####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
E-mail: chris@stealthpromotions.com
Secrets for Success
Issue 71, April 6, 2000
This is a 100% opt-in newsletter delivered to
webmasters, marketers, and others seeking online
success. Your email address is protected and we
will NEVER share your information with anyone OR
trade our prized list of subscribers with any
other list of subscribers. Your info is PRIVATE.
Promise.
Here is what we have for you this week.
####################################################
Contents:
1. Editor Ramblings
2. Article: How to Get Famous -- In only 90 Days!
3. Useful Sites: Online Gold Mines.
4. Worthy Newsletters: Add yourself as a subscriber
5. Surfing News:
6. Great offers for you from our advertisers
7. Article: Leads or Sales? Create your headline to
DRAW the OPTIMUM results.
8. Pro-Motion
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A message from this week's Top Sponsor:
1001 Killer Internet Marketing Tactics (for Windows 95/98/NT)
is a methodical system that includes everything you need for
outrageously successful marketing on the Internet.
It includes a massive arsenal of marketing knowledge and
even builds Battle Plans tailored for your business
guaranteed to deliver results.
*Recovering from jet lag and gambler's remorse has put
me a day behind this week. Back to normal next week.
*Another "send money/get money in emails" service has
opened up their checkbook for new members. When you send
up to $5 to your friends/family, they get your gift in
their account and you get a $5 bonus paid to you. The
total bonus available for any one person is capped at
$500 so if you are sending $5 each time, that is 100
referrals. This program worked well for PayPal/X.com,
and I suspect it will work for these guys too. If you
are interested, send me a request for more information
and I will zip it out to you: mailto:chris@stealthpromotions.com?subject=$500_Gift
Want to see what the original folks did? Too late, they
had a $10 offer on the table, but have been so successful
that they continue to offer $5.00 to new members and the
person who tells them about it. If you have not gotten
this free "found money" you still can: http://www.stealthpromotions.com/af/pp.htm
Lastly, in this same category, the folks over at Myemag have
extended their offer of $20 to you if you opt in for your
personalized ezine from them. They intend to deliver subjects
that interest you after you provide your demographic information
about what you like. They are also paying $5 to the person
who sent you, so if you go for this free $20, please use
my member ID # (10005201) and my email address in the form
(chris@stealthpromotions.com) so you and I can both get some
cash. In fact, after you opt in, you can tell others and be
paid for the referral too. This offer was due to end in March,
but has been extended to mid-April. Get it while you can. http://www.myemag.com
*Catching up on your recent feedback:
Subscriber:
Hello Chris
If you do value them then show them the courtesy of
pointing out US only promotions up front to save them
having to waste their own time to find out..regards
Response:
You are exactly correct. Although I live in the US
I realize that I have an audience from around the
world. Your point is well taken, and I shall do
better.
Subscriber:
X.COM works. I got my new titanium card and checks.
I presume the 25 dollars is in the account. did not
get much of a chance to tell others about it as I
was out of town away from my computer.
Is the promo still going?
Response:
I am pleased you got your money and the means to spend
it. I did too, and I have used that free money already
<g>. Unfortunately, the promotion with X.com has ended,
however, PayPal who will be merging with X.com IS still
offering a bounty for you and new members. I think you
get $5 and they get $5 when they join. Soon the balances
will be commingled and I expect that promotion to end too.
If you have not gotten this money, you can still do so: http://www.stealthpromotions.com/af/pp.htm
Subscriber:
(paraphrasing) Some of us are using Macs. Please let us
know which systems will run using Macs too.
Response:
Another good point. Even though you are in the minority
I know I need to do a better job of warning you when
programs are not available to you.
*I am surprised that more of you have not jumped on the
JackPot bandwagon. Maybe you did already before I told
you about it. I learned after the fact last week that
they were back in a live "beta test" period that ended
on April 2. I do not know what kind of results you got,
but I "earned" $15 last Thursday. I kept the ad version
open while working and would take a break from time to
time to play down my free spins using my left hand. It
was good for a few minutes of mindless entertainment
and much less expensive than the real thing in Vegas.
