####################################################
From Chris Kilian, Stealth Promotions
Austin, Texas
E-mail: chris@stealthpromotions.com
Secrets for Success
Issue 80, June 6, 2000
This is a 100% opt-in newsletter delivered to
webmasters, marketers, and others seeking online
success. Your email address is protected and we
will NEVER share your information with anyone OR
trade our prized list of subscribers with any
other list of subscribers. Your info is PRIVATE.
Promise.
Here is what we have for you this week.
####################################################
Contents:
1. Editor Ramblings
2. Article: Creating Your Website's Promotional Strategy
3. Useful Sites: Online Gold Mines.
4. Worthy Newsletters: Add yourself as a subscriber
5. Surfing News:
6. Great offers for you from our advertisers
7. Article: AN ANALYSIS OF A WINNING SALES LETTER
8. Pro-Motion
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A message from this week's Top Sponsor:
Starting right now, you can harness the exploding
power of the Internet to dramatically enhance your
life. Learn how to reclaim your dreams by mastering
the web starting right now.
*A good friend of mine has created a service that can
save you some dough. How? If you're looking to save
some money, (and aren't we all) get some FREE promotion
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costing you even one cent - take a minute of your time
to check out this site! It's a great resource for anyone
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Some of the things they're trading is: Search Engine Placement
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you can learn what is available before the other bargain-
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<a href="traderatheart.com">AOL Click</a>
*Speaking of growth. We have been experiencing some good
growth at the new site, Two Dollar Ads. We are up to 41
active publishers, with a few more waiting in the wings,
and your message can go out to just under 70,000 subscribers
at a cost of about $.0007857 per subscriber. We must be
doing something right, based on traffic and new subscribers/
advertisers. By the way, we are actively looking for more
ezine editors who want to grow their subscriber base using
our co-op system. We have editors with subscriber counts
from 100 to 12,000+. Please consider joining us OR let your
publisher buddies know about us. This is definitely a win-win
based on comments of both advertisers and publishers. Come
on by and see what we mean, whether you want rock-bottom
ads or more subscribers. We have that available. http://www.twodollarads.com?nl
*Like we do not have enough to worry about? Over in
Spain, the "worm has turned" to mobile phones. A
harmless (aren't they always harmless at first?) worm
is spreading the word about the evils of Spain's mobile
phone service in a way that should concern you and I.
This worm does no damage, except to the reputation of
the government phone company, but I suspect some
misguided whiz kid is already reading about and dreaming
of how he/she could use this technology to get to us
via phone. Be sure you copy and paste this monster URL
into your browser if you want to read more. http://www.zdnet.com/zdnn/stories/news/0,4586,2583104,00.html?chkpt=zdnn060700
*Update from last week:
I printed a letter from a subscriber who was concerned
that I was talk about MLMs as a "viable eCommerce activity."
I then proceeded to (I hope) gently disagree with my
reader on her position. Then I asked you to write to me
to let me know if I was right, wrong, something else, or
wasting your time. Thankfully, no one selected the time-
wasting choice. Actually, no one selected the subject line
telling me I was wrong. Several fell into the something
else group and the overwhelming majority told me I was right.
Perhaps I was preaching to the choir in this ezine when I
said that MLM IS a legitimate marketing choice and form. My
past experience tells me that most of you are webmasters and/or
online marketers. I know how busy you folks are, and I really
appreciate the time you took to write me.
I am running a bit long today (I'm always am a bit long <g>),
so I will not reprint what you told me in your responses BUT
I will consider telling the group what you said next week
UNLESS you write me to tell me to keep your comments private
which I will do if you wish. This also gives one more week
for those of you who were quiet to join the battle. Perhaps
you are shocked no one agreed that all MLMs are basically
scams and/or illegal. Perhaps you just want to join the
majority opinion with a concurrence, er, excuse me for the
legal slip of the tongue....You may want to agree with me
which is fine with me.
Here is the basic debated question.
MLMs are a proper form for online marketing and the use of
this form of business will increase in the future.
