 ####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 44nd Issue of Secrets for Success.
September 8, 1999
This is an opt-in newsletter, delivered this week
to 2,197 webmasters, marketers, and others seeking
online success. Your email address is protected and
we will never share your information with anyone.
Promise. Here is what we have for you this week.
####################################################
Contents:
1. Guest Article:DON'T OVERLOOK YOUR MOST PROFITABLE
SOURCE OF BUSINESS
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Dealing With A "Growth Pain" That
Can Come With Internet Success: The Email Glut
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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1.##################################################
Guest Article:
DON'T OVERLOOK YOUR MOST PROFITABLE SOURCE OF BUSINESS
Copyright 1999 By Bob Leduc
A new business owner called me this morning with a question
I hear often. She asked, "What can I do to build my business
faster? I'm making a small profit but can't seem to generate
enough sales to make the real money in this business."
As Karen answered some of my questions it became clear she
had done a good job of targeting a niche market. She also
provides a compelling reason for prospects to do business
with her instead of with her competition. She was obviously
effective at attracting customers because she already had
over 100 of them. In fact, she was so busy chasing down new
customers she completely overlooked her existing customers
as a source of additional business.
HIGHLY PROFITABLE AND EASY TO GET
Your existing customers and clients already know and trust
you. They experienced proof of your ability to help them
solve problems when they bought from you the first time.
It's easier for you to get more business from them than to
get business from new prospects. It's also more profitable
than business from new prospects because you get it without
any advertising expense.
Some businesses have natural repeat sales built into their
operation. Most MLM companies sell consumable products that
periodically need to be replaced. A website hosting service
collects a new fee at regular intervals to keep your site
up. These replacement needs automatically generate repeat
business. But how can you generate additional business from
customers when it's not automatically built into your
product or service?
HOW TO TURN A ONE-TIME SALE INTO REPEAT BUSINESS
To capture additional business from your existing customers
you have to find or create additional products or services
and offer them to your customers. You can do this even if
your business automatically generates re-sales. These new
products must be related to what your customers originally
bought.
Start by asking yourself what else you can offer your
customers and clients to improve their lives in the same
area as their original purchase? One type of product every
business can use for repeat sales is instructional material.
It can be a book, videotape, audiotape, software or any
combinations of them. One pet store owner I know regularly
sends her customers special postcard offers for some of the
books and videotapes she stocks in her store. She sells a
lot of books and tapes this way. It also generates a lot of
profitable referrals from her customers.
AFFILIATE PROGRAMS
Affiliate programs are becoming popular among small
businesses marketing on the internet. The affiliate program
handles all aspects of the transaction and pays you a
commission. All you have to do is announce the product or
service to your customers and include your endorsement of
the program. This can produce a significant number of sales
if the product or service is closely related to what your
customers already bought from you. The commissions you earn
will be almost 100% profit.
You must continuously find new customers to grow any
business. The cost of finding those new customers is a big
expense. Maximize your return on this expense by getting all
the business you can from your customers. Invest the time to
create or locate other products or services you can offer to
your customers. You'll be amazed at how much it increases
your business volume and profit margin.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
2.##################################################
Useful Sites:
Need to put your products online, but can't pay to do
so? Try one of these free services.
FreeMerchant
With freemerchant.com's easy builder interface, anyone can
build an on-line store quickly and without any programming
experience, i.e. that HTML stuff.
http://www.freemerchant.com/index.htm
eCongo
Build and update your FREE ecommerce site online. No HTML
or programming is necessary. Your site comes complete with
a catalog, free advertising, versatile payment options,
online customer service and reporting on
every sale.
http://www.econgo.com/
Mal's e-commerce
If you want to start selling goods or services on the
internet then you probably need to add some sort of
"shopping cart" system to your website. Mal's free
e-commerce service will help you do just that.
http://www.ait2000.com/index.htm
If you are using Internet Explorer to zip around the
net, you need to make a pit stop in the IE download
garage. A bug has been discovered that allows hackers
to run software from your PC remotely. This is NOT
good. Made it better by getting the patch.