If you are not playing so far, give it a try. http://www.stealthpromotions.com/af/jp.htm
*Marc Joyner just keeps improving an already outstanding
value, his RoiBot program. Just released this week is
an automated online form creation tool. Like everything
else he has created, this one looks like a winner. I
will consider using it on a new site under development
right now. Thanks to the many, many of you who are
already experimenting with his great assortment of
products and services. Since there is always a money
back guarantee, which is visible in my stats in real
time, I know the great level of satisfaction you folks
have with his products. I feel the same. If you want
to see what I am talking about drop by: http://www.roibot.com/w.cgi?R258_fw
How to Get Famous -- In only 90 Days!
by Joe Vitale
"I am indebted to the press of the United States for almost
every dollar which I possess..." -- P.T. Barnum, 1891
Charlie Stratton was a little boy who would not grow. He was
destined to be less than three feet tall.
His parents accepted the fact that he would never become a full
sized adult. The neighbors felt sorry for the nice family and
their midget. But no one saw an opportunity for greatness. No
one saw the potential for fame and fortune. No one, that is,
until one man came along in 1842 with an eye for hidden
possibilities. That man was P.T. Barnum.
Barnum taught the child to sing and dance. He taught him to
express himself, to accept how he looked, to feel good about who
he was. He also taught the boy how to charm and entertain
crowds. And he named the young prodigy a name that still lives
today: General Tom Thumb.
Years later, after Tom was rich and world famous, his
Connecticut neighbors would shake their heads and smile. "We
always thought little Charlie was a nice boy but not very
special," many said, "but we never knew he would become a
celebrity until Barnum took him and Barnumized him."
P.T. Barnum took many people who were talented but unknown and
made them rich and famous. While Jenny Lind was known as the
greatest Swedish soprano in all of Europe, few had any idea who
she was in America. Yet Barnum hired her, managed her, promoted
her, and Jenny Lind became so famous that 30,000 people met her
ship when it docked in New York in the mid 1800s. Again, Barnum
had practiced the art of "Barnumizing" someone.
And to prove that his techniques worked, when Lind decided to
save money and manage her own concerts without Barnum's help,
her crowds grew smaller. Lind didn't get media attention. And
she returned to Europe without fanfare. Yet it was the same
Jenny Lind that the crowds had gone wild to see under Barnum's
art!
That art is not lost today, of course. Throughout 1997 I smiled
whenever I saw an article on the singer Jewel. Here you have a
woman barely out of her teens, with only one CD released at the
time, making front page headlines and cover stories on national
magazines. Last I heard she had been hired to write her
autobiography (!) and was paid more than a million dollars for
it. Yet Jewel is barely an adult! How is this happening?
Clearly, Jewel is being Barnumized.
And that's how anyone can become famous today. You need someone
skilled in the art of Barnumizing. There should be a latent
talent or trait that can be publicized, of course, but even that
can be gotten around. Richard Branson, the tycoon founder of
many businesses, including Virgin Records and Virgin Airlines,
Barnumizes himself by creating balloon flights around the world.
Whether he actually succeeds at the trip doesn't matter. His
events bring himself international publicity. And he is not
promoting any talent except maybe the bold desire to be famous.
I've been personally fascinated by publicity and publicists
since I began researching P.T. Barnum a few years ago. Here's a
taste of some of the people I've discovered:
* Harry Reichenbach was an audacious silent movies publicist who
made people famous in the early 1900s. In fact, his incredible
creative ideas helped stop World War I.
* Edward L. Bernays helped make such stars as the singer Caruso
famous. And he got American women to smoke with a publicity
event he helped orchestrate in 1929.
