####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
E-mail: chris@stealthpromotions.com
Secrets for Success
Issue 69, March 22, 2000
This is a 100% opt-in newsletter delivered to
webmasters, marketers, and others seeking online
success. Your email address is protected and we
will NEVER share your information with anyone OR
trade our prized list of subscribers with any
other list of subscribers. Your info is PRIVATE.
Promise.
Here is what we have for you this week.
####################################################
Contents:
1. Editor Ramblings
2. Article: The Written Word - How to use it to
Create Powerful Sales Letters.
3. Useful Sites: Online Gold Mines.
4. Worthy Newsletters: Add yourself as a subscriber
5. Surfing News:
6. Great offers for you from our advertisers
7. Article: Put Your Blinders On and Focus!
8. Pro-Motion
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A message from this week's Top Sponsor:
Hey, you geeks, get paid doing what you love!
Wouldn't it be cool to find a potential earning opportunity
waiting for you every time you got online? Become a handtech.com
Technology Consultant and get paid for being an technology
expert. We give you all the tools you need to convert your
tech-expertise into cash. Get started today with fully
interactive online training and sales leads.
*You probably recall the explosive growth that both
X.com and PayPayl.com had when they were paying you
and I cash for expanding their client base. There is
now an ezine that is aggressively growing its list.
For each of you who joins as a subscriber, they are
paying the you $20 cash (US only I think). Beyond that
they are paying YOU $25 for every 5 new subscribers
you add to their list. Is it real? Dunno. Probably
worth a peek. There are a few problems with this offer.
First, no word on how you and I get our money. None.
If you find it anywhere on the site, let me know. That
doesn't mean it won't come, but I would like them to
tell me how/when I get paid. Second, your referrals
are required to complete not one but two blank spaces
for you to get credit. Your referral must add your
"member ID #" and your email address. I have been testing
only about a day, but I can tell you be next week, if I
remember to do so, how many visitors I get vs signups.
I have the "sales letter" in an autoresponder, so if
someone sends for the info, I presume they will visit
the site, and some will join. We'll see how many join
with my info. (By the way, if you want to join to get
your $20 that will be fine by me, and I appreciate your
cost-free $5 contribution to the light bills around here.)
The last problem is that you will have to run through a
page full of boxes that you check or leave unchecked about
your interests. This is so you get only the info you are
interested in when they start publishing sometime later
this year. Will it "work"? Will you get paid? Maybe.
I joined, and I am telling you folks about it, but I am
kind of the test subject for many programs before I push
you towards them. For you early adapters here is what
they say and instructions for joining. Notice there is
a BIG bonus for joining and referring now.
By visiting http://go.fast.to/myemag (brought
to you by
studentprofit.com) and subscribing to a FREE eMagazine
we'll pay you $20. It's that simple!And that's not all!
myemag.com will pay you $5 for every new subscriber you
refer. Get a 50 dollar bonus for every 5 referrals until
March 31!
Visit http://go.fast.to/myemag for more
information.
When you first visit the site enter as a 'New User.'
Be sure to enter my User ID# 10005201 when asked for
the 5 or 6 digit User ID#. [My quick note-you can see
my number exceeds the "5 or 6 digit" description. I take
that to be a case of static instructions falling behind
actual new subscriber signups.]
You will also be asked for my email address which is:
*You and I are probably NOT Steven King. Well, OK, we
are DEFINITELY NOT Steven King. If we were, we would be
toasting our three day sale of a short (for Steven) book
of 60 pages or so. Seems that in the first three days,
he racked up sales of about $450,000. How? Did you miss
it at the book store? Nope. All electronic my friend.
He created and sold an ebook. Maybe $450,000 is a little
high for a goal for your first ebook, but this week's
results prove again what Ken Envoy and Monique Harris
are talking about in their terrific product "Make Your
Knowledge Sell". I continue to believe that all of us
have at least one ebook in us. Create it and sell it for
$2.50 like Steven did, and you will get some cash flow
going. Make it valuable, and sell it for more, and you
increase your income. Might make taxes a little easier
to take next month. The methods to creating your cash
machine are all layed out, like gifts under a tree. You
going to just look at the wrapped presents and wish you
could have the gift, or are you going to get into the game?