Internet Explorer security patches:
http://www.download.com/DD/dl/0,302,0-0907-1-002,00.html
Are your pages getting body-slammed in the search
engine wars by a page that looks like a 97 pound
weakling? Your meta tags are perfect, your keyword
density is brilliant, but still you make no progress
towards the top ranks for your important search terms?
MAYBE the pages at the top are using sneaky tricks to
get a better rank. Want to see if that is true? You can.
http://straylight.netmeridian.com/~delph/user agent
has a tool that lets you mimic search engines spiders
so you can see exactly what those top pages look like
on your target search engine.
3.##################################################
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4.#################################################
Mixed Bag:: Editor's Ramblings
*U.S. News and World Report for this next week (Sept 13)
is expected to carry a story on AllAdvantage. It seems
some "off-liners" are beginning to catch up with this
online wonder.
*Short week this week, as I did goof off over the
holiday. Hope you all had a great holiday weekend.
I decided to let Vega's pay its light bills with
money from someone else. They will get a shot at me
next month or so.
*The hoped-for blackjack cgi script and I fought to a
draw this week. That project is off the table to a
bit. I have another CGI program that WILL benefit
at least 50 of you my subscribers very soon. This will
be good, but you must wait just a bit longer.
*Got my hands on a new package of information that
looks really good. "Insider" secrets that you can
read from the text of this multi-volume work and put
on your page or into your strategy quickly. There are
some terrific ideas here, but I want a bit more time
to absorb and mull over the information before I tell
you more. I can see a series of articles that personalize
some of these secrets. What is it? I will tell you
more soon, but you can get an idea by dropping by
http://www.Traffic99.com
*GoToWorld brags that they are now at 1,000,000 members.
This membership drive began about 60 days ago. Dark Ages.
That follows closely the path followed by AllAdvantage
who hit 2,000,000 within 120 days. AA will continue
the 15 hour ceiling on personal surfing for September,
but there is no limit on getting referrals, and you
can now expand that search to Canada and the UK. I
believe that both GTW and AA will grow, as they are
both nowhere near saturation. GoToWorld will have to
do a better job of comunicating with members and keep
their site online (some real problems this past weekend)
and they need to declare the CPM figure used to pay us.
Still I believe these companies will continue to do well.
If you are still watching from the sidelines, enjoy your
view. Please remember that no one gets to watch their
way to a better life. That folks is a gentle nudge.
You should drop by the "get paid to surf" buffet I have
for you at http://stealthpromotions.com/paidtosurf.htm
*Speaking of these companies, you know you can start
using the DeskTop Dollars "ProfitZone" software to surf
and be paid starting Monday, September 13? You can. They
join AllAdvantage, GoToWorld, and Spedia who have their
version of the software that delivers the ads that pay us
for time online already. What is IMPRESSIVE about the
roll-out by DeskTop Dollars is the fact that this company
only launched August 16. That means their software came
out well before some of the others who have been taking
names and making promises for months. If you are signed
up, you got the email today. If not, why not?
*Last minute news from the AllAdvantage front. Reliable
sources predict that the AA viewbar will be available to
Mac users by the end of this month. AA will be sending a
follow-up email to the current members, letting them know
they can download the software. Projections for surf hours
allowed will jump to 25 for the month of October.
5.#################################################
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4-4
_________________________________________________
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6.###################################################
Guest Article:
Dealing With A "Growth Pain" That Can Come With Internet
Success: The Email Glut
(C) 1999, Marty Foley
There are certain problems that can have a positive side: they
may come as a by-product of the growth and success of your
Internet business.
This article can help you cope with a very common growth pain:
that of being swamped with email. Some of it may be junk, some
of it helpful reading material, some of it important
correspondence that you must reply to and/or file away for
future reference. Problems in any of those areas can cost you
dearly.