That is basically the position I took last week. Let me
know what you think. If you told me already, but don't want
to share with the group, let me know that too. I expect
to push an article out of the way and give the space to
your answers.
Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product. Listing
your website with the Search Engines is your first step, however,
you must not solely depend upon the Search Engines to bring
you traffic. You must design a complete promotional strategy and
work it every day.
A good way to organize your promotions is to set up a webpage,
for your personal use, that will contain your complete strategy.
This page should be stored on your hard drive and not uploaded
to your server. Your page should contain four sections.
Each of these four sections should contain the appropriate
information for each of your promotional resources such as,
website name, user ID, password (if applicable) and hyperlinked
web addresses for each website you plan to use for your
promotions. This will enable you to open your webpage each
day and visit each daily promotional link you have listed.
Your daily promotions should include posting your ads to a list
of free classified ad and free for all sites. In addition, visit some
popular discussion boards. Although you may not advertise on
discussion boards, you can include your signature file with your
post.
There are several websites that will enable you to submit your
classified ads and links to an entire network of sites with just
one form. Here is a list of resources to get you started:
Your weekly promotions should consist of placing a paid ezine
advertisement and/or arranging ad swaps with fellow publishers.
Visit the Free Directory of Ezines for all the information you'll
need to place and/or swap ads with over 700 ezines. http://www.netmastersolutions.com/
To organize your ad placements and swaps, place the
publication names, publisher names, ad dates and hyperlinked
web addresses within your weekly promotions list.
Your monthly promotions should include writing an article in the
area of your expertise, Search Engine submissions, promotional
exchanges with similar websites and offline promotions.
Writing Articles:
Writing articles that may be freely published with your bylines
is one of the best promotional methods online. Your article may
be published in hundreds of ezines, on websites or even in
magazines. To learn more about writing articles for publication,
read the article entitled, "Write For Publicity." http://www.web-source.net/art13.htm
To organize your monthly promotions, place the names and
hyperlinked web addresses for each of your promotional
resources within your monthly promotions section.
To set up some promotional exchanges with similar websites,
visit a Search Engine and type in a keyword that best describes
your website. Visit some websites that are similar to yours, but
not in competition. Contact the webmaster to discuss your
promotional exchange. This may be a link exchange, joint
venture, or whatever you both decide.
Your miscellaneous promotions will include; running a press
release, joining traffic generating programs, buying promotional
products and advertising in newspapers, magazines, etc.
Gap Enterprises will enable you to send your press release to
over 7,600 media. You write your press release or they'll write
it for you. http://www.gapent.com/pr/
IDit Plates - Put your web address on your vehicle. IDit Plates
are a great way to continuously promote your web site. They
look like chrome and blend in well with your vehicle. http://www.iditplates.net/new/2711/index.html
Magnetic Signs - Full size magnetic signs for your vehicle. Get
a customized sign that magnetically adheres to each side of
your vehicle, advertising your website. http://www.magneticsigns.com/
Once you've created your promotional webpage, open it up in
your browser and add it to your favorite places or bookmark it
for easy daily access. Set up a specific day for your weekly
and monthly promotions and perform your miscellaneous
promotions as needed.
Once you've implemented your promotional strategy and
continuously work it each day, you'll be amazed with the results
of your efforts. Consistency will be the key to driving massive
traffic to your site.
*Meal on Wheels, the program that delivers hot meals to
the elder in the United States has gone digital in their
fundraising efforts. Grouping pay per click, per sale
and even a pay for surfing bar (all money raised goes to
the charity) they hope to match the kind of success found
by another site which donates food to the hungry. Still
another site (sister site to the hunger site below?) works
to help save the Rain Forrest by buying land to save it.
Both sites capitalize on the human spirit in us all that
says, "That's terrible, what can I do?" Got a minute to
help? Now you know. http://www.mealonwheels.com http://www.thehungersite.com http://www.therainforestsite.com/
*Feeling generous and have real money in your pocket?