* And publicists today continue to Barnumize people like chicken
soup authors Mark Victor Hanson and Jack Canfield. One reason
Deepak Chopra remains a bestselling author is the publicist
behind him: Arielle Ford.
But let's forget actors and actresses, authors and speakers,
singers and celebrities for a moment. What about the average
person? What about you? Can you be Barnumized? Can you be made
famous?
Without hesitation, I say yes. The secret is in hiring a
publicist who knows how to find or create a news worthy subject
out of you or something you do.
There isn't any one way to fame that fits for all people.
Sometimes all you need is one wild event to draw attention to
everything else you do:
* Barnum once showed a preposterous "Fejee Mermaid." The curious
half-monkey-half fish increased his ticket sales 33%.
* In our own century a circus once displayed a "Unicorn." While
everyone knows unicorns aren't real, ticket sales increased 55%.
Again, the one publicity stunt drew crowds to see everything
else being offered.
But you don't have to be wild and crazy to get attention. In an
article I wrote titled "Hidden Selling," I talk about the
various people who are getting rich and famous by sponsoring
events that serve a good cause. Bill Phillips, for example, is
selling people on the idea of getting fit. He gives away his
book, and a video, and holds yearly contests. He donates his
money to the Make-A-Wish Foundation. All of this is making Bill
internationally famous. How does he make any money? He sells
nutritional supplements. Back this fact is "hidden." What Bill
is doing is getting fame, and then using that fame to make
money. Very, very smart.
One of the easiest ways to begin to seek fame is to write a
book. You still have to promote the book, of course, but as an
author you have an excuse to get publicity. That's what Evel
Knievel wanted when he called me. He wanted me to help him write
his life story. He knew that a book could bring him more fame.
(I turned him down.) Many other people know this fact, too, from
Donald Trump to J. Paul Getty to Madonna, and that's why they
write (or hire someone to write) books for them.
By now you've heard the quote from Andy Warhol that in the
future everyone will be famous for 15 minutes. My belief is that
if you create fame for yourself that sticks, that fame will be a
credential you can bank on for the rest of your life.
Take Evel Knievel. His publicity stunts Barnumized him in the
1970s. Yet we still know his name today, thirty years later. He
wedged his name into public awareness through his fame tactics.
And he's still cashing in on his name. In fact, his name is so
strong that it has helped launch the career of another
daredevil: Evel's own son, Robbie Knievel.
Most people know the name Tom Thumb today, as well. Why? The
fame Barnum created for his little friend still lives. Fame can
do that for you, too. It can become a lasting advertisement for
who you and what you do. From then on, everything you touch will
get automatic attention. Tom Thumb used to sell toys and other
products. So did Evel Knievel. As a result of their fame, these
otherwise mediocre products sold. The products weren't
important, it was the name associated with the products. The
more famous the name, the more easily the products sold. That's
why Pepsi hires the latest hot stars to appear in their
commercials. Their fame brings favorable attention to Pepsi.
But what if you can't afford a publicist? Easy. What you have to
do is become your own publicist and Barnumize yourself.
Let me explain:
A year or so ago I wrote a news release that helped make Jeff
DeLong---barely 28 years old---wealthy. The headline read:
50 Ways to Leave Your Lover (or anyone else); Unusual cards
don't greet, say Hit The Streets
Paul Krupin of the ImediaFax news bureau sent it out by fax and
email. As a result, Jeff did twenty radio interviews the day his
release hit. The Associated Press picked up the story at least
twice and spread the word to the media nationally. The number of
times the story was reprinted is impossible to tally. But as a
direct result, Jeff's website sales at blasted to $20,000 a
week. (A week!)
What made his news release so successful?
1. There was news here.
I didn't have to dig too hard to see that Jeff's greeting cards
were newsworthy in and of themselves. (You send his c-ya cards
out when you *end* relationships.) Too many people send out news
releases without any news. They are thinly disguised ads.
Editors hate ads. They want NEWS.
