 ####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
Email: chris@stealthpromotions.com
Welcome to the 47th Issue of Secrets for Success.
September 29, 1999
This is an opt-in newsletter, delivered this week
to 2,308 web masters, marketers, and others seeking
online success. Your email address is protected and
we will never share your information with anyone.
Promise. Here is what we have for you this week.
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Contents:
1. Guest Article: Six Universal "Secrets" of Business Success
2. Useful Sites: Online Gold Mines.
3. Worthy Newsletters: Add yourself as a subscriber
4. Editor Ramblings
5. Links For Your Consideration: Great offers for you.
6. Guest Article: Ads Not Pulling? Don't Blame the Publisher
Yet! Ad Writer's Tips and Tricks
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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1.##################################################
Guest Article:
Six Universal "Secrets" of Business Success
(C) 1999, Marty Foley
One definition of the word "secret," according to the New
Merriam-Webster Dictionary, is something "kept from general
knowledge." Judging by the high failure rate of many
entrepreneurial ventures, the principles of business success
that I'm about to share with you could rightly fall under the
definition of secret.
I was a student of successful business practices before I
developed my own successful online business. If you're like
me, you believe that much can be learned from others that have
already been successful in a certain endeavor, rather than
always trying to reinvent the wheel.
I've found in reaching my own goal of "leaving the rat race" to
run my own profitable Internet business from home that many
success principles are more or less universally applicable
toward any legitimate business, online or off.
The rewards possible from owning your own business aren't
just financial ones. There is also the freedom and exhilarating
feeling that working for yourself can give you.
Let me now share some of those universal business success
"secrets" with you:
1) The main thrust of business is to provide more and better
products and services, to larger numbers of people, at less
cost. Any business activity not tied in with achieving that in
business - while it may be important - is less important than
this ultimate goal.
2) Related to the above point is the maxim: "Everything is
marketing." The world cannot beat a path to your door to buy
your "better mouse trap" if the world doesn't know about it.
Marketing is the key to letting the world know about your
products and services. There have been many products that had
great sales potential, but faded into obscurity due to poor
marketing. If you want to succeed in business, effective
marketing skills are crucial.
3) Keeping a tight rein on expenses - while at the same time not
being "penny wise and pound foolish," is a wise business
practice. However, frugality is not encouraged in many
societies. Entrepreneurs find it to be a boon, when kept in
proper balance.
One of the greatest assets of doing business online is the
ability to reduce overhead expenses to a minimum.
4) There must be a willingness to take risks. I'm not talking
about foolhardiness, but carefully calculated risks. You should
not risk more than you can afford to lose, but you can't afford
not to take certain business risks.
One prime reason that many never take the plunge and attempt
to develop their own business is that they are afraid of taking
risk -- risk which could result in failure. However, failure
has often been a stepping stone to success.
5) An entrepreneur must deliver good quality products and
services and stand behind one's work. Related to that is good
customer service.
One is not only in business for one's self. Even if your place
of business is far removed from where your customers are
located (such as through the global business reach that can be
achieved with the Internet), you still have a responsibility
toward your customers, and if you have employees, to them as
well.
6) The business person should be on the lookout for ways to
improve their goods and services, as well ways to increase
efficiency and expand their marketing reach.
I've just revealed a handful of universal principles of
business success. Look around you and see if you can't detect
if they are being applied by ultra-successful businesses that
you're aware of. No doubt you'll see them used by the
majority. If you apply them, they can contribute toward your
own business success, as well.
Resource Box
Article by Marty Foley of Victory Ventures. Now let his
info-packed, 288 page handbook, "Internet Marketing
Goldmine," advance your cybermarketing skills to the next
level - guaranteed! Visit:
http://ProfitInfo.com/resources/1238/index.htm
2.##################################################
Useful Sites:
Microsoft slaves rejoice! If you feel compelled to upgrade soon to
the Office 2000 suite of software packages because Microsoft is the
ONLY game in town, rejoice. Sun systems has decided to come to your
rescue. You can now download an entire, fully functional FREE office suite
from Sun (made by their newly acquired Star Division). The software is
call StarOffice(tm). Sun wants to be more "webcentric" in its approach
to software, so that you and I download just the tools to access software.
