changing priorities? Do you make time to step back
from your busy business and get a new perspective? There is a
solution!

Be your own mentor, business coach and counselor. The right
answers for you are inside of you. Below are some "Smart
Questions" that will pop out those insightful answers. They will
help you work "on" your business instead of just "in" your
business. They will provide direction, focus, clarity,
inspiration, effectiveness and peace of mind. Time spent
answering smart questions could be your highest leveraged time
spent.

Tony Robbins said, "The quality of one's life is directly related
to the quality of questions one asks oneself." Questions invoke
more of our intuitive, creative right brain. Statements, on the
other hand, invoke more of our logical, rational, left brain. So
talk to yourself with expansive questions, and not fixed,
stagnant statements. Make time to ask yourself "Smart
Questions."

Take a moment to do this simple exercise. Say to yourself, "I
don't have enough time to get everything done," and experience
how you feel in response to that statement. Now say to yourself,
"How can I allocate more time to my priorities?" and again, tune
in to how you feel. Are you aware of more idea, energy and
personal power with the question?

Your subconscious mind acts as a servant to your conscious mind.
It follows a path of least resistance. If you say you don't have
enough time, your subconscious will ensure that you won't. If you
ask a question, the subconscious will always answer it. So ask
yourself good questions like the samples below The key then is to
listen closely for the answers. The answers can be subtle and
indirect, and they can come from anywhere at any time. So stay
aware and open, and listen.

So become your own business coach and ask yourself "Smart
Questions." To make this really work for you, spend at least one
hour once per month or even once per week answering Smart
Questions. To get the most benefit, write down the answers. Grid
a piece of paper into 3 columns and 3 rows to create 9 boxes, and
answer one question in each box. This keeps all your answers in
view and in your mind. Then circle the top 4 to 7 items that seem
most important and take some action on them.

The following questions have been finely tuned to keep a person
objective, focused and on track:

1. What 5 things have I been procrastinating?
2. What are the hidden agendas of my boss or partner?
3. What are my time wasters?
4. In what areas should I obtain more education?
5. How can I increase my cash flow?
6. Where is my company vulnerable?
7. If I were Chairman of the Board, what would I do differently?
8. Where are we ineffective? What can we do better?
9. In what areas of my business have I not clearly defined goals
and objectives?
10. What do my clients really want? How can I provide it?


*****************************************************************
John Robson helps people think in different ways using powerful
journaling tools. His web site has free workbooks on goal
setting, creativity, life purpose and intuition; and numerous
Resource Lists and Smart Questions. Visit the site for the FREE
"Inner Journey" newsletter at http://www.2inspireyou.com

####################################################

Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Trade links with us at
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Build more traffic to your site with a free
classified site that lets you give away great
traffic-building tools and get your own banner
seen. http://www.stealthpromotions.com/af/le.htm
Easy set up when you click "apply for classifieds"
Thanks to those 337 sites in our banner family.
We love ya.
Get your report in the Report Network and generate
more Traffic. http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe:
mailto:secrets@oaknetpub.com?body=SUBSCRIBE

Unsubscribe:
mailto:secrets@oaknetpub.com?body=REMOVE .

Thanks to Oaknet Publishing who helps deliver
this newsletter. If you would like some help with
your ezine, get more details at
http://www.oaknetpublishing.com/services/welcome.cgi?181

Put your ad in front of our readers, details:
success-ads@stealthpromotions.com

Verify our stated subscriber count by sending an email to:
mailto:secrets@oaknetpub.com with SEND SUB COUNT
in the BODY of the email

We are VERY interested in your feedback.
Make suggestions, give us comments, good or bad.
Share your thoughts with email to
mailto:spezine@stealthpromotions.com

Expect more tips, hints, websites, tools and advice
to increase your web traffic and internet success
next issue.

Please forward this whole message to friends or
associates. They will thank you for it.

All contents Copyright (c) 1999 Stealth Promotions,
except where indicated otherwise. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of
their respective owners. All contents provided as is.
No express or implied income claims made herein --
your business success is always dependent on many
factors, including your own abilities and efforts.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or
consequential damages.

Find back issues of this newsletter at
http://www.stealthpromotions.com/subscribe.htm

Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm

Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323

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