2. We tied it to current news.
Valentine's Day was right around the corner. While Jeff didn't
want to tie his release to that event, I knew that doing so
would cause the media to grab his release. It helped make his
news relevant. Whenever you can tie your product or service to
existing news, you up the odds in being used by the media.
3. We distributed the release to select media.
Paul Krupin hand picked a list of media contacts. What you send
out has to match the interests of those receiving it. Don't send
artillery news to an anti-gun newspaper.
You can get publicity for virtually any product or service. The
media is desperate for news. Provide it and they'll advertise
your business. But how do you find the right news angle? There
are at least three ways: (1) Have news, (2) invent news, or (3)
tie your business to current news.
Jeff's release was an example of one and three. (His cards were
news, and we tied it to Valentine's Day, which was current
news.) Here's an example of number two: Inventing news.
When Barry Michaels in Australia hired me to write a release for
his clothing store at , I had to hunt to find the news angle. I
talked to him and learned that because he was getting bogus
orders online, he started calling virtually *everyone* who
contacted him. This turned out to be a breakthrough. Customers
were in awe that a retailer in Australia would call them. Not
only did Barry stop the bogus orders, but he increased his sales
with this extra personal service. So I wrote a news release with
this headline:
Retailer Finds Way to Turn Bogus Orders Into Profit; Australia
teaches the globe how to make money online
As a result, the Investors Business Daily called him. Since that
is a national publication, Barry's news release will turn into
*thousands* of dollars in free publicity. Very nice.
Finally, let me tell you what I did a few months ago. In
mid-June I bought a mermaid. Yes, a mermaid. P.T. Barnum had one
and I figured it would be cool if I did, too. It turned out to
be a disappointment and I felt like an idiot for getting it. But
then I saw a publicity opportunity. So I wrote a news release
(using method number two) that began with this headline:
Barnum Expert Suckered Into Buying "Real" Mermaid; Discovers
curiosity as powerful marketing tool
The response stunned me. The editor of the American Legal
Association's newsletter asked if they could run the story.
Radio hosts wanted to interview me. An A&E Biography TV show on
Barnum plugged my book, causing my book to sell out overnight.
Ah, I love this!
The point is, news angles are everywhere. Start to think like a
reporter, get creative, and plug you or your business *within*
your story. It's the key secret to getting rich and famous
today----within only 90 days---and with or without a mermaid!
Marketing specialist Joe "Mr. Fire!" Vitale is the author of
nine books, including "Hypnotic Writing", which answers the
question, "What will *you* do when you learn to hypnotize people
with the power of words alone and get them to obey your
commands?" Click here to find out: http://www.roibot.com/hw.cgi?R258_46
*Have you been hit by 911? A new ugly virus released
into the cyber-wild in the last few days is jumping
from computer to computer using the "file sharing"
properties many of us have left open for hackers to
exploit. Seems this nasty comes from someone down in
Houston. I could go on and on, but you should probably
read up on it for yourself. This one WILL wipe out your
hard drive which is never fun. Be sure you cut and paste
the whole address for the following URLs. Sorry they are
so long, but they will get you right to heart of the
information you need to protect yourself and fix problems.
That reminds me again of the free Zone Alarm software I told you
about several weeks ago. Did you download and install that? IF
not, you can go get the program (very small but very useful) here:
There is also some more information about this alert there.
*Put your favorite affiliate program or your own
web site on the fast track to more hits using a FREE
offer of 10,000 impressions from FlyCast. To take
advantage of this offer (worth $100) you must run
run run over to these guys who are making this promo
available for a VERY limited time.
To get your $100 discount on $100 worth of banner ads,
you must complete the order as you would if you are
paying, BUT watch for the hot link that says "special
discount" or "special code" or something like that (you
will see it on step 3 or 4 of the process). When you
are asked for the code enter the following password:
nuggets
Then you will be returned to the previous page, but see
that no payment is due. You should see a message that
your campaign will start the following Wednesday.