Your choice. Your future. I promise the package is way
UNDER VALUED. See what I mean. Get your own copy of MYKS. http://www.roibot.com/w.cgi?R258_myks
*Confession is good for the soul. I goofed a URL for an
advertiser last week. Rather than send a separate email
with that mistake correction, I am running the ad 4 more
times for free. By the way, the service, IFreedom, a free
dial up service is the one I use on one of my own computers.
I like it just fine, and I bet you will too if you give it a
try.
*To the couple who wonder..Yes I recall. Soon. Promise.
The Written Word - How to use it to Create Powerful
Sales Letters.
By Chuck Crawley
The *written word* is the most powerful source of influence
in the universe. Just think about how the daily newspaper
forces the opinions of the people who live in your hometown.
The *written word* is AWESOME!
So, how are you using it to *influence* your web site
visitor or target audience in your email marketing
campaign?
You CAN write Dynamic, opinion-changing ads, web page content
and Sales Letters if you just follow a few simple techniques.
Learn how to breakdown your ideas into simple steps and you
can create marketing materials that forces people to obey your
commands and put your online marketing efforts in *over-drive*.
A Simple Sales Letter Template:
To create a great sales letter for your website or
Autoresponder, just follow these 4 easy steps.
Step 1:
=======
** Take your best *shot* right up-front.
Your sales letter must *Grab* attention starting with the
first line of text. Blow it here and you're Doomed. If you've
done your homework, then you know what the Most Appealing
Benefits of your product or services are. Use them at the
very beginning of your letter. A bulleted list of STRONG
benefits will keep them reading.
======================================================
How has your Bowling game been lately?
The TURBO THUNDER ball can:
* Increase your scoring by over 25 pins.
* Decrease the effort that you have to make to Explode
the pins.
* Make you the envy of your bowling team.
======================================================
Notice how I only mention the emotional benefits (What's in
this for me?) that a bowler is looking for. No technical
stuff here. We'll get to that later. The longer the list the
more you'll get the reader involved with your proposal.
Step 2
======
** Throw in a few technical goodies
Tell them why this product is better than the rest. Do it
quickly. You don't want to bore your audience.
======================================================
The TURBO THUNDER is made of pure titanium stock with a
revolutionary weight block that was designed by scientist
at the NASA space center.
You can choose from eight (8) custom colors and five (5)
different surface stocks.
======================================================
The technical stuff is necessary but your primary goal here
is to *make sales*. Sales are made by sparking the
emotions. So, move past this part quickly.
Step 3
======
** Convince them WHY they should BUY!
Use your best stuff here. Give them a powerful reason to
buy your product or service.
1. Use testimonials.
"First time on the lanes with the TURBO THUNDER, I shot
my first 300 game."
Chuck Crawley, Newport News, Va.
2. Tell them why they should only buy from you.
We have made a special arrangement with the TURBO THUNDER
manufacturing facility to get the first 1000 balls hot off
the assembly line. Because of this Special deal with the
manufacturer we can offer this product to you at an
unbelievable price.
3. Offer a Guarantee that's Irresistible.
If your scoring with the TURBO THUNDER ball does not
increase by more than 10 pins after the first 60 days, then
you can return the ball back to us and get your full
purchase price refunded. No questions asked!
4. State your very best offer.
The TURBO THUNDER will hit the streets with a retail price
of $250.00. Purchase the TURBO THUNDER from us within the next
15 days and you can own this revolutionary product at 50% off.
Yes, that's right. Get the TURBO THUNDER within the next 15 days
for an amazing price of $125.00.
Follow these steps in this part of your letter and you will
have them reaching for their credit cards.
Step 4
======
Create a SENSE of URGENCY to Buy NOW.
Don't *drop the ball* here. You must create a sense of urgency.
Then tell them EXACTLY how to order and how easy it is to do so.