The software itself (in Sun's ideal world) would not come in boxes with
versions named for the year it is released, Instead, it would be on a
BIG server monitored and updated by Sun. See their plans for world
domination and get your FREE package of goodies at
http://www.sun.com/dot-com/staroffice.html
I encourage you all to go by http://www.Traffic99.com/ where you will
find some of the best advice, given in easy to read, easy to understand,
chapters for building your web site and creating traffic for it. We
FINALLY had some time to really go through the material in this course,
and our delay probably COST US TRAFFIC to our own sites. With a
high lighter in my hand and a pen sticking out of my mouth, I was
highlighting passages and scribbling notes to myself for things I need
to do immediately to have an impact on my own traffic. Yes, there were
things I do already, but you know what, even the proverbial blind
cyber-hog is finding an acorn here or there, so that was expected.
What was not expected, and the reason you should zip over to the site
http://www.Traffic99.com/ was the number of things I read that made me
go "Aaaahhhh". The many, many insights you gain make this course one
for your "must have" library. I am glad I have it in mine. Get it
before you competition does.
We had too much time on our hands this week I guess. We created two
fun pages that you might enjoy. Drop by to see them at your leisure.
Please pass them on to your friends if you enjoy them.
http://stealthpromotions.com/y2k.htm and
http://stealthpromotions.com/menmean.htm
3.##################################################
Worthy Newsletters:
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2-4
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helps you get there, it's the best FREE email newsletter for
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C. "Insider's Secrets to Driving Massive Traffic to
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Send an email to businessez@aol.com and put
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D. Get a FREE subscription to Web Wealth Gram
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Please let the publishers know you heard about
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Find more terrific ezines by visiting some of our
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4.#################################################
Mixed Bag:: Editor's Ramblings
*NetWork Solutions, the dot.com people, are going to stop accepting
your IOUs for new domain names. They are attacking the problem of
domain squatters who pounce on names and hope to resell before the
InterNic fee is due. Probably a good idea, but probably not really
needed. Despite protestations to the contrary, there are LOTS of
dot.com names available that will work. My 2 cents.
*GoToWorld announce its CPM rate this week..a dismal $2.05.
That will not inspire some of us who have been early supporters.
You will recall that I warned you that I believed bad news
might have been in the works. It was. The good news is a
much improved user information center and promises of professionals
who will increase CPMs in months to come. We will see. We
hope so.
*Elsewhere, DeskTopDollars finally rolled out its software,
THEN suddenly told users that "overwhelming" server activity
would require some down time. There were some complaints
about how well the software was working, but as with GoToWorld,
it is early.
*Still elsewhere, ItAdsUp and 1Navigator popped up out of
nowhere. 1Navigator seems to be a pay per click version, and
the software is ready now. ItAdsUp looks more promising for
money for you and I, but the software is in the works for
another month. Find the details where we discuss all the
"surf/get paid" programs. http://stealthpromotions.com/pts-table.htm
*Thanks to all of you who responded to my plea for votes
at InfoJump's site. Wow. We made dramatic improvement
in rankings. I really appreciate it.
5.#################################################
This Week's Classifieds:
___________________________________________________
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1-1
__________________________________________________
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_________________________________________________
Help wanted. We need associates to help fulfill a
need that is growing in demand. Earn residual income
when you assist others in finding the BEST service online.
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1-1
_________________________________________________
Were hot dogs ever made of dogs? How do astronauts
use the bathroom in space? What's so French about
French fries? For the answer to these and other questions,
get the Secrets Revealed mailing from MailBits.com.
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1-2
__________________________________________________
Can You Handle the Traffic?
If you can type an ad up to 25 words describing your
web site, compelling the reader to visit your site, or
just write a great headline, you're in.
http://www.freelinksnetwork.com/links/join/
1-1
6.###################################################
Guest Article:
Ads Not Pulling? Don't Blame the Publisher Yet!
Ad Writer's Tips and Tricks
By: Robert Olson
We all work hard to write that hot prospect pulling ad
but many times we get little or no response at all. Publishers
take alot of heat when it comes to this problem. Just the other
day I listened as an ezine publisher told a story of a guy who
wanted all his money back when his ad didn't pull. Should the
publisher give a refund?
For many years I was an advertising consultant in the mail order
industry. I heard so many people complain about how bad so and so
publication was and how it didn't pull any or very few responses.
