####################################################
>From Chris Kilian, Stealth Promotions
Austin, Texas
email: chris@stealthpromotions.com
Welcome to the 51st Issue of Secrets for Success.
October 27th, 1999
This is a 100% opt-in newsletter delivered to
webmasters, marketers, and others seeking online
success. Your email address is protected and we
will NEVER share your information with anyone.
Promise.
Thanks for allowing us to come into your inbox again
this week. We know you control our access to you,
and you can stop further delivery anytime by following
the instructions at the bottom of this email.
We are honored to be able to speak with you again.
Here is what we have for you this week.
####################################################
Contents:
1. Editor Ramblings
2. Guest Article: ARE YOU BUILDING YOUR BUSINESS
BY GUESSING OR TESTING?
3. Useful Sites: Online Gold Mines.
4. Worthy Newsletters: Add yourself as a subscriber
5. Surfing News
6. Great offers for you from our advertisers
7. Guest Article: The Search Engine War!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A message from this week's sponsor:
AUTOMATE YOUR EMAIL FOLLOW UP RIGHT FROM YOUR PC!
Control your precious time! Powerful Microsoft Access
based software tracks all your contacts and automatically
follows-up with as many message series you want. Easily
convert leads into sales in less time. Put your email
follow-up on autopilot. With 2 clicks, you can follow up
with your prospects, customers and Associates as often as
you want. Try Postmaster today for FREE! FREE reseller
program too!!!
Visit:http://www.stealthpromotions.com/af/pst.htm
New around our site this week is an index that is waiting
for your pages. We have created an index called, Top 100
FUN pages where we hope to have many of you list your fun
pages. The kind of pages we have in mind are the type you
might forward on to a friend via email or ICQ. There are
only 10 lonely pages at the moment, but they are freindly
and waiting for your pages too. Bringing together a group
of quality FUN pages will result in more exposure and hits
for all the sites that participate. There is no cost to
add your pages. Add as many as you have. Tell your friends
and family who make these kinds of pages to add theirs too.
You can start spreading a little joy across the net by
making your contribution at: http://www.stealthpromotions.com/autorank1.htm
See the index itself at: http://www.stealthpromotions.com/autorank/autorank.html
We look forward to your contributions. I know we have some
very creative folks out there.
ARE YOU BUILDING YOUR BUSINESS
BY GUESSING OR TESTING?
Copyright 1999 By Bob Leduc
A distributor for a network marketing company called me this
week for help in promoting her business. Julie places ads in
ezines (email newsletters) to generate traffic to the free
website provided by her company. She also sends postcards to
several targeted mailing lists to generate inquiries and
traffic to her website. I asked her what was producing the
most profitable results. She answered, "I don't know."
It's amazing how much money some business owners spend on an
ad, sales letter or other business promotion without
evaluating how much profit it produces. Your advertising
decision is only a guess if you don't know how much profit
it's likely to produce. Advertising based on guessing is
gambling with the future of your business.
INCREASE PROFITS AND REDUCE RISK
Effective testing increases your profits and reduces your
risk. Decisions based on the results of continual testing
put you in control of your business profits. I once
increased the response to a postcard promotion from 3
percent to over 20 percent by constantly making changes
based on results revealed by repeated testing.
Testing may be fun for engineers but it's boring for most
entrepreneurs. That's why many business owners avoid it. If
you're one of them, you're making an expensive mistake. The
benefits you gain and risks you avoid by testing make it a
valuable function you can't afford to ignore.
You may want to copy the 80/20 guideline I use if you find
it difficult to test your marketing efforts on a regular
basis. I simply invest 80 percent of my advertising budget
in proven promotions and 20 percent in testing new
variations. This formula generates a constant stream of
profitable business from proven promotions while forcing me
to continually test for better results.
CONTINUALLY TEST EVERYTHING
Continually test and evaluate everything you use or do to
promote business. A partial list of things you should test
includes:
* Different offers
* Different ad copy
* Different webpage layouts
* Different sales letters
* Different media (where you place ads)
* Mailing lists
* Different guarantees
... and some less obvious things like:
* Timing of your advertising (day of week, week of month)
* Products and/or services offered (or combinations of them)
* Networking activity (time and money allocated)
* Affiliate programs (time and resources to promote)
TIP: Test the headline for an ad, sales letter or webpage
before testing what follows it. Find the headline that
attracts the most readers before testing what the headline
attracts them to read.
Test only one change at a time or you won't know what
variable produced the new result. Code each variation you
test and track the results. Every time a change produces
better results, make it your new standard and continue
testing. There is no such thing as the perfect promotion.
But continual testing gradually gets you closer to it.
Testing is boring work for most business owners. But it pays
off in higher profits and reduced risk. Start testing today
if you've been avoiding it. Implement a program to
continually test and evaluate everything you do to promote
your business. The steady increase in your profits will
surprise you.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject:
"Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
www.RequestAmerica.com helps businesses find
new clients.