Try going to a place where you give your money in the name
of someone else, and let them decide which of many charities
gets the cash. Created to allow donors give money in the
aftermath of tragedy, this site is now being used by big
corporations to show they care, but you do not need a big
budge to make it work for you. http://www.charitygift.com
*Digital Work is giving away 10,000 free FlyCast banners.
As a way to draw new traffic to their excellent service,
Digital Work is giving away 10K "run of site" banner ads.
You will need to go to the site located at http://www.digitalwork.com/exclusive
Follow the directions and you can get your banner into
the system for free. I have had GREAT response before
using this same service and a similar offer. If you have
a good banner, take advantage of this offer worth $100, BUT
HURRY, the offer is open only until June 9.
*Here's an interesting tip for those of you who have (or plan to)
create an E-book from Dirk Durbin. He sent it to me, but I had
neglected to get it out to you folks. Thanks Dirk.
Many E-book authors have created their E-book in .exe format.
These E-books require the Windows operating system and the
Internet Explorer browser, but unfortunately, people using the
Macintosh OS Cannot read .exe books.
Because it is expensive for authors to purchase software to
create .pdf files, those computer users don't have access to
any ebooks written in .exe format (that's a lot of information)...
until now that is!
Today, the people from Adobe give you the chance to convert
a variety of documents into Adobe PDF files... for free!
Note: you can only create 3 E-books, so be sure to have
everything in the right place when you submit your pages!
Using the online .pdf creation service is easy:
- First you register for a free trial.
- Then you upload your file, or type in the URL of your Web
page that needs to be converted.
- When your file is converted, you can download it or receive
it as an e-mail attachment in your mailbox.
By Dirk Dupon
Make traffic on the Net! Get your copy of the "Web Site and
E-zine Promotion for Idiots" E-book. Click below, and read
why ZDNet gave this exciting manual 4 stars: http://www.smart-web-promotion.com/idiots.htm
*You may recall how PayPal and X.com exploded onto the scene
by paying new members to join/use their services. Seems a big-
time, legitimate bank is now doing the same thing. The bank
has already been called the "best bank online",and the fact
that they are now giving $20 to you and me to open an account
will only make people like them more. Become an apostle of the
program and you can earn much more. Just be sure you do it now
'cause an offer like this is likely to disappear fast, it is too
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Please let the publishers know you heard about
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5.#################################################
Surfing for pay this week:
Remember last week, when I told you there were some saying,
"The sky is falling" as far as AllAdvantage goes? I think I
am pulling bits of sky out of my hair this week. As a "valued
A+ member" I actually got two emails. One explaining the new
complicated maximums and payrates, and one telling me as an
A+ member to not panic, even help calm the rest of you down.
I had some trouble logging in this week, bet you did too. Hope
it gets better, but I would not be surprised by a 40-60% DROP
in income from AA this month. Some countries get more hours
than before and better rates. Not here in the US. Not good.
Time to reconsider what I personally promote the hardest on
my site. AA is falling, not the sky, and their rank will fall
too.
DeskTop Dollars sent me some cash this month, with more in the
future. CashSurfers too, checked to be sure the money they are
sending will end up at the right place. Makes me wonder again
when mValue will get it together and send out my contest winnings.
We will see.
PaysU released its software on the US general population this
week too. From what I can see, very clean and stable, exactly
like beta users promised it would be. This is a good choice
for us in the US after we exhaust the big 15 hours from Jotter
and AllAdvantage.
CashFiesta released their software this week. Recall this
version enlarges to fill the horizontal space. Small screens
see one banner, bigger two, and huge resolutions can see up
to three banners (not all "full-sized" of course.) They offer
unlimited surf time and with AllAdvantage stumbling this may
be a perfectly timed release.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
There are now so many ways to be paid to surf the web.
Most of the programs mentioned above can be found on the
BIG LIST.
6.#################################################
These folks have paid for your attention, please
give it to them, and let our sponsors know you found
them here. Thanks, Chris.
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AN ANALYSIS OF A WINNING SALES LETTER
-------------------------------------
By Yanik Silver
Many people say they can spot a good letter when they see it,
but the problem is when it comes down to writing one, they
simply freeze up. That's why I want to take you behind the
scenes of a successful sales letter I wrote and illustrate
the thinking that goes into writing a killer letter that
generated a healthy 3810% ROI.