The TURBO THUNDER ball is only available at this special discount
price for the next 15 days. So, you must order today. This offer
will NOT be available again after the expiration date.
To order today just follow these easy steps.
Click on the order link below.
Fill out the order form on the secure order page.
Or
Pickup your telephone and dial 1-800-999-9999. A friendly
operator will help you to complete your order.
The Awesome POWER of the *written word* can work for you. Just
use these easy steps to create your next sales letter or
web page content.
======================================================
Chuck Crawley has been a home-based business owner for the
last 12 years. Get his Free Report on how to:
"Unleash the Most Powerful product that you NOW Possess."
You'll learn How to possess it INSTANTLY. mailto:intprom-info4@online-venture.com?subject=WWord
You will recall that I recently added a firewall program
to my computer to keep unwanteds out. I love the program,
and I really like that it is free. Even the upgrade due
out soon is free. So when a fella who is helping me keep
the bad guys from using my computer tells me something, I
listen. Here is a cut/paste from his recent email. I think
it is worth your time:
Internet Privacy:
OptOut?
Several weeks ago a scare swept through the Internet community
regarding alleged Internet "spying" being done by a very
popular advertising system known as "Aureate" (now renamed to
"Radiate".) Since the Aureate system is "carried" into the
user's PC by more than 400 popular freeware programs (like
Go!Zilla, GetRight, CuteFTP, and others), and is currently
installed and running in over TWENTY-TWO MILLION PC's!!, the
threat that this software was "spying" on its users was of
great and immediate concern.
My initial analysis of the Aureate system revealed that MUCH
of what had been claimed was completely unfounded. However,
that analysis DID raise enough concern and questions that I
decided to look further...
What I discovered was that this system WAS secretly running as
a "parasite" on your Netscape or Microsoft web browser, using
your browser's Internet connection to communicate with Aureate
servers in the background without the user's knowledge or
explicit permission! This meant that the Aureate software was
running and communicating over the Internet even when the
hosting "carrier" freeware, which brought it into the system,
was not running! This browser "parasite" had also been
implicated in frequent crashes of those browsers. And even
after the "freeware" which brought this parasitic software
into the user's machine had been completely removed, THE
AUREATE SYSTEM REMAINED INSTALLED AND OPERATING SECRETLY!
This was not okay.
A reading of Aureate's developer web site shows that the
freeware authors are receiving payment from the advertisers
in direct proportion to the number of advertisements actually
viewed and the length of time they are shown. In order to do
this, the actual use of the various programs MUST be monitored
and reported back to Aureate.
This bothered me too.
So ... since I already knew of other similar sounding problems
with "Adbots" being secretly installed in user's machines (The
ZoneAlarm firewall discovered a different one running in my
own machine!), I decided to create an easy-to-use tool to
check for the presence of known "baddies" and -- optionally --
remove them from the computer for the user.
The program is called "OptOut" because it allows users to "opt
out" of the use of unwanted advertising software on their
machines.
I wrote it in 100% assembly language over the past two weeks,
it's a nifty little 32K bytes in size ... and the "Preview
Release" is ready for you to use right now!
Please see the new "OptOut" page on the grc.com web site for
more information and news about Aureate and OptOut. You can
download it from there too...
A. JUST FOR YOU FOR FREE! mailto:webmaster@BusinessStructure.com
for information on all your Internet needs. GET YOUR FREE
subscription to "Business Success NOW" newsletter packed
FULL of online Marketing MAGIC you HAVE TO HAVE to
successfully do business on the Internet. ($99 value)
Subscribe today and receive a 40 word Ad in my next
issue. Visit today http://www.BusinessStructure.com
9-10
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and PROVEN METHODS in WealthFunnel News, FREE to you now
for a limited time! And for the first 100 subscribers,
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Just mailto:webmaster@wealthfunnel.com
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9-10
Please let the publishers know you heard about
them here.
5.#################################################
Surfing for pay this week:
Ignifuge goes incognito. Seems like I have been fooled!