You can register for our free service so that whenever a
business or consumer goes on line searching for a web site
designer, an internet consultant or an e-commerce solution
provider, you will be notified automatically. This is a
free service, whether you are buying or selling you should
check it out.
So you fancy yourself a great stock picker, sports fans,
entertainment experts or whatever? Wanna bet? This past
week or so like I do not have enough things to fill my time
I have been betting pretend bucks on the outcome of such
diverse topics as stock market swings, who would make the
most money at the box office, and America's cup racing.
If you get it right, your million dollar portfolio goes up.
Gamble for free with the chance to win a real $10,000. http://www.fantasyfutures.com
Website Tracker claims to be the world's first free & no banner
web site tracker. They provide details on visitors to your site.
The service is free and this kind of information needed to test
results of your campaigns. Drop by to see their offer. http://websitetracker.com/index.html
A. Register to Win Over 100,000 Ezine Ad Impressions Every Week!
Plus Get 10+ Time Saving Killer Webmaster Applications in One!
Swiss Army App 2.0 is here! Do you use the 3 Habits of Highly
Successful Websites? Find out what they are and learn how to
Automate Them Today with this Power Tool. http://www.ezinehits.com/
1-3
B. Smart on the Net? You NEED to be, and WealthFunnel News
helps you get there, it's the best FREE email newsletter for
anyone trying to make MONEY online - insider secrets, tips,
articles, special deals, Internet resources, and MORE!
Subscribe at http://www.wealthfunnel.com TODAY!
7-10
C. "Insider's Secrets to Driving Massive Traffic to
Your WebSite!" Subscribe to one of the fastest
growing newsletters on the internet Today!
Receive TONS of free items to promote your site.
Send an email to businessez@aol.com and put
"SUBSCRIBE" in the subject line.
8-9
5.#################################################
Surfing for pay this week:
Just when you start to learn all the names of the players
more are trotting out onto the field. Several new surf/getpaid
companies have popped up. Here is a brief introduction and
my opinion.
Winner of the most impressive debut for a surf/getpaid company..
drum roll...
mValue held off on getting members until they could release
the ad-delivery software IMMEDIATELY. GoToWorld did do the same
but their software was clunky and resource-hungry. mValue's
ad bar is not. Not that they have been problem free. Their
software awards "points" that will be traded for prizes/cash in
the future, and some users are complaining that they can't get
the counter to add points as it should, even when they do
everything right. Well, no one is perfect. I feel good about
them and that is NOT just because they are having a contest with the
top prize of $1,000,000 or the fact that you can get paid $50 if
you are one of the first people with 5 personal referrals. http://stealthpromotions.com/af/mv.htm
VIPBenifits is also newly opening its doors. Paying a healthy
rate of 60 cents for you, then 15 cents, 3 cents, and 2 cents.
Software is expected in a number of weeks. Payments to you
begin when you acheive a resonable $30 in your account. The
software will create a bar that is small, moveable and will
not interfere with you surfing. http://stealthpromotions.com/af/vip.htm
Urge2Net. The plan is to share ad revenue ($urfReward$) with
members with their estimate that you will be earning close
to $1.00/hour PLUS more for your referral's surfing time
(10 cents/hour for direct referrals and 5 cents/hour for
4 levels). Launched only in October 1999, this service will
be offering a number of other services on their site.
Software is due out in weeks. http://stealthpromotions.com/af/u2n.htm
PaysU promises to pay you and your friends Pounds of money,
British Pounds. They pay 5 levels deep. Promise the software
to make this work is coming soon. This was just launched
October 18, so it is worth joining and watching http://stealthpromotions.com/af/pu.htm
The last new kid is a program that promises you rewards for
a variety of things is CashMap. They say you can earn
Earn Map Dollars for responding to free offers, visiting
web sites, conducting research, and shopping online. Earn
a 10% bonus on all Map Dollars earned by your direct and
indirect referrals. This might be of interest those of you
struggling along with Macs or WebTV, since you can participate
by going to the sites and doing what is required to earn
"Map Dollars". http://stealthpromotions.com/af/cp.htm
Meanwhile, elsewhere:
AllAdvantage, the KING KONG of these programs, has remained
quiet about the hours they will pay for in November. My own
guess is that we will have to wait this month anyway. If they
get a good response to Christmas season advertising offers, I
think we could see some increase going into next year. In the
meantime, members, me included, are watching happily as new
members and new surfers are added to the fold. Like John in
the Widerness, I am crying out to you folks sitting on the fence
to climb down and join us. Life ahead with AA will not be Heaven
but you may be tempted to give yourself a little H if you miss
this HUGE boat of opportunity. http://stealthpromotions.com/af/all.htm
ePIPO's second version of ad-serving software seems to
be getting good marks so far. Thanks to a group of
motivated beta testers, more improvements are expected
before final release. http://stealthpromotions.com/af/ep.htm
ValuePay is beginning a weekly web lottery for all
its members. Members play up to 7 days a week, picking
7 out of 21 numbers. Top prize is $2,000. Not bad, and
their programers say the release of their ad-serving
software is coming soon. If you are not a member because
you want to earn money from surfing, but you just enjoy
contests, ValuePay is providing another reason to join. http://stealthpromotions.com/af/vp.htm
GoToWorld is due to announce CPM rates again soon. Don't hold
your breath for it to be adequate to hold onto surfer interest.
