####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
E-mail: chris@stealthpromotions.com
Secrets for Success
Issue 73, April 20, 2000
This is a 100% opt-in newsletter delivered to
webmasters, marketers, and others seeking online
success. Your email address is protected and we
will NEVER share your information with anyone OR
trade our prized list of subscribers with any
other list of subscribers. Your info is PRIVATE.
Promise.
Here is what we have for you this week.
####################################################
Contents:
1. Editor Ramblings
2. Article: Killer Copy: Words That Are Like Magnets to Money
3. Useful Sites: Online Gold Mines.
4. Worthy Newsletters: Add yourself as a subscriber
5. Surfing News:
6. Great offers for you from our advertisers
7. Article:How To Successfully Sabotage That Great Idea Of Yours
8. Pro-Motion
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A message from this week's Top Sponsor:
What would it feel like to get a check in the mail for just
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where you can advertise for less than $2 per ad. http://www.twodollarads.com
*I am sorry some of you received extra copies of this ezine
last week. A melody of errors and mishaps lead to multiple
copies being sent. Thanks to most of you who understood.
*Later today I get to enjoy lesson two from David Garfinkel,
who also contributed an article for this week. His course
"Killer Copy Tactics" will come in handy as I build traffic
to the new site. If you could use some copy-sharpening skills
I would recommend you look over David's course. http://www.roibot.com/kc.cgi?R258_course
*You may have noticed the sponsor ads recently for a site
called The eDepot. There is plenty of good information that
is presented in a straight forward no nonsense manner. I think
if you are looking for a place to start your online creation,
promotion efforts, it is worth you while to drop by: http://www.theedepot.com/default3.htm
*I heard from my friends over at RoiBot this week. They have
improved the program yet again. They already have a program
that is letting me track ads with deadly accuracy. Then they
added the ability to create a secure online order form (not a
shopping cart - you still have to process the information
another way.) Now they have added a new feature:
"Any Form Integrator
In the same way that Order Form Creator allows you to track the
responses for your orders by campaign, "Any Form Integrator"
will allow you to track the response of *any* of your existing
web site forms.
Let me give you an example of how powerful and revolutionary
this is. If you have a newsletter sign up form on your site (I
hope you do!), you have no way of knowing which of your
marketing campaigns resulted in the sign up for your newsletter.
With Any Form Creator, you use your existing sign up form and
simply "integrate" it into ROIbot."
That is good stuff Maynard. You owe it to yourself to at least
test drive some of this capability. I think you will like it
as much as I do. http://www.roibot.com/w.cgi?R258_fw
*Thanks to the subscriber who complained to let me know that
I had goofed up my classified/sponsor order pages. Seems a
recent fine-tuning also left those pages with the ability to
accept only 60 to 65 CHARACTERS per ad. That is NO bargain.
After wiping some cyber-egg off my face, I was able to rework
the HTML and you can now order ads as intended. What a goof
I am sometimes. Thanks for letting me know. You can see how
to get you ad in which goes out to about 3400+ this week by
following the links towards the bottom of this ezine.
Killer Copy: Words That Are Like Magnets to Money
by David Garfinkel
I'll never forget what my accountant said five years ago when he
saw the ad I wrote for my services: "How many scotches did you
drink before you wrote this?"
He was kidding about the scotch. But he just couldn't believe
anyone in their right mind would write such a bold and
outrageous ad for their own writing, consulting and speaking
services, as I had.
Well, I spent $300 on that ad -- $200 to run it in a local trade
association directory, and $100 to have it reprinted as a flyer.
The following year, that $300 ad turned into $12,341 in new
business for me. And $12,341 was just a tiny fraction of my
total business that year.
Why did I make so much money myself while there were so many
thousands of "starving writers" in the world? The answer may
surprise you. You see, it's not because I'm a better writer.
It's not my schooling. Not my resume. Not any talent I was
born with.
It's all because I learned how to write "killer copy."
How do you write killer copy?
You start your killer copy with an emotion-packed opening
statement that will get the attention of your reader. This
opening statement may be:
* a headline
* an opening sentence
* a subject line on an email
* the header on a Web page
.. or for that matter, the opening words in a telemarketing
script, radio commercial, or TV spot. What's important is that
you understand - your first words count for everything - because
you must captivate peoples' imagination with those words in
order to keep their attention.
Here are examples of opening statements from actual successful
marketing pieces:
a) "Take the luxury vacation of your dreams at a reduced cost
because of this special offer" (from a travel agency's letter to
business owners.)
b) "How to stop overwhelm before it stops you" (from a personal
coach's ad aimed at stressed-out overachievers)
c) "Why almost every financial statement in family court may not
disclose the full net worth of the opposing spouse" (from an
investigator's sales letter to divorce lawyers.)
Then, after your emotion-packed opening statement, you just
a) Make a promise
b) Back it up with convincing proof and
c) Ask for action
Let's look at how you do each of those three techniques.
1. Make a promise. The letter about luxury vacations starts
with these words:
"Imagine taking your winter vacation knowing you aren't
spending a penny more than you have to - secure that you have
a team of travel experts making sure every little detail of
your vacation goes smoothly. "Here's how you can have that
vacation right now: Take advantage of an unusual promotion our
company is doing. Let me explain."
Pretty exciting, right? Even if you don't think so, the people
who got the letter did - because the letter produced an amazing
$5 million in sales for the travel agency.
2. Back it up with convincing proof. The personal coach's ad
for stressed-out overachievers, the one that begins "How to stop
overwhelm before it stops you," contains this proof:
* 3 case studies,
* 3 testimonials,
* detailed credentials of the coach
* and a money-back guarantee.
Despite its stunningly bold claims, the ad comes across as very
believable and has generated a record-breaking parade of new
clients.
3. Ask for action. The investigator's sales letter to divorce
lawyers, beginning "Why almost every financial statement in
family court may not disclose the full net worth of the opposing
spouse," ends this way:
"I would like to meet with you at no charge to show you how I
can be of service to you and your clients in future family law
cases.
"Please call me at your convenience so we can set up a meeting
to discuss further how I can assist your clients recover their
fair share of assets. Call me directly at xxx - xxx-xxxx."
Killer copy always asks for action in the most powerful way
possible. Notice how the above words spell out exactly what to
do, and even make a big promise - that the lawyer reading the
letter will recover more money in court for their clients (and,
therefore, get more money themselves).
As you can see, a few words of killer copy can lead to massive
amounts of money. In fact, many people say writing killer copy
is the single most valuable money-making skill in the world.
And recently, writing copy was named as one of the top 10
emerging professions for the new century.
It doesn't surprise me. In the age of the Internet, the old
style of advertising copy -- saying something clever, and hoping
people remember - just doesn't cut it anymore.
Besides, these days, with business-to-business advertising
growing so fast, the traditional advertising industry is feeling
a lot of pressure for ads that really produce results. Why?
Because, old-style advertising that entertains, but does not
sell, is not cost-effective enough for many companies in today's
hyper-competitive market.
Recently I heard from my former accountant. (A few years ago,
he left accounting to start a new business.)
He asked me if I wouldn't mind sharing some ideas on how he
could write killer copy for his own business.
I said sure. And now he's on his way to doing the same thing
that I do, for himself.
Funny thing about the conversation we had the other day. Unlike
the conversation we had back in 1995, he didn't kid me about
drinking scotch, or anything else. Maybe he finally realized
that when it comes to increasing your income, killer copy is
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Please let the publishers know you heard about
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5.#################################################
Surfing for pay this week:
AllAdvantage news this week? Not much. You internationals
continue to be concerned that you are not being paid which
I completely understand. If AllAdvantage had it to do over
they might have slowed the countries they rolled into until
they were firmly established in the US. But that is the
price for being the first, some booboos once in a while.
I believe they will get things worked as we go along.
mValue claims to be ready to go live with a MAJOR re-working
of their system. For more time than we should have seen, we
have had messages on the statistics page which apologize for
not providing up to date stats. Missing altogether is the
information about downlines. All that is available are the
"projected" and "actual" paid amounts, current total hours
of personal time you will paid for and mValue points which
have a questionable value. It should be interesting to see:
1) can the new servers handle all the stat checkers when it
goes live 2) how much progress, or lack of progress, have
members made in growing downlines (especially when you see
mValue's growing efforts to recruit company members.)
Suddenly I have started seeing banners for GetPaid4 and
SurfingToCash all over the place. Has some BIG referral guy
decided to cut all of us little guys out? Not exactly. The
BIG guys, following the poor example of mValue, have decided
to find more "cheap" members. The more members they sponsor
directly, leaves fewer available for us to create retirement
sized downlines. Both of these programs are in the sleazy
category with me anyway. One because I am suddenly not a
member and the other because its terrible software is not
being used by any of the decent-sized downline I developed,
including me.
ClickDough is pushing to get worldwide exposure. The holdup
on fully participating is arranging payments. A handful of
countries (most of which are on a US suspicious/enemy list)
seem to be off limits, but most are OK. Soon, probably this
week, you will be able to launch ClickDough with a cookie
automatically once you hit the CD homepage.
Elsewhere, Utopiad is putting a dramatically different page
online. I had to check my URL to be sure I was in the right
place the first time I popped over. Much improved appearance
and usability makes this program a bit more exciting after it
languished in the "other" pile for a while. It doesn't hurt
that they just released a good number of actual checks. Most
of my money came from the paid email aspect of the program.
If you have been waiting for this one to get better before
you join, I can safely tell you now that is has.
Still elsewhere, ValuePay's Piggie software and site may be
making a come back. Seems that the software will NOT work
if your computer is behind a firewall or running Windows 98 SE.
That is two big strikes against it, but they are working on
the problem. We will see. I would love to see it work to give
us more choices and because its payout is better than most,
if it meets its projections.
I may have jumped the gun in my warning last week about
CashSurfers when I told you a nice guy was cancelled without a
chance for any kind of review. There was a review and a full
re-instatement of the "suspended" account. Whoops. My bad, but
not all my bad, because the suspension email sounded really
really harsh.
JackPot checks arrived here and there this past week. Lots
of little $5.00 checks and some bigger ones too. Seems to me
the prize count/availability has gone down since the program
went "live". No word on any really big winners. Someone in
my downline group won a CD/book so I did too, but the cash
prizes seem harder to come by than they did in beta. I hope
they push the money from the BIG prizes down towards the
little ones. More little prizes here and there would help
all of us use the program more often. Best advice may still
be to play enough to stay active monthly (50 spins) and leave
this one closed the rest of the time, opting instead for the
programs that really are paying money.
I have pulled the "screensaver that pays" software from one of
our test computers. Since adding the software from WaveVu,
the computer was hanging/locking up every time we left it alone
for a little while. That is NOT productive and NOT good. This
is not a warning to you, just keeping you informed. It is
still on the other computer and behaving nicely, even set to
show the ads after one minute without activity.
The snakes at GetPaid4 have STILL not answered my emails.
The members who can still participate (I have been told I do
not exist) are reporting big drops in surfing and referral
earnings. If others are having the same problems I am having
I do not doubt that at all. This company reminds me of those
couples you see everywhere. You know, there are two people.
One is a really attractive mate - known, beloved, responsible,
worthy. The other is the one that makes you really wonder if
judgment and mating have ANY relationship at all. He/she is
judgmental, silent, selfish, unresponsive, irresponsible,
untrustworthy and won't answer emails. GetPaid4's partners,
who were experienced banner/advertising folks, provided them
early credibility. GetPaid4 continues to squander that strong
advantage and cheapen itself with each new SPAM notice about
partners, pop-up banners at the site, and the speed of response
from the (lack of) support division. They may be in the
process of pulling a GoToWorld, which is sad because it had
potential.
6.#################################################
These folks have paid for your attention, please
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How To Successfully Sabotage That Great Idea Of Yours
**By Malcolm Harvey**
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I'm sure that you can recall many times when you have had a
brainwave, a bolt from the sky, a sudden idea or an intrusion
that you never brought to fruition for any number of reasons.
Maybe you initially thought the idea was so brilliant that it
seemed to be the answer you have been looking for, but still
nothing came of it.
Why is it that some people appear to be able to get novel new
ideas and create terrific success for themselves whilst others
(the majority) seem to flounder before they ever get started?
Is it that they are more intelligent or more 'lucky' than the
average person, or is there some mysterious secret to which they
are party to?
The answer is no. We all have the same ability to create our own
success using our own original ideas, it's just that most of us
don't have the belief in those ideas or don't have the confidence
to stick with them.
There are many ways to sabotage our ideas, for example:
1. Dissect the idea piece by piece, but not know when to stop.
If you are anything like me you would examine the idea as if
under a microscope, subjecting it to the 'what if?' question
until you find something minutely wrong that causes you to say
'Ah ha I knew the idea won't work'. - Obviously there is a
certain amount of examination that needs to be done, but it shows
a lack of commitment if your enthusiasm deflates at the first
sign of a potential problem.
2. Share the idea with others who are not qualified to pass
comment.
This is dangerous territory if you are just starting out with a
new idea. Many potential world-changing ideas have been shattered
by well-meaning and 'loving' criticism. It is best that you keep
the idea to yourself until you have built up enough reserves to
face all those Doubting Thomas's
3. Become too intrigued with the idea.
It is so easy to 'not see the wood for the trees'. In other
words, to become so close to the idea that you miss the obvious
flaws that there might be. - Develop a macro/micro vision, see
the detail and also the overall picture.
4. Dismiss the idea out of hand
Bah! It will never work! - How do you know until you tried it
out? Many of the greatest ideas seemed barmy at the time they
were conceded. Learn to be open minded and patient to see if the
idea has potential.
5. It's been thought of before!
You can bet your bottom dollar that someone, somewhere has
thought of your idea before - However, that does not mean that
its been acted upon. Therefore you could be the first one to
actually develop it into something tangible.
6. Play Devils Advocate with the idea
Sometimes it is a good practice to think the idea over from a
different prospective, but not to the extent that you destroy it
through over questioning.
7. Think that the idea is the best thing since sliced bread.
Maybe the idea is a world-beater, but you must be realistic in
your thinking. Be careful not to let your ego get carried away or
you will set yourself up for a fall.
8. Think that the idea has no merit.
This is the opposite of number 6 above. Humility is a powerful
thing but remember you are just as capable of thinking great
ideas as the best of them.
9. Go ahead with the idea without sufficient preparation first.
Do your homework. Find out background information, do some
research. Persevere and when you have a solid foundation then
show it to the world. Who knows? They might even pay you for it!
The universe is full of great ideas just looking for someone to
take and carry them though to fruition. If you learn to open your
mind with an expectant heart, you will receive all the ideas that
you desire.
Be very careful how you handle those gemstones for in a flash
they come but equally in a flash they can go again.
Success is a journey not a destination.
For FREE provisions and route maps go to:
<a href="http://www.successtrain.com"> http://www.successtrain.com </a>
8.##################################################
Pro-Motion
Answers for the "Pro in Motion"
Q. Can you please tell me the difference between an ezine and
an electronic newsletter? Are they one in the same?
(Elizabeth)
A. This is a great question since a true professional should
know the difference. Very specific differences do exist between
ezines and electronic newsletters.
The word "ezine" came from "electronic magazine." However, we
all know that ezines are much shorter in length than magazines.
Most people use these terms - ezine and electronic newsletter -
interchangeably.
Technically, a newsletter of any kind is geared to specific
subject matter relating to an organization or one topic. A web
site owner might send out a newsletter containing only
information about his/her web site, affiliate group or
organization.
Ezines, on the other hand, will have articles on many different
subjects. They are more like an off-line magazine and geared to
a more public audience.
As a general rule, a newsletter would not carry ads. The
newsletter is simply to convey information of a specific nature
to a specific group of interested people. It does not stand
alone but is only relevant to a larger interest. Ezines, like
off-line magazines (or even newspapers), would carry advertising
since this is how the ezine is supported financially.
Example:
For the International Association for Professionalism Online, I
send out an electronic (rather than printed) newsletter to IAPO
members only. This newsletter only contains information
relevant to IAPO. No ads are inserted since it is merely a
means of keeping members informed on matters related to the
organization.
I also publish an ezine which is sent to anyone who is
interested in subscribing. The "general public" so to speak.
This ezine is supported by paid advertisements and contains
several different kinds of articles on various subjects of
general interest.
I hope I haven't added confusion to the subject for you. For
online purposes, most people just consider both the same. As a
professional, it's good to know the difference and choose the
proper term for your publication.
* To submit questions to "Pro-motion"
mailto:Questions@IAPOnline.org
This article may be reprinted with permission by including the
following resource box:
-----------------------------------------------------------------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org
- and also
the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
Professionalism on the Web. For your FREE subscription: http://www.MondayMemo.org/ezine.htm
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Expect more tips, hints, web sites, tools and advice
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next issue.
All contents Copyright (c) 2000 Chris Kilian and/or,
Stealth Promotions except where indicated otherwise.
All rights reserved worldwide. Reprint only with
express permission from copyright holder(s). All
trademarks are property of their respective owners.
All contents provided as is. No express or implied
income claims made herein -- your business success
is always dependent on many factors, including your
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Contact Information:
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Secrets for Success Ezine mailto:chris@stealthpromotions.com
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