Sometimes, people never consider that their ad may have been to
blame for the outcome. As advertisers, we need to shoulder the
responsibility. We need to understand that to write ads that pull,
means learning another profession or at least learning the bare
basics so our advertising is not in vain. Read on and you can
discover a formula used for decades by successful copywriters.
First, think about words for a moment. Think about how powerful
they can be. Words.... so powerful they can cause people to fight
or a whole country to go to war.
Words make us laugh and they can make us cry but they can also make
people buy! Ads written with a proven formula and with the right
words can pull responses like crazy. If the ad is in a place where it
can be read for years, the responses will just keep coming. One of my
best ads was placed in mail order publications back in 1993 and today
I still get responses to that particular ad everyday! Here is that ad:
Save up to 50% on Groceries!
plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
This ad was written using the basic formula that most copywriters use.
The fact is, that anyone can use this formula and when you do, you will
see measurable results. Here is the formula:
attract - Attention
generate - Interest
stimulate - Desire
ask for - Action
When people are scanning ads, and their eyes move across your ad, you
only have a few seconds, if that, to capture their attention. The
first objective is to write a headline that can attract the reader's
'Attention'. This is the first step of the four part
formula for writing successful ads. You want it to be your ad that
grabs the reader's attention. You may have to write pages of different
headlines to get one that stands out from the rest but this is really
a small price to pay and can make the difference between success and
failure.
Start by writing down the main benefit of your product or service.
A benefit is something that fills a need in the reader's life. It may
be more money or better health. It maybe a service that saves valuable
time or just makes life easier in some way. When you know what your
main benefit is, start writing headlines using power words to emphasize
and magnify your main benefit. Before you begin, it would be wise to
read ads for the purpose of learning to write ads. You will start to
see the big differences between ads.... from the bland to the downright
compelling! One person might write 'Eggs for Sale' but the next person
may make his eggs sound so much better even if the eggs are identical!
'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?
Once you have a headline that you feel can grab the reader's attention,
your next job is to develop 'Interest and Desire'. As with most ads,
you will have to do this with a limited amount of words so don't waste
them! The reader of your ad should be persuaded that what you offer
will solve one of their problems. Let them know that your Herbal Pain
Relief Formula really will give them a pain free life once again!
Use power words to emphasize the benefits they will get if they respond
to your ad. Solve one of the reader's problems with words and your are
just about there!
One of the biggest mistakes made by ad writers is when they fail to ask
the reader to take 'action'. If you have a Herbal Pain Formula website,
you might close the ad by writing 'To End Your Pain - Click Here! If
you want the person to respond by email, by phone or to write to you,
tell them how to respond. If you don't tell them to respond they
probably won't! Here's how an ad for a herbal pain formula might read:
Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
Ad writing or copywriting is an art and you can't learn it all from
any one article. But if you will seek out the information and spend
some time at developing this art, you can see a difference in your
response rates. With time, you may even write an award winner that
could pull for years to come!
Robert Olson publishes FreeWebPromote a tutorial based newsletter for
internet beginners. Visit the FreeWebPromote website and place your
ads on 3470 High Traffic websites with one click. Plus get Free
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####################################################
Until next time-
Plan your work. Work your plan. Succeed.
Chris Kilian, Stealth Promotions
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Trade links with us at
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Build more traffic to your site with a free
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Easy set up when you click "apply for classifieds"
Thanks to those 316 sites in our banner family.
We love ya.
Get your report in the Report Network and generate
more Traffic. http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Make suggestions, give us comments, good or bad.
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Expect more tips, hints, websites, tools and advice
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next issue.
Please forward this whole message to friends or
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All contents Copyright (c) 1999 Stealth Promotions,
except where indicated otherwise. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of
their respective owners. All contents provided as is.
No express or implied income claims made herein --
your business success is always dependent on many
factors, including your own abilities and efforts.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or
consequential damages.
Find back issues of this newsletter at
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Visit our Article Library at
http://www.stealthpromotions.com/free_reports.htm
Contact Information:
Stealth Promotions' Secrets for Success
PMB C-1173
701 Capital of Texas South
Austin, Texas 78746
Phone: 1-512-330-0404
Fax: 1-512-328-8323
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