I have been telling you about Ignifuge. 10 visits a day
and easy pay. The punchline is that checks that were due
in mailboxes already are missing. Worse than that, so was
the site. Rumors have the head honcho running to Ireland
with whatever funds he captured in this several month long
scam, if that is what it turns out to be. To early to
put the final nail in the coffin, but this one looks now
like a stinker. The site is apparently back up today, as
I get this ready for you, but some are still not able to
log in to get visits tracked. We will see.
Elsewhere, and on a happier note, checks are popping up
in mailboxes for GetPaid4 and others. Nice to know. I
will have to check for mine later today. Looking for
some cash from CashSurfers too. That would be the first
from them and GetPaid4 if true.
ClickDough had some people worried for a bit, so much so
they sent out a note to members to explain the "stats" on
members pages. The cash total being shown is for your
personal surf time at $0.19/hour plus your downline's surf
time for JANUARY ONLY. I was really worried for a second
when I saw my efforts were worth about $6. Then I figured
out the difference, but others were not sure what was going
on until the welcome email explaining this detail to us all.
Careful reading of the RadioFreeCash site explains that the
kickoff for the paying portion of the program may start
closer to May than April. So what else is new with these
kind of companies. I am still looking forward to it.
Vituads site has been down for about a month, but they say
they are under heavy repair and will be back soon, better
than ever. I need more before I can recommend them.
Still elsewhere, there is a warning going out to members of
MaxRef websites. Seems some eager vigilantes have created
some very clever bots that are now patrolling the newsgroups.
When they come across your "SPAM" such as a signature or,
if you are silly enough to do it, your more blatant attempt
to get referrals for your programs, these automated bots
go into action. They quickly, automatically email the "abuse"
department of every domain mentioned in your usenet posting.
Since most of those complaints are being taken VERY seriously
you may have to defend yourself against a SPAM complaint, and
you face losing your referrals and being kicked out of the
program you were promoting. Best advice. Do not promote your
programs this way. From what I understand, there is little
in these bots that let them decide if your post is legitimate
or not and the problems created are real and to much to make
this worth it. I suppose companies will eventually learn
that the anti-spam spam to the abuse departments may go to
the delete box, since some of the complaints are NOT valid,
BUT I would not risk it, and suggest you do not either. I
suppose this reaction may have the "chilling effect" wanted
by those who set these automated hounds up in the first place.
Thinking of MaxRef and RefMaker sites reminds me that there
are other sites popping up recently with another agenda. The
MaxRef/RefMaker sites create a URL for you if you need one
that centralizes/gathers all the various programs together.
There is some implicit validation for programs that get listed.
There is NO tracking of individuals, and since most of these
companies do NOT allow your information to go to anyone,
including your well-intentioned upline members, there is no
way to contact members. You let these kinds of pages keep
up with new programs, and you promote your URL hoping that
some new members appear. I have a MaxRef page that is more
an experiment than anything, but I have gotten referrals from
listing it on the BIG LIST page on my site.
IF you see a "matix system" being promoted, in my opinion, that
is the going to be the reason given. "We can all work together
for a common good." Marx would be proud. The problem is the
same as the economic idea Marx promoted. The little people get
no real benefit when used to promote surf/get paid programs.
Lets say for example that you have a matix of 5 X 5. That
means the webmaster of this site gets his first 5 levels filled
right away, as soon as 5 members/victims come along. He tells
everyone to work harder and soon those victims have their five,
this is to go on for an indefinite time. What are the results?
Well, if the matrix works perfectly..
Lets look at the member count:
1 Happy webmaster - level 0
5 Happy webmaster friends - public level 1
25 Happy webmaster's friends' friends - public level 2
125 Probably a mix of friends and strangers - public level 3
625 Definitely strangers by this time - public level 4
3125 Late-comers and strangers - public level 5
This fills out the Happy webmaster's space, and in my opinion
is as far as this will ever go.
LEVEL 0 = 1 person
The person who starts the club is in your club's number one
position thus completing level 0. This bum gets most of the
benefits.
LEVEL 1 - 5 persons needed to complete for a total 6 members.