This exclusive offer ends April 14, 2000 BUT the last
time this offer was pulled early because of tremendous
response. Get there now before it is too late.
To use the offer, enter $100 as your advertising level,
then the code word "nuggets" and bang you are all set.
This will give me a chance to really work a banner that
has been getting good hits in a limited place (about 9%)
to see if it can produce that same kind of traffic in a
run of site plan. That would be about 90 hits for free.
4.##################################################
Worthy Newsletters:
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5.#################################################
Surfing for pay this week:
AllAdvantage is releasing yet another viewbar upgrade.
If you have not signed up or signed on recently, the new
version is delivered painlessly while you are online. I
did some other surfing while waiting, and I can't see the
difference, which I think is good. The checks have arrived
in member mailboxes as promised which is better.
mValue continues to compete with you and I for referrals.
I have heard more stories of "big" webmasters getting offers
to put their banner on the site to recruit "company" vs.
individual members. Shame on you mValue. The last couple
of weeks have brought both good and bad news from mValue like
No need to surf as much as referrals starting in May and a
40 hour limit on surfing @ $.50/hour starting this month.
In snail mail this past week comes the news I did qualify for
the $1000 bonus for my early recruiting efforts. The fly
in the soup is the silly competition that will make folks
who can recruit lots of new members wonder if they should.
Meanwhile, GetPaid4 doesn't recognize my user name/password
today?? At 75 hours per month limit and somewhere around
$.50/hour, these guys should be doing very well, but they
continue to stumble with snafus like this. I have sent a
request for help. We will see if it comes. So far I have
gotten a form autoresponder message that failed to put my
name in the first line, "Dear <<Name>>, ". And these
companies why members feel more like a number than a member
sometimes?
Surfing Prizes is off and running. They started their
paying program on the 31st of March. I have had a problem
signing on once or twice, but when I open it up and get
through, it seems to be doing just fine. I like being able
to see that 31 referrals have contributed $.31 to the kitty
this month with real time stats available right from the
ad bar. These teenagers, did I mention that before, this
program is run by two kids under 20 years old? Anyway,
these teenagers are doing just fine so far.
DeskTop Dollars is raising their rates. Recall that they
pay a percentage of ad revenue, but the percentage they will
now pay (actually they are going back to February 15 for the
effective date for the increase) is now higher. That is
always a good thing.
ReadClick has tossed out three paying emails in a relatively
short time. I hope that they can keep up or increase this
pace. They have a big push for recruiting new members which
is the best way to make your income with them worthwhile.
I still think they are worth a look if you have been sitting
on the sidelines with them.
ClickDough has whipped out payments electronically to members
who were owed money. The payments were due in your accounts
by now. I am looking forward to bigger checks from them in
the future.
Utopiad's check for the last quarter arrived this week.
That is good. Money always is. Hopefully other problems
will be solved before the next payday.
From BePaid.com this week, in response to my question of
when (if ever) members can expect the launch and/or the
delivery of their software:
"The updated version of the AdVision software will be
distributed in connection with our launch in the US.
The AdVision software will be distributed the 15th of
May. We are working carefully in planning the launch
with our PR agency, renovating an office in NYC amongst
numerous issues that are to be finalized prior to the
launch.
In the meantime, we thank you for your patience and
remind you that all BePaid members will be notified
with e-mail about all details associated with the
downloading procedures of AdVision. Shortly after that
advertisements will start to appear.
Sorry about the delay"
Me too. We will see. That response sounds familiar.
Several new programs popped up this week, I hope to get
a chance to look at and evaluate them for next week, but
I do not recall any program that got me too excited. Is
it just me or all these programs beginning to take a
"me too" look?
6.#################################################
These folks have paid for your attention, please
give it to them, and let our sponsors know you found
them here. Thanks, Chris.