It was a great publicity stunt, or a failed attempt to compete,
but either way it will be over soon, and the parent company
can return to selling translation software that I hear is pretty
good stuff. http://don't-bother-right-now.com/
:-)
DealVeiwer and HitMaster have both been SPAMMED off the
net. Don't hold your breath for their return.
6.#################################################
These folks have paid for your attention, please
give it to them, and let them know you found them here.
___________________________________________________
Is Ezine Advertising REALLY effective? Find out without
SPENDING a fortune! How does $2 per AD sound? Circulations
range from 300 - 10,000+!! Full details at this url: http://hop.clickbank.net/hop.cgi?stpromo/dollarday
2-4
___________________________________________________
YOU DON'T HAVE TO SELL SEX TO MAKE
MONEY! This PROVEN marketing system is
simply genius! The CookieCutter is a 3-part system
utilizing a KILLER classified ad, a POWERFUL
one-page sales letter, and a TOP QUALITY product.
Details at: <mailto:pieceofthepie@aweber.com>
Set up your business TODAY and literally start
receiving checks TOMORROW!
<http://www.cc-pages.com/vips/SouthardEnterprises/index.htm>
1-1
__________________________________________________
Fixed Flat Rate CELL PHONE? FLAT RATE Long Distance?
One Time Fee Internet Service? BILLS Killing YOU? ONE
Fixed Fee each month and TALK ALL YOU WANT:
Details at: <mailto:flatrateassoc@prosperity2u.com>
HOT Technology brings POWERFUL savings and/or
STRONG paychecks. FREE Tip for you: WEB 4 LIFE #173#
One Time Fee Internet Access <http://www.web-4life.net>
1-888-267-1122
<http://www.fixedrate-longdistance.com/members/13177>
1-1
_______________________________________________
#1 Dental Plan - Great Value & Benefits!
You save up to 80% on dental services.
Specialists included. FREE vision Care
Program and FREE prescription Card Program
included. Only $9 month for individual
and only $15 month for household coverage
with no deductible and no claim forms.
Start your savings today!
<http://www.biz-tips.com/value>
1-1
__________________________________________________
"Surfing for the Best Buys?" Printer
Products Etc. Your Best Source for High
Quality Compatible Canon and Epson Ink
jet cartridges. Save you up to 63%.
Delivery 2-3 days and 100% Satisfaction
Guaranteed. "Saving You Money Is Our
Business."Safe Shopper Site Approved.
<http://www.printerproductsetc.com/index.htm>
1-1
_________________________________________________
Just imagine receiving credit card and check payments
every day in your mailbox. Could it really happen to you?
This FREE software will show you how it can. Find out for
yourself today! http://www.zyworld.com/msl672/index.html
1-1
__________________________________________________
The nation's largest discount dental, vision and
prescription service is looking for motivated
brokers who want to own their own business plus
make 30% commissions on sales and recruiting. http://www.jtdbizopps.com
1-1
_________________________________________________
Own your own online computer store with
access to over 20,000 popular products!
Would you like to have someone else handle
inventory, payment, and shipment while
you simply collect commission checks?
Details: <mailto:homebasedbiz@getresponse.com>
Tech-savvy or not, find out how to make
your dream a reality TODAY!!!
<http://www.newagepc.com/success1824.htm>
1-1
_________________________________________________
GET PAID TO SURF THE NET.
even when your friends surf or theirs or
theirs...Costs nothing ever...nothing
to sell. If you are online 25 hrs/m anyway
then this is the easiest way to add some
monthly income. CHECK THIS ONE OUT!
<http://www.csolve.net/~robmusic/surf.htm>
1-1
__________________________________________________
Get Inside with the $$$ Nerds. FLAT RATE Long
Distance NOW! Flat Rate CELL PHONE soon:
flatratecellphone@hotmail. These products are not
for weak Old School types. This is technology
driven. Are you driven? If not, at least Save $$ as
a client: flatrateassoc@prosperity2u.com
1-1
Wouldn't it be nice to receive hundreds of hits in a week from the search
engines for free? Is it the best targeted traffic you can get? Maybe or
maybe not, but who can turn down free traffic. Not everyone can win at the
search engine game, but you can give yourself the best odds by doing
everything possible to rank yourself higher. There are numerous of ways
to accomplish this. In detail explanation, the information below is every
know way brought to my attention. Hopefully, after you finish reading this
article, you can get your web site in the top 30 positions in all the major
search engines.