Webmaster now has his/her first line full.
LEVEL 2 - 25 persons needed to complete for total 31 members.
Each of the people in level 2 get their 5 referrals each in
their direct referral position, thus completing level 2.
LEVEL 3 - 125 persons needed to complete for a total of 156.
Each of the people in level 3 get their 5 referrals each in
their direct referral position, thus completing level 3.
LEVEL 4 - 625 persons needed to complete for a total of 781.
Each of the people in level 4 get their 5 referrals each in
their direct referral position, thus completing level 4.
Now if this club has made it to 781 members this is what
each level will have.
Founder = 780 persons in their downline.
Level 1 = 156 persons in their downline.
There are 5 members in level 1.
Level 2 = 30 persons in their downline.
There are 25 members in level 2.
Level 3 = 5 persons in their downline.
There are 125 members in level 3.
Level 4 = 0 persons in their downline.
There are 625 members in level 3.
At this point in the club there are 781 members.
For each person in level 4 to get 1 referral,
the club will now have to get an additional
625 members. For you to get your full 5 direct
referrals the club will need 3,125 new members.
Should the club ever make it to 3,906 members,
the club will need 3,125 new people just to give
you one direct referral. The club would need
15,625 new members to fill your 5 direct referrals.
At any given time the 5x5 club percentages are as follows:
80% - zero refs
16% - five refs
3.2% - 30 refs
0.64% - 155 refs
0.13% - 780 refs
0.03% - 3905 refs
------------------
100% total
It might keep going from here....
LEVEL 5 - 3,125 persons needed to complete for a total of 3,906.
Each of the people in level 5 get their 5 referrals each in
their direct referral position, thus completing level 5.
LEVEL 6 - 15,625 persons needed to complete for a total of
19,531 members in the group matrix. Each of the people in
level 6 get their 5 referrals each in their direct referral
position, thus completing level 6.
LEVEL 7 - 78,125 persons needed to complete for a total of
97,656 persons in the matrix. Each of the people in level 7
get their 5 referrals each in their direct referral position,
thus completing level 7.
The lesson? There is a phrase about a 10 foot pole that comes
to mind. There is an attractive quality to the idea that
"working together, we can conquer" that just does not hold up.
The group will take care of you, right? Wrong.
Marx didn't get it, and folks in these clubs/matrices don't
either.
What should you do? Build a site, free or paid, that gets hits,
and promote one or more programs on your own. Be your own boss.
Reap your own rewards.
Just my opinion.
New to me this week:
CashSpace and CashFiesta. The information about their programs
is on the BIG LIST link below. I would talk about them, but
this section is too big after the matrix ranting. I do recall
that one of these pays you to play games, answer emails etc.
Neither is "active" yet. Still worth a look.
6.#################################################
These folks have paid for your attention, please
give it to them, and let our sponsors know you found
them here. Thanks, Chris.
_________________________________________________
It is time to put away your checkbook when you get online.
STOP PAYING for your dial up connection. http://www.iFreedom.com/online_signup/index.cfm?aid=890463
1-4
_________________________________________________
This new group will quite possibly be
among the top money earners on the net!
And its free to join!
Use my ID as your referral AAA-805
<A HREF="www.unitedsurfers.com/">www.unitedsurfers.com/</A>
1-1
_________________________________________________
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subject=MK67
1-1
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6-10
_________________________________________________
It is time to put away your checkbook when you get online.
STOP PAYING for your dial up connection. http://www.ifreedom.com/poweroffice/affiliates/index.cfm?aid=890436
_________________________________________________
Many years ago, horsemen invented blinders to keep their
horses focused on their work. Blinders are pieces of leather
attached to the horse's bridle that prevent them from seeing
anything except what's in front of them. Without blinders, a
horse can see almost completely behind itself without turning
it's head and can be easily spooked by movement or objects
it doesn't recognize. By having fewer distractions the horse
is more dependable and stays focused on getting the job done.
As an online marketer, I have found (the hard way) that getting
distracted can cost me valuable time and can take me days to
get back on track. Distractions will kill your productivity and
only through self-discipline and focus can you work the plan
you have in place for your business.