Here's the first tip on dealing with the email flood:
*Start with a good email program.
This is a foundation stone of efficient cyberbiz operations.
Following are four top email programs that can help you
automate your email operations, based on the collective
opinions of many experienced cyberpreneurs:
1) Pegasus - <http://www.pegasus.usa.com>
2) Eudora Pro - <http://www.eudora.com>
3) MS Outlook - <http://www.microsoft.com/outlook/>
4) Mailloop - <http://www.mailloop.com>. (Originally designed
for bulk email, which is best to avoid, but has features useful
for managing opt-in email lists. Costs around US$400.00.)
*Learn and use the automation features of a good email program.
All the above programs help automate various email activities
to one degree or another through features generally referred to
as "filters." If you're not using an email program that has
filtering capabilities, or if you have one but aren't taking
full advantage of filters to automate much of your email
operations, seriously consider it.
*Arrange well-organized email folders.
If too much email sits in the "In Box" of your email program,
it can get overwhelming, and it's very easy to overlook the
high-priority messages. You can reduce that by using filters
to move certain messages to folders specifically set aside for
them.
(With Pegasus, you can also set up a series of "Quick Folder"
keys, which allow you to quickly copy or move messages to
certain folders with just a couple of keystrokes.)
*Periodically assess your email flow.
Subscribing to too many email lists can also contribute to your
email deluge. If overwhelmed, it's wise to periodically step
back, assess which lists are delivering you the most value -
and which aren't - and unsubscribe from those that don't make
the grade.
To save time, you can temporarily move those you want to
cancel to a folder named "To Unsubscribe," and cancel several
at one time.
*Reduce spam.
This well-worn topic gets old sometimes, and there aren't any
miracle solutions, but here are a couple of quick tips:
1) Use email filters to move spam (or potential spam) to a
folder set aside for it.
Spam often (but not always) has an email address other than
one of your own in the "TO" section of the message.
If you use a filter to delete all such messages outright,
there's a chance you'll miss some important email. If you move
it to an email folder set aside for it, then you can scan
through it quickly on occasion and make judicious use of your
Delete key. After a while you'll be able to accurately detect
many spam messages without even opening them.
2) Be careful giving out your main email address(es).
Some people willingly hold people "hostage" to their email
lists. It's frustrating (and sometimes seemingly impossible)
to unsubscribe. That's certainly not a way to foster good
business relationships, but it happens. (I'm not talking about
other problems involved with leaving a list that aren't the
fault of the list owner; that's another story.)
If you're a bit wary about giving out your main email address
due to this or other problems, you can either set aside an
"alias" address within your domain that you only use for
situations like this (and use a filter to send those messages
to a special email folder).
You can also use one of the many free email addresses available
online that forwards messages to your main email account. If
worse comes to worse and that address starts getting
overwhelmed by spam, you can stop the flow by canceling it.
(Unfortunately this doesn't totally solve the problem but just
transfers it to another server.)
Note: Some list owners prefer that you do not subscribe using
a free email account, due to various issues.
Well, there you have it: Some practical tips for dealing with a
common "growth pain" that often comes with Internet success.
May these tips contribute toward your own Internet success
story, while bringing some relief to a common "growth pain."
Resource Box
Article by Marty Foley of Victory Ventures. His ProfitInfo
Newsletter reveals proven, often overlooked strategies to build
your Internet profits now: <Subscribe@ProfitInfo.com>. Raving
testimonials continue to mount for his latest book, Internet
Marketing Goldmine. Click on over and check it out now, at:
http://profitinfo.com/catalog/v3.htm
####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Make suggestions, give us comments, good or bad.
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next issue.
Please forward this whole message to friends or
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All contents Copyright (c) 1999 Stealth Promotions,
except where indicated otherwise. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of
their respective owners. All contents provided as is.
No express or implied income claims made herein --
your business success is always dependent on many
factors, including your own abilities and efforts.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or
consequential damages.
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http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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