Meta Tags
Before you get started with anything, you need to create some meta tags
and place the coding into your web site. To learn how and what to do with
meta tags, please visit http://searchenginewatch.com/webmasters/meta.html
It is a great resource full of helpful information.
Keyword Writing
When you write your text for your homepage, try to place a variation of
your keywords throughout the page. You want to place the keywords
as many times as you can, but do it throughout the entire web page
and make sure it sounds professional.
Link Popularity
I have recently read that many search engines are starting to rank the more
popular web sites higher, due to popularity. If you owned a search engine,
wouldn't you rank the popular ones higher? What they mean by that
is how many sites are linked to you. There are a few ways you can get
people to link to you. You can trade links with other web sites, but the
numbers will not be very high. Or you can submit your web site to the
pages people call Free For All Links (FFA). Two good resources you can
use to get your site listed on hundreds or even thousands of pages, are http://www.linkomatic.com and http://www.ffaomatic.com The more pages
that are linked to you, the better you are off! You can check your link
popularity at this web site: http://www.websitegarage.com
Paid Ranking
Now, you can pay for your ranking on a few search engines to generate
your traffic. If you don't want to fight the search engine war or you have
some spare money, then you might want to check this out. The leading
pay ranking search engine on the market today, is Goto.com They were
the first people to start this type of service. Another one that is following
their foot steps is http://www.findwhat.com.
This type of search engine
can be a very effective way to market your web site due to the fact that
you can get targeted visitors as cheap as one cent per click! The top
positions are ranked accordingly to who wants to pay more.
Ranking Software
There is now software you can purchase that will help you keep up with
your rankings with the major search engines. A very highly rated program
that can help you succeed with the search engine war, is Web Position.
This software has been highly rated with 5 stars from ZDNet. This software
is probable the best and most effective one you can get today. You can
get more information on this software here: http://www.webposition.com/
Domain Name
It has been know that many of the major search engines like Excite, rank
web sites higher if they have the keywords in their domain name. What
you might want to try doing is get a domain name, if you do not already
have one, that has a keyword in it related to your business. Another idea
could be to register another domain name that has a keyword or two in it,
and point it to your original site. This could bring you extra free traffic from
the search engines.
Search Engines
To get ranked, make sure you are listed with the major search engines
below. It is a good idea to submit your web site once every few weeks
to keep your listing fresh. I would recommend doing this manually, so
you know that your site has been submitted properly and was accepted.
This should get you started with the search engines. Once you are
listed, you might not even have to fight the war, and sometimes when
you step back, it can just fall into place. Good Luck!
-----
Curtis Stevens is the owner of the Internet Marketing Success. A free
weekly newsletter that is shipped directly to your e-mail box full of Internet
marketing and promotion secrets. A little good advice never hurt anyone
and everyone can use this valuable resource on a consistent basis! Visit
here: http://www.imsnewsletter.com for more
information or send a blank
email to: mailto:subscribe@imsnewsletter.com
to subscribe
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Trade links with us at http://www.stealthpromotions.com/cgi-bin/linkt.cgi
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Build more traffic to your site with a free
classified site that lets you give away great
traffic-building tools and get your own banner
seen. http://www.stealthpromotions.com/af/le.htm
Easy set up when you click "apply for classifieds"
Thanks to those 344 sites in our banner family.
We love ya.
Get your report in the Report Network and generate
more Traffic. http://websitings.com/rep/us.cfm?u=727092
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thanks to Oaknet Publishing who helps deliver
this newsletter. If you would like some help with
your ezine, get more details at http://www.oaknetpublishing.com/services/welcome.cgi?181
**********************************************
Ad Rates Ad Rates Ad Rates Ad Rates Ad Rates
**********************************************
Would you like YOUR ad seen by fellow subscribers?
with SEND SUB COUNT in the BODY of the email
**********************************************
We are VERY interested in your feedback.
Make suggestions, give us comments, good or bad.
Share your thoughts with email to mailto:spezine@stealthpromotions.com
Expect more tips, hints, websites, tools and advice
to increase your web traffic and internet success
next issue.
All contents Copyright (c) 1999 Stealth Promotions,
except where indicated otherwise. All rights reserved
worldwide. Reprint only with express permission from
copyright holder(s). All trademarks are property of
their respective owners. All contents provided as is.
No express or implied income claims made herein --
your business success is always dependent on many
factors, including your own abilities and efforts.
Advertisers are solely responsible for ad contents
and publisher accepts no liability for direct or
consequential damages.