You'll find my comments in the side notes below so let's get
started...
****
Can You Get A New <Item Name> For
Only ?
------Side Note Comments------
First off, the headline is a grabber and makes people want to
read more. You would fill-in-the-blank with your item and its
retail price and then the bargain price. So the headline asks
a provocative question. Anyone interested in your product at
a bargain price would certainly continue reading.
------End Comments------
Read This Important Letter To Find Out How...
------Side Note Comments------
Next, the subhead tells prospects that the answer is right
inside this letter if they keep reading.
------End Comments------
Dear ,
Yes, it's absolutely true. You can have a brand new
for just . (But only if you are one of
the first people to respond to this letter.)
Let me explain.
------Side Note Comments------
Your first sentence is absolutely critical to your letter.
If your first sentence doesn't make people want to keep
reading, you can expect your letter to end up in the circular
file. So make sure it keeps their interest piqued and follow
up on the headline promise in the first sentence.
In the first sentence I reiterate the fact that yes they
really can get a brand new widget for such a low price. The
second sentence I throw in a little scarcity right at the
beginning of the letter so they won't just toss this letter
aside for further reading.
------End Comments------
Last month, our company took a big gamble by signing up for a
manufacturer's promotion that required us to take delivery of
15 - nearly $100,000.00 in inventory (and for a
small company like us, that's a lot of money to be tied up
in inventory).
And 9 of these were sold - which leaves us with 6
gathering dust in our warehouse.
------Side Note Comments------
The next paragraph I begin to explain the story of why we're
selling this product at such a bargain price. I've discovered
that telling people the truth and giving a reason why is
actually one of the most powerful psychological motivators
to action.
------End Comments------
And My Problem Is Your Opportunity
------Side Note Comments------
This subhead turns the letter back around to what's in it for
the reader. Everyone is always silently asking themselves "So
what?" and "Who cares?". You've got to keep the focus on what
the reader will gain from the letter.
------End Comments------
In order to move these last remaining to make
way for new inventory, I've decided to do something somewhat
bold and a little daring. I'll give you all the details about
this sensational deal in a minute, but first let me tell you a
little about these incredible :
------Side Note Comments------
Here I explain how I'm willing to make a sensational deal that
I'll explain in a minute, since I first want to whet their
appetite and increase their desire for the product itself.
------End Comments------
First off...
------Side Note Comments------
This is where I'd describe the benefits of using and operating
the product I'm selling by focusing on benefits and not
features. People don't buy for features - they buy what those
features can do for them (the benefits).
------End Comments------
Now in order to move these last remaining we were
ready to sell them to a company at the wholesale
cost. But then someone here suggested, why not give our valued
customers an opportunity to buy these at the
wholesale cost?
------Side Note Comments------
After adding the description of the product, I introduce the
special offer and the reason why we're selling the product at
such a discount. That's a key point, because unless you give
people a believable reason for the reduced price they won't
believe you. Nobody thinks you're lowering the price because
you're "such a nice guy" so let them in on the reason behind
your offer.
------End Comments------
So that's exactly what we're doing...
Instead of selling these wholesale for only
, we'd rather offer you this bargain price to gain
your goodwill and future business. That means if you've ever
wanted to replace your old , but you've put it off
because the price was too high, now's the time to take advantage
of our screw-up.
Just give any of our client managers a call at and
we can reserve one of these superior for you at this
low price. Plus, we'll even throw in free delivery to your office
or warehouse (that's another value).
More good news: You can even pay in 3 easy instalments with zero
interest!
That's right, we'll break up your payments into 3 easy payments
of , thirty days apart. And you're backed by our
"no-hassle" guarantee. Try out the in your own office
for 30 days and then if you don't believe it provides you with
and , you can return it for a full refund.
No questions asked!
------Side Note Comments------
Here I increase the value of the product even more by offering a
free bonus service (free delivery). And I keep increasing the
prospect's desire even more by telling them they can pay in easy
instalment payments. In my experience free bonuses and
instalment payment plans will almost always increase your sales.