_________________________________________________
Figured out why your competition owns 80% your market yet?
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There goes another 2%.Why are you waiting?
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Surfing for pay starts March 31 and NOW is the time
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be left behind. http://www.roibot.com/w.cgi?R258_sp
2-4
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3-4
Leads or Sales?
Create your headline to DRAW the OPTIMUM results.
By Chuck Crawley
We all know that your ad headline's main purpose is to
*GET ATTENTION*.
The question then is WHY?
Why are you trying to get my attention?
Is it because you want me to buy something from you or
you just want to get my email address, telephone number
or address for further followup?
You should know the answer to these questions BEFORE you
write your headlines. The ANSWER can help determine the
response that you get.
Don't you want to get the OPTIMUM results from your
headlines?
Optimum- the best or most favorable condition
for obtaining a given result.
Structure your headline to get the most favorable result.
Here are a few examples of how you can create your headlines
to target two given results (Sales and Sales Leads).
Targeted Sales Headlines
=======================
"Has YOUR computer FAILED you lately?"
"Are YOU still drinking polluted Water?"
These headlines will *DRAW* highly targeted responses for
computers and Water purification products.
Leads Generation Headlines
=========================
"Free Gift worth $50, get yours today!"
"Free E-book, Learn how YOU can create wealth NOW!"
These headlines are great lead generators.
Knowing WHY you want to get my attention before you write
your headlines can help you get what you WANT from the ads
that you WRITE.
---------------------------------
If your Ads aren't CAPTIVATING then you'll DEAD in the water.
Come Learn how to write ads and ad copy that MAKE MONEY.
The ADS T hat P ull L ike C razy Newsletter. It Free to
subscribe and a great marketing resource for YOU. http://unionez.net/adsezine/ADSTPLC.html?Headline
8.##################################################
Pro-Motion
Answers for the "Pro in Motion"
Q. How do you know where to advertise? Lets say I decided that
I wanted to do ezine advertising and my targeted market is
for people who are into affiliate programs, how do I know
which ezine to go through, which ones actually have as many
subscribers as they say, which ones to trust will not just
take my money and not post the ad and such? (Carol)
A. This is a good question - and not easy to answer. First of
all, it's important to use ezines that you are familiar with and
that have good reputations. It seems that everything online is
taking a chance since it's so easy not to tell the truth
regarding numbers of subscribers, etc.
If you use ezines that are sent out through services such as
OneList or Topica you can be sure that the number of subscribers
is correct. These list servers will also have a small section
which will tell you about the content of the ezine itself. That
helps a bit.
That's not to say that ezines who don't use these services are
not honest. I don't use them myself. And using an ezine sent
out through the services is still no guarantee that your ad will
actually be run.
Most of the online ezine directories will give you a description
of the material run in the different ezines. Your best bet is to
subscribe to the ones you feel will work for you. Read them for
several issues until you get a "feel" for their integrity. Then
place your ads in the ones you feel most secure in using.
Publishers should also provide you with an address - and phone
number - if they are taking your money for advertising. In fact,
I believe that needs to be in the ezine itself.
The word, "ezine" means electronic magazine. How many off-line
magazines or news publications have you ever seen that don't
publish full contact information? In my opinion, any online
publisher who is charging for ads has the same responsibility to
be available to advertisers.
This article may be reprinted with permission by including the
following resource box:
-----------------------------------------------------------------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org
- and also
the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
Professionalism on the Web. For your FREE subscription: http://www.MondayMemo.org/ezine.htm
Increase traffic and earn money with this suggestion
service. I have earned $1000s with nothing more than this
FREE service and links on my site. Why NOT you too? http://stealthpromotions.com/af/mb.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Trade links with us at http://www.stealthpromotions.com/cgi-bin/linkt.cgi
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thanks to Oaknet Publishing who helps deliver
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Secrets for Success Ezine mailto:chris@stealthpromotions.com
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