Distractions come in many forms. They can range from
immediate temporary distractions such as a dog barking
or the phone ringing to larger distractions that can result in
stopping your productivity for days.
For example: One day you run across a site that sells the same
type of product that you do, only they use a different sales
approach. After reading their material, you realize that it is very
convincing and you begin to doubt your own material. Even
though your sales have been good, you wonder if you are on the
right track or if you are making the right decisions. You begin to
consider making changes to your own site and sales material.
Then you realize that your focus has just shifted and now you are
becoming confused.
This type of distraction can be hard to overcome because now
you're confused and questions are swirling around in your head.
At one time you had a specific plan developed and now you're
indecisive and don't know which way to turn. This type of
distraction can cost you days of work and hours of non-productive
frustration.
It is good to be open to change and to be aware of what folks
in your industry are doing, but its also very important to stay as
focused as possible and to stick with your plan. Don't easily
sway or change your mind until you've given an idea thorough
consideration. The Internet is changing constantly and change
will be a constant factor, however there is a difference between
changing with the trends and changing your focus due to a distraction.
I was fortunate enough one evening to be passing by the television
while the channel was on Biography. They were interviewing
Oprah Winfrey. She and the interviewer were discussing her
success and she made the comment that comparing herself to
other folks in her business always made her take a step backward
from her goal. Her words made me realize that even highly successful
people experience this.
I thought about what she said for several days and decided to take
what I learned as an opportunity to sit down and decide once and
for all what my direction is going to be. I made a plan and put my
"blinders" on and went to work. Since this time, my sales have
dramatically increased and my time has been much better spent. I
still study the market and make constant change, but its only after
evaluating the idea and making sure it goes along with my plan.
Besides this, it feels better having a direction decided on and a plan
that is currently, without distraction, being worked to it's fullest.
I hope you, as well, take this opportunity to think thoroughly about
your own direction and what possible distractions may be getting or
have gotten in your way. Decide your plan, focus and never quit!
Tameka Sowder is editor of Promotion Toolkit Post, a FREE
bi-weekly ezine strictly about promotion! If you're interested in
receiving free promotion and marketing tips, subscribe at http://www.promotiontoolkit.com/ezine.html
8.##################################################
Pro-Motion
Answers for the "Pro in Motion"
Q. I'm being deluged with email and it seems to take all my
time to answer it every day. Help! (Judy V.)
A. The most important thing you can do for your online business
is communicate with customers, potential customers and
colleagues. Yet, it's easy to get bogged down in email. Many
people strongly support the use of autoresponders but I find that
they defeat the purpose of true communication. They ARE great
for sending requested articles or other material, however.
Using a filter in your email program is another frequently used
technique. This is to filter out spam and reduce the number of
incoming messages. The only problem with this is that you may
unknowingly filter out legitimate email.
I find that templates work well for reducing the time I spend
answering email. A template containing the basic answers to the
most-asked questions you receive can save you hours of time
every day. All that is required is to bring up the template -
address it - and type in a few lines of personalization or
detail. Then, the template is saved.
One of the biggest mistakes people make is in believing that a
full-blown "letter" type answer is required for every email.
Not true. People are busy online and want to get straight to
the point. It's fast and can be almost like a conversation.
The trick is to change your perception about how to communicate
via the written word.
This article may be reprinted with permission by including the
following resource box:
-----------------------------------------------------------------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org
- and also
the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
Professionalism on the Web. For your FREE subscription: http://www.MondayMemo.org/ezine.htm
Increase traffic and earn money with this suggestion
service. I have earned $1000s with nothing more than this
FREE service and links on my site. Why NOT you too? http://stealthpromotions.com/af/mb.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Trade links with us at http://www.stealthpromotions.com/cgi-bin/linkt.cgi
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thanks to Oaknet Publishing who helps deliver
this newsletter. If you would like some help with
your ezine, get more details at http://www.oaknetpublishing.com/services/welcome.cgi?181
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