------End Comments------
But please don't wait because we can only keep this special offer
open for days. After that, if we still have any
in stock, my boss said we'll have to sell them to the
company like we originally intended to make way for this season's
new stock.
------Side Note Comments------
Finally, the closing paragraph interjects a deadline. So not only
do they have a limit on the number of units available, but there
is also a time deadline. This is a double whammy to get people to
take action immediately.
------End Comments------
I really hope you'll be one of the lucky people to take
advantage of this golden opportunity.
Sincerely,
XXXX
P.S. Hurry! This letter is being sent to of our very
best customers and there are only available
at this wholesale price. And once they're gone - that's it!
------Side Note Comments------
The P.S. is your last place to help prospects make a buying
decision. People go from the headline in a letter to the
signature to the P.S., so your P.S. should be powerful.
Here I introduce even more scarcity. I let them know how many
people (specific number is better) are receiving this letter
and it makes the limited quantity seem even more limited since
so many other people are getting this same announcement.
------End Comments------
****
I guarantee by using the elements I just illustrated, you'll
see your next sales letter produce incredible results.
(c) 2000 Surefire Marketing, Inc. All rights reserved.
How Much Is One Good Sales Letter Worth To Your Business?
Yanik Silver has created the ultimate no-brainer, fill-in-the-
blank sales letter writing resource. In less than 3 minutes you
can create a winning letter guaranteed to sell your product or
service...WITHOUT WRITING!
Check out =====> http://www.roibot.com/w.cgi?R258_instantsales
8.##################################################
Pro-Motion
Answers for the "Pro in Motion"
Q. Everywhere I turn, someone tells me that it's wrong to send
Spam. So far, no one has defined it for me yet, and it's assumed
that I know what it is.
The reason I ask is because as a freelance writer, I have sent
unsolicited queries to magazine and newsletter publishers, web
masters and e-zine publishers, asking them if they are open to
freelance contributions, and asking for their writer's
guidelines. I don't want to offend my potential clients. On the
other hand, I believe it's standard practice for a writer to
query? (Damaria)
A. I've been hoping someone would ask this question! Many
people will tell you that "spam" is ANY commercial email that is
not specifically requested. (UCE) HOWEVER - this definition
itself is where things begin to fall apart.
In the "brick and mortar" business world, one company must
contact another if they wish to set up a business relationship.
It has to start somewhere! How is that to happen online if we
are denied the privilege of making the first contact?
A little common sense would be in order for the "spam police."
So-called "spam" should only be defined as blatant advertising
sent indiscriminately. It would have the same aspects as "junk
mail" in the brick and mortar world. It would NOT refer to
legitimate business to business correspondence.
Off-line, it is accepted - in fact, required - procedure for a
writer to query a publisher before sending manuscripts or
articles. Of course, we also expect to be paid for those
articles.
Unfortunately, we're not quite so professional online. Or,
maybe we're just a bit more casual about it since we have that
trusty "delete" option to eliminate articles we're not
interested in publishing. At this point in time, very few
online publishers pay for articles since the market is flooded
with "authors" thrilled to be published online with no
compensation.
For the most part it is an acceptable practice online to simply
send the article for consideration. You MUST however, include
an email address and directions so that the publisher can be
removed from your list if (s)he isn't interested in receiving
any more submissions from you.
Nearly all online publishers are hungry for content and will
find this acceptable. Most are also sending their own writings
to many other publishers - in the same manner. Sadly, you are
more likely to have an article picked up this way than you are
to get a reasonable response to a query - especially if you
intend to be paid for your work. As I said - we still seem to
be failing to handle this manner very professionally online.
This article may be reprinted with permission by including the
following resource box:
-----------------------------------------------------------------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org
- and also
the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
Professionalism on the Web. For your FREE subscription: http://www.MondayMemo.org/ezine.htm
Increase traffic and earn money with this suggestion
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Ad Network. http://www.adnetwork.nu/st/1554